At a Glance
- Tasks: Craft creative strategies using data insights for Meta & TikTok ads.
- Company: Join a fast-growing e-commerce brand with a focus on innovation.
- Benefits: Competitive pay, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic role with a chance to shape the future of creative production.
- Why this job: Combine creativity and analytics to drive impactful marketing campaigns.
- Qualifications: 3-5+ years in creative strategy and experience with AI tools.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- 3–5+ years in a creative strategy, performance creative, or creative production role, ideally within a DTC, consumer tech, or fast-growth e-commerce brand
- Demonstrable experience with Meta & TikTok paid media - you can read a creative breakdown dashboard and know exactly what to do next
- Experience building brief systems, testing frameworks, or creative operating models from scratch, not just inheriting them
- Hands‐on experience using AI tools for creative work - whether that's Claude, ChatGPT, or other tooling for copy, ideation, or production workflows
- Sharp analytical instincts - you're comfortable in Paid Social ads platforms, understand statistical significance, and can separate signal from noise
- Strong creative judgement - you know a good hook when you see one
- Highly organised and systems‐minded - you build processes that other people actually use
- Clear, compelling communicator - your briefs are unambiguous, your presentations land, your feedback is actionable
- Proactive and self‐directed - you don't wait to be told what to test. You come with a hypothesis
What the job involves
- This role sits at the intersection of data and storytelling
- You'll dig into Meta & TikTok performance data to understand what's working, translate those insights into sharp creative briefs, and build the infrastructure - including AI tooling - that lets the function scale
- You'll own the brief, the testing framework, and the creative feedback loop from end to end
- Conduct a full audit of the existing Meta & TikTok account - cataloguing every ad that's run, surfacing what's worked, and building a clear picture of our creative history and learnings
- Develop and maintain a structured hook and angle library, continuously refined using AI tooling to generate and score variants at scale
- Own the creative calendar - tracking what's in production, what's entering the auction, and ensuring the pipeline is always stocked with fresh, hypothesis‐driven work
- Design and own a brief template system for all paid creative production - one that gives designers and video producers everything they need to make great work without back‐and‐forth
- Translate performance signals into concrete creative direction. Every brief should have a clear hypothesis, a defined audience, and a measurable goal
- Work closely with our Creative team, and external creators to bring briefs to life - acting as the connective tissue between performance marketing and creative execution
- Build and manage a weekly creative testing framework with clear hypotheses, a prioritised queue, and a structured cadence for reviewing results
- Close the feedback loop between performance data and the next creative iteration - turning Paid Social insights, thumb‐stop rates, hook performance, and conversion data into actionable briefs
- Work with the wider Acquisition team to ensure creative learnings inform targeting, audience strategy, and channel decisions
- Build and scale the AI infrastructure that powers the creative function - including brief generation, hook variant production, and creative scoring systems
- Develop workflows and tooling (using Claude and other AI tools) that allow the creative strategy function to operate beyond your own capacity, so the team scales without losing quality
- Stay current on AI developments relevant to creative production and bring new approaches to the team before competitors do
Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract) in London employer: Yoto
As a Creative Strategist at our dynamic e-commerce brand, you'll thrive in a vibrant work culture that champions innovation and creativity. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring you can grow your skills while making a meaningful impact. Join us in a fast-paced environment where your insights will directly shape our creative strategies and drive success across Meta and TikTok platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any projects related to creative strategy or performance marketing. We want to see how you’ve used data to drive creative decisions, so make sure to include those juicy details.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand voice, and come armed with ideas on how you can improve their creative strategy. We love candidates who can think on their feet and bring fresh insights to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to dive into the world of creative strategy with us.
We think you need these skills to ace Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract) in London
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3-5+ years in creative strategy or production roles. We want to see how your past experiences align with our needs, especially if you've worked with DTC or fast-growth e-commerce brands.
Be Data-Driven:Since this role is all about blending data with creativity, don’t forget to mention your experience with Meta and TikTok paid media. Show us you can read performance data and translate it into actionable insights!
Craft Clear Briefs:We love a good brief! Make sure your application reflects your ability to create clear, compelling briefs that communicate your ideas effectively. This will show us you're organised and systems-minded.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Yoto
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta and TikTok paid media. Familiarise yourself with their performance metrics and be ready to discuss how you've used data to inform your creative strategies in the past. Bring examples of successful campaigns you've worked on!
✨Show Off Your Creative Process
Be prepared to talk about how you build briefs and testing frameworks from scratch. Share specific instances where your structured approach led to successful outcomes. Highlight any AI tools you've used to enhance your creative work, as this is a big plus!
✨Communicate Clearly and Confidently
Your ability to communicate ideas effectively is crucial. Practice articulating your thoughts on creative direction and feedback processes. Use clear examples to demonstrate how your communication has led to actionable results in previous roles.
✨Bring Hypotheses to the Table
Don’t just wait for instructions; come prepared with hypotheses about what could work in the role. Think about potential creative angles or hooks you’d like to test. This proactive mindset will show that you’re ready to hit the ground running!
