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- Tasks: Drive engagement and retention through multi-channel lifecycle marketing strategies.
- Company: Leading children's audio platform in the UK with a focus on innovation.
- Benefits: Flexible working arrangements, competitive salary, and hybrid work model.
- Why this job: Make a real impact on children's engagement while leading a dynamic team.
- Qualifications: Strong B2C marketing experience and expertise in platforms like Braze.
- Other info: Opportunity to manage teams and execute data-driven campaigns.
The predicted salary is between 36000 - 60000 £ per year.
A leading children's audio platform in the UK is seeking a Senior CRM Manager to drive engagement and retention through a multi-channel lifecycle marketing strategy. The role blends hands-on CRM execution with strategic leadership, requires strong experience in B2C marketing, and the ability to manage teams and data-driven campaigns.
The ideal candidate should excel in stakeholder management and possess expertise in platforms like Braze. This position offers a hybrid work model and benefits including flexible working arrangements and a competitive salary.
Senior CRM & Lifecycle Manager — Braze Expert (Hybrid) in London employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Lifecycle Manager — Braze Expert (Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with CRM and lifecycle marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns, especially those using platforms like Braze. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRM strategies and team management. We recommend role-playing with a friend to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Senior CRM & Lifecycle Manager — Braze Expert (Hybrid) in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM and lifecycle marketing shine through. We want to see how your experience aligns with our mission to drive engagement and retention, so don’t hold back on sharing your passion!
Tailor Your Experience: Make sure to highlight your B2C marketing experience and any hands-on work you've done with platforms like Braze. We’re looking for someone who can blend execution with strategy, so be specific about your achievements in these areas.
Stakeholder Management is Key: Don’t forget to mention your skills in stakeholder management! We value collaboration, so share examples of how you’ve successfully worked with teams or clients to achieve common goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Yoto
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Braze. Brush up on its features and how it can enhance customer engagement. Be ready to discuss specific campaigns you've executed using Braze and the results they achieved.
✨Showcase Your B2C Marketing Savvy
Prepare examples of successful B2C marketing strategies you've implemented. Highlight your understanding of customer journeys and how you’ve driven retention through multi-channel approaches. This will demonstrate your fit for the role.
✨Demonstrate Leadership Skills
Since this role involves managing teams, be prepared to talk about your leadership style. Share experiences where you’ve successfully led a team or project, focusing on how you motivated others and achieved results together.
✨Engage with Stakeholders
Stakeholder management is key in this position. Think of instances where you’ve effectively communicated with different stakeholders. Discuss how you navigated challenges and built relationships to drive campaign success.
