Content Creator - Paid Ads

We are looking for a high-energy, results-focused Paid Ads - Content Creator to generate impactful and industry-leading creatives for our Paid Ads campaigns that drive action. In this role, your success isn’t just measured by aesthetic appeal, but by hook rates, click-through rates (CTR), and conversions. You will be responsible for conceptualizing and producing the visual assets that power our growth across our Paid Ads platforms, including Meta, Google and TikTok. You’ll thrive here if you enjoy analyzing data to understand why one ad worked better than another and using those insights to iterate rapidly.

About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

What you’ll be doing:

• Performance-First Design: Create high-impact static imagery, motion graphics, and video edits specifically tailored for paid social (Meta, TikTok, etc.) and display networks that drive CTR, ROAS and brave love.
• Test & Learn approach: Test messaging and creative variations to understand what engages with our target audiences, building on these learnings to deliver regular creatives.
• Video Editing & UGC: Edit raw footage and User-Generated Content (UGC) into fast-paced, engaging ads with native-feeling captions, overlays, and transitions.
• Storyboard & Conceptualize: Collaborate with the growth team to storyboard new concepts based on consumer studies and current social trends.
• Brand Stewardship: Work closely with Brand and Creative Studio teams to ensure all performance creative remains on brand while pushing the boundaries of what drives user action.
• Data-Informed Design: Attend weekly performance meetings to see how your designs are performing and use that data to inform your next round of concepts.

What you’ll bring:

• Experience: 3+ years of experience in creative advertising, ideally in a DTC, start-up or agency environment with proven experience creating successful paid ads for platforms like Meta, TikTok from ideation through to execution (including recording voice overs).
• Software Mastery: Expert proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator). Experience with Figma or Canva for rapid prototyping is a plus.
• Mobile-First Mindset: A deep understanding of social-native design (safe zones, and "lo-fi" vs. "hi-fi" aesthetics).
• Direct Response Knowledge: Understanding of marketing fundamentals like "The Hook," "The Value Prop," and "The Call to Action."
• Speed & Agility: Ability to pivot quickly and manage multiple projects in a fast-paced environment.

Salary: Up to £35,000

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.