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- Tasks: Support planning and executing customer-first communications using our campaign platform.
- Company: Join Yoto, a fast-growing audio platform for kids, inspiring creative play.
- Benefits: Hybrid working, competitive salary, private medical insurance, and generous holiday.
- Other info: Dynamic team with opportunities for growth into a CRM Manager role.
- Why this job: Be part of a mission to inspire childhood adventures through audio content.
- Qualifications: Hands-on CRM experience and strong data fluency required.
The predicted salary is between 30000 - 35000 £ per year.
We’re looking for a CRM Executive to support with planning, executing and delivering a customer-first lifecycle communications programme using our campaign platform (Braze).
About Yoto
Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
Key Highlights
- Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
- Ranked 9th in Fast Company’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
- Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
- Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re over 200 employees spread across the world and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
Yoto’s Growth Team
We’re a global team looking after Acquisition, Retention, Amazon, Trade and the D2C business. We work closely with teams across the business, particularly our friends in the marketing, product, tech and content teams.
Retention Marketing
The Retention Marketing team is a global function and is focused on driving LTV and engagement. We work alongside our market teams to ensure communications best practice and effectiveness.
What you’ll be doing
- Working alongside the CRM team to plan, execute and deliver a customer-first lifecycle communications programme using our campaign platform (Braze).
- Building and optimising automated lifecycle journeys (e.g. onboarding, engagement, upsell, winback) across email, push and in-app messaging.
- Supporting the setup and refinement of triggers and segmentation to deliver more personalised, behaviour-led communications.
- Delivering campaigns across multiple channels including email, push notifications and web/app messaging.
- Supporting A/B testing plans to continuously improve performance across lifecycle and campaign activity.
- Analysing weekly and monthly campaign performance, identifying insights and opportunities for optimisation.
- Collaborating with market teams to share insights and support local campaign performance and growth.
- Supporting initiatives to improve data capture and grow the volume of contactable customers.
What you’ll bring
- Hands‑on CRM experience, ideally in a lifecycle or retention‑focused role.
- Experience with CRM platforms (e.g. Braze, Iterable, Salesforce, etc.) and an understanding of automated journeys and triggers. Braze experience is desirable but not required.
- Strong data fluency and confidence using data to inform decisions and optimise performance.
- A growth mindset with a test‑and‑learn approach.
- Excellent attention to detail and organisational skills.
- Ability to manage multiple stakeholders across teams and markets.
- Comfortable working in a fast‑paced environment and prioritising effectively.
- Eagerness to learn and develop, with ambition to grow into a CRM Manager role over time.
- Interest in subscription or DTC businesses is a plus.
- A passion for audio content and technology.
Salary
£30,000 – £35,000 based on experience.
What you can expect from Yoto
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you’re happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
- Time Off: 25 days of holiday per year, plus...
CRM Executive in London employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Yoto or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Get familiar with Braze! If you haven’t already, dive into some tutorials or resources about the platform. Showing that you’re proactive and knowledgeable about the tools they use will definitely impress.
✨Tip Number 3
Prepare for the interview by thinking of examples from your past experiences that showcase your CRM skills. Be ready to discuss how you’ve optimised campaigns or improved customer engagement – it’s all about showing your impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Executive role. Highlight your hands-on CRM experience and any relevant skills that match what we're looking for, especially with platforms like Braze.
Show Off Your Data Skills: Since data fluency is key for this role, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to inform decisions or optimise campaigns in your previous roles.
Be Personable: We love a good personality! When writing your application, let your passion for audio content and technology shine through. Show us why you’re excited about the opportunity to help families on their unique adventures.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our system quickly. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Yoto
✨Know Your CRM Tools
Familiarise yourself with CRM platforms, especially Braze, as it's mentioned in the job description. Be ready to discuss your hands-on experience and how you've used these tools to optimise customer journeys.
✨Showcase Your Data Skills
Since strong data fluency is crucial for this role, prepare examples of how you've used data to inform decisions in past roles. Think about specific metrics you’ve improved and how you analysed campaign performance.
✨Emphasise Your Growth Mindset
Yoto values a test-and-learn approach, so be prepared to share instances where you’ve experimented with campaigns or strategies. Highlight your eagerness to learn and adapt in a fast-paced environment.
✨Connect with Yoto's Mission
Demonstrate your passion for audio content and technology during the interview. Share why you’re excited about Yoto’s mission to inspire independent play and how you can contribute to that vision through your role.