At a Glance
- Tasks: Lead user research to enhance family experiences with our innovative audio products.
- Company: Join Yoto, a fast-growing tech company transforming childhood through audio.
- Benefits: Enjoy flexible working, competitive salary, and generous holiday allowances.
- Other info: Be part of a diverse team committed to creating joyful childhood experiences.
- Why this job: Make a real impact on how families discover and enjoy content.
- Qualifications: Strong research skills in digital products and experience influencing design decisions.
The predicted salary is between 70000 - 80000 £ per year.
We're looking for a Senior User Researcher with strong quantitative skills to join our centralised research team in Product Design & Research. You'll focus on our Monetisation and Content clusters, where your work will shape the buying experience, the first 30 days after purchase, Yoto Club and how families discover content in our card store. You'll combine interviews, usability testing and diary studies with survey and behavioural data, taking each study from defining the methods to running the analysis and making sure the insights land with stakeholders.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Your main focus is the Monetisation and Content clusters: our core e-commerce experience, Yoto Club and subscriptions, and the way families find content.
What you'll be doing:
- Focus on research for the Monetisation and Content clusters.
- Study the buying experience from the family's side: how people find, choose and buy players, cards, bundles and digital content.
- Understand Yoto Club: what makes it valuable to families, what it's like to join, and how we communicate and deliver that value through the product.
- Research how families find the right content for a child: browsing and filters, age guidance, recommendations and upsell moments.
- Design and run a range of studies, from interviews, concept and usability testing to diary studies and surveys.
- Work with the data team on experience measures and A/B tests, and present what you find to designers, product managers and senior leaders.
- Expand the reach of research by supporting others to do it.
What you'll bring:
- Significant experience researching digital or hardware products with a product team.
- Strong quantitative skills.
- Comfort working with behavioural data.
- Strong qualitative skills.
- Experience working independently as a researcher across more than one team or product area.
- Confidence in influencing senior stakeholders and communicating insight clearly.
Nice to have:
- Experience researching products for children, families or education.
- Experience researching across the subscription lifecycle or willingness-to-pay.
Salary: £70,000 - £80,000 based on experience
How we use AI at Yoto: We think using AI to work smarter is part of the job. Our intention is to be thoughtful about how we use AI.
What you can expect from Yoto:
- Flexibility: Hybrid working.
- Financial: Income Protection, Life Assurance cover, Workplace Pension.
- Health & Wellness: Private Medical Insurance, Employee Assistance Programme.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family-friendly leave.
- People & Planet: Up to 2 volunteer days per year.
- Fun Perks: Regular company socials and celebrations.
At Yoto, we love creating a world where childhood is rich with discovery and joy. We're committed to fostering a safe, diverse, and inclusive environment where all individuals feel valued and supported.
Senior User Researcher in City of London employer: Yoto
Yoto is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the experiences of millions of families. With a focus on employee growth, Yoto offers opportunities for professional development and encourages creativity in building high-quality features for their app. Located in a vibrant environment, working at Yoto means being part of a passionate team dedicated to making a difference in children's lives through technology.
