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- Tasks: Lead the go-to-market strategy and craft compelling product narratives.
- Company: Join Yoto, a fast-growing audio platform for kids, fostering creativity and learning.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks.
- Why this job: Be the strategic storyteller connecting product, brand, and customer experience.
- Qualifications: 7+ years in product marketing with strong leadership and collaboration skills.
- Other info: Join a diverse team committed to making childhood magical and impactful.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio. This is a highly cross-functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment.
- Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance.
- Lead end-to-end GTM planning for all product launches, from concept to commercialization.
- Collaborate closely across our product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans.
- Deeply understand our customer, market trends, and competitors — and translate insights into actionable strategies.
- Drive consumer research, surveys, and testing to validate positioning and inform product strategy.
- Support retention team with messaging frameworks that nurture and upsell across the customer lifecycle.
- Own and execute our packaging and POS approach, clearly articulating the Yoto brand story and product benefits in a retail environment.
- Build & nurture a high-performing team of product marketing managers & insights specialists.
What you’ll bring:
- 7+ years of experience in product marketing, brand strategy, or consumer marketing in a high-growth DTC or eCommerce environment.
- Proven track record of launching products & owning GTM strategies end to end.
- Strong strategic thinking with a deep understanding of consumer psychology and storytelling.
- Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action.
- Highly collaborative, with experience working cross-functionally across product, creative, and commercial teams.
- Experienced leader, who builds & develops brilliant teams.
- Excellent communication and presentation skills — confident in influencing at all levels.
- Agile, curious, and energised by building in a fast-paced, entrepreneurial environment.
- Bachelor's degree.
- A passion for audio content and technology.
- Ability to think on your feet, and learn fast.
Salary: £70,000 - £80,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year.
- Fun Perks: You receive your very own Yoto player and starter pack of cards!
Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported.
Product Marketing Lead in London employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry, especially those at Yoto. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers, weave in your experiences and how they relate to Yoto's mission. Make it personal and engaging!
✨Tip Number 3
Prepare for interviews by diving deep into Yoto’s products and values. The more you know, the better you can align your answers with what they’re looking for. Plus, it shows genuine interest!
✨Tip Number 4
Don’t forget to follow up! A quick thank-you note after an interview can leave a lasting impression. It’s a simple way to show your enthusiasm for the role and keep you top of mind.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Show Your Storytelling Skills: As a Product Marketing Lead, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences to showcase how you've effectively communicated product benefits and engaged audiences.
Highlight Cross-Functional Collaboration: This role is all about being the 'glue' between teams. In your application, emphasise your experience working with different departments like product, brand, and growth marketing. Share specific instances where your collaboration led to successful outcomes.
Demonstrate Your Data Savvy: We love data-driven decisions! Include examples of how you've used consumer insights and market trends to shape your strategies. Show us that you can turn numbers into actionable plans that resonate with customers.
Tailor Your Application: Make your application stand out by tailoring it to our mission and values. Research Yoto and reflect on how your passion for audio content and technology aligns with what we do. And remember, apply through our website for the best chance!
How to prepare for a job interview at Yoto
✨Know Your Product Inside Out
Before the interview, dive deep into Yoto's products and understand their unique selling points. Be ready to discuss how you would position them in the market and what makes them stand out from competitors. This shows your passion and preparedness.
✨Craft Your Storytelling Skills
As a Product Marketing Lead, storytelling is key. Prepare examples of how you've successfully crafted narratives for previous products. Think about how you can articulate the emotional resonance of Yoto's offerings and connect with the audience.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share specific instances where you've collaborated across departments to launch a product. Highlight your ability to be the 'glue' that holds different functions together.
✨Showcase Your Consumer Insights
Understanding consumer behaviour is crucial. Bring insights from your past experiences where you've used data to inform marketing strategies. Discuss how you would approach consumer research for Yoto and validate positioning for new products.
