At a Glance
- Tasks: Craft creative strategies using data insights for Meta & TikTok paid media.
- Company: Join a fast-growing e-commerce brand at the forefront of digital marketing.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a collaborative team that values innovation and creativity.
- Why this job: Combine creativity and analytics to drive impactful campaigns in a dynamic environment.
- Qualifications: 3-5+ years in creative strategy with hands-on experience in AI tools.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- 3–5+ years in a creative strategy, performance creative, or creative production role, ideally within a DTC, consumer tech, or fast-growth e-commerce brand
- Demonstrable experience with Meta & TikTok paid media - you can read a creative breakdown dashboard and know exactly what to do next
- Experience building brief systems, testing frameworks, or creative operating models from scratch, not just inheriting them
- Hands-on experience using AI tools for creative work - whether that’s Claude, ChatGPT, or other tooling for copy, ideation, or production workflows
- Sharp analytical instincts - you’re comfortable in Paid Social ads platforms, understand statistical significance, and can separate signal from noise
- Strong creative judgement - you know a good hook when you see one
- Highly organised and systems-minded - you build processes that other people actually use
- Clear, compelling communicator - your briefs are unambiguous, your presentations land, your feedback is actionable
- Proactive and self-directed - you don’t wait to be told what to test. You come with a hypothesis
What the job involves
- This role sits at the intersection of data and storytelling
- You’ll dig into Meta & TikTok performance data to understand what’s working, translate those insights into sharp creative briefs, and build the infrastructure - including AI tooling - that lets the function scale
- You’ll own the brief, the testing framework, and the creative feedback loop from end to end
- Conduct a full audit of the existing Meta & TikTok account - cataloguing every ad that’s run, surfacing what’s worked, and building a clear picture of our creative history and learnings
- Develop and maintain a structured hook and angle library, continuously refined using AI tooling to generate and score variants at scale
- Own the creative calendar - tracking what’s in production, what’s entering the auction, and ensuring the pipeline is always stocked with fresh, hypothesis-driven work
- Design and own a brief template system for all paid creative production - one that gives designers and video producers everything they need to make great work without back-and-forth
- Translate performance signals into concrete creative direction. Every brief should have a clear hypothesis, a defined audience, and a measurable goal
- Work closely with our Creative team, and external creators to bring briefs to life - acting as the connective tissue between performance marketing and creative execution
- Build and manage a weekly creative testing framework with clear hypotheses, a prioritised queue, and a structured cadence for reviewing results
- Close the feedback loop between performance data and the next creative iteration - turning Paid Social insights, thumb-stop rates, hook performance, and conversion data into actionable briefs
- Work with the wider Acquisition team to ensure creative learnings inform targeting, audience strategy, and channel decisions
- Build and scale the AI infrastructure that powers the creative function - including brief generation, hook variant production, and creative scoring systems
- Develop workflows and tooling (using Claude and other AI tools) that allow the creative strategy function to operate beyond your own capacity, so the team scales without losing quality
- Stay current on AI developments relevant to creative production and bring new approaches to the team before competitors do
Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract) employer: Yoto
As a Creative Strategist at our innovative e-commerce brand, you'll thrive in a dynamic work culture that champions creativity and data-driven decision-making. We offer a collaborative environment where your ideas are valued, alongside opportunities for professional growth through hands-on experience with cutting-edge AI tools and performance marketing strategies. Join us in a location that fosters creativity and innovation, ensuring you have the resources and support to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract)
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals, which can give you a leg up in the application process.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with the role of Creative Strategist. Use platforms like Behance or even a personal website to showcase your creative prowess and strategic thinking.
✨Tip Number 3
Prepare for interviews by practising common questions related to creative strategy and performance marketing. Think about how you can demonstrate your analytical instincts and creative judgement through real-life examples from your past experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and ready to dive into the creative world with us.
We think you need these skills to ace Creative Strategist (Paid Acquisition (6 month Fixed-Term Contract)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3-5+ years in creative strategy or production roles. We want to see how your past experiences align with our needs, especially if you've worked with DTC or e-commerce brands.
Be Data-Driven:Since this role is all about blending data with creativity, don’t shy away from showcasing your analytical skills. Talk about your experience with Meta and TikTok performance data and how you’ve used it to inform your creative decisions.
Craft Clear Briefs:We love a good brief! Make sure your application reflects your ability to create clear, actionable briefs. Show us how you can communicate ideas effectively and keep everyone on the same page.
Get Creative with AI:If you've got hands-on experience using AI tools for creative work, let us know! Share examples of how you've integrated these tools into your processes to enhance your creative output.
How to prepare for a job interview at Yoto
✨Know Your Creative Tools
Make sure you’re well-versed in the AI tools mentioned in the job description, like Claude and ChatGPT. Be ready to discuss how you've used these tools in your previous roles to enhance creative production or ideation.
✨Showcase Your Analytical Skills
Prepare to demonstrate your understanding of performance metrics on platforms like Meta and TikTok. Bring examples of how you've translated data insights into actionable creative strategies, and be ready to discuss specific campaigns you've worked on.
✨Be Process-Oriented
Since the role requires building brief systems and testing frameworks, think about processes you've implemented in past jobs. Be prepared to share how you’ve created structured workflows that others found easy to use.
✨Communicate Clearly
Practice articulating your ideas and feedback clearly. You’ll need to convey complex concepts simply, so consider preparing a mock presentation or two. This will help you showcase your communication skills during the interview.
