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- Tasks: Lead and optimise multi-channel CRM strategies to enhance customer engagement and retention.
- Company: Join Yoto, a fast-growing tech company creating innovative audio experiences for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and a supportive work culture.
- Why this job: Make a real impact on childhood adventures while working with a creative and dynamic team.
- Qualifications: Senior-level CRM experience and strong data-driven decision-making skills required.
- Other info: Flexible work options and excellent career growth opportunities await you at Yoto.
The predicted salary is between 47000 - 55000 £ per year.
We’re growing our fantastic CRM and Retention team at Yoto, and looking for 3 new Senior CRM Managers. If you don’t meet every single criteria we encourage you to apply and we can discuss the best fit for your experience during the interview process. These roles will own and optimise our multi-channel lifecycle marketing strategy, driving engagement, retention, and revenue across the customer journey. This role blends hands-on CRM execution with strategic leadership, working closely with Product, Data, Creative, and local market teams to deliver best-in-class customer experiences.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Own CRM strategy and execution across customer lifecycle from prospect nurture, activation, onboarding, retention, and reactivation.
- Design and optimise automated and ad-hoc campaigns, to maximise impact from new product launches across Email, Push, In-App, SMS, and Direct Mail.
- Act as the Braze expert, continuously updating knowledge of platform capabilities to understand how we can maximise opportunities for driving customer experience across touchpoints within and outside CRM.
- Lead end-to-end campaign delivery: briefing, segmentation, build, QA, A/B testing, and performance analysis.
- Use data and insights to optimise performance and identify growth opportunities.
- Partner with Product, Data, Creative, Brand, and local market teams to improve customer experience and LTV.
- Lead, coach, and develop a high-performing direct report.
- Ensure all customer communications are accurate, compliant, on-brand, and delivered on time.
- Work as part of a matrix team with Product, building strong relationships with the team and acting as an ambassador for marketing in the Product organisation.
- Bringing a CRM marketing mindset to product development, helping teams think about positioning Product features and benefits in the customer Lifecycle.
- Contributing to positioning and growing new and priority features and user journeys like Referrals, Yoto Club and Yoto Daily.
What you’ll bring:
- Senior-level CRM or lifecycle marketing experience in a B2C, consumer-facing business.
- Experience using data and insights to personalise communications for specific audiences, products and lifecycle stages.
- Strong multi-channel CRM expertise (Email, Push, In-App, SMS, Direct Mail).
- Hands-on experience building complex automated journeys in Braze.
- A creative approach that blends best practice, beautiful brand-led visuals and excellent user experiences.
- Strong customer segmentation and data-driven decision-making skills.
- Confident stakeholder management and ability to translate data into commercial insight.
- Ability to work through ambiguity and tackle issues in a calm, structured and pragmatic way.
- Experience managing and developing high-performing teams.
- Comfortable working in a fast-paced, changing environment.
Salary: £55,000 - £65,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
- Summer Hours policy to use between the months of June and August.
- Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Life Assurance cover from day one of your service.
- Workplace Pension offering up to 3% employer contributions, following probation.
- Generous employee referral bonus scheme.
- Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy.
- Bike to work scheme to promote healthier lifestyles.
- 25 days of holiday per year.
Senior CRM Manager, Product in London employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager, Product in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Yoto and its products. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in CRM and lifecycle marketing can drive engagement and retention at Yoto. Tailor your examples to highlight your hands-on experience and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and really keen on joining the Yoto family.
We think you need these skills to ace Senior CRM Manager, Product in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior CRM Manager role. Highlight your relevant experience in CRM and lifecycle marketing, and don’t forget to mention any specific tools like Braze that you’ve used.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase customer retention rates or drive engagement through a campaign? Numbers speak volumes, so let us see what you've accomplished!
Be Authentic: We want to get to know the real you! Don’t be afraid to show your personality in your application. Share your passion for creating amazing customer experiences and how you can contribute to our mission at Yoto.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures it lands in the right hands!
How to prepare for a job interview at Yoto
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially with platforms like Braze. Be ready to discuss how you've used data to personalise communications and drive customer engagement in your previous roles.
✨Showcase Your Multi-Channel Expertise
Prepare examples of successful campaigns across various channels such as Email, Push, In-App, SMS, and Direct Mail. Highlight how you’ve optimised these channels to enhance customer experiences and retention.
✨Bring Data to the Table
Be prepared to talk about how you’ve used data insights to inform your marketing strategies. Discuss specific metrics you’ve tracked and how they influenced your decision-making process.
✨Demonstrate Leadership Skills
Since this role involves leading a team, think of examples where you’ve coached or developed high-performing teams. Share your approach to stakeholder management and how you’ve navigated challenges in a fast-paced environment.
