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For Companies At a Glance
- Tasks: Lead B2B growth and develop strategic relationships with retailers and partners.
- Company: Join Yoto, a fast-growing tech company creating screen-free audio experiences for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks like a Yoto player!
- Other info: Dynamic work culture with opportunities for professional development and community engagement.
- Why this job: Be part of an innovative team making a real impact in children's audio content.
- Qualifications: 5+ years in B2B sales, strong analytical skills, and a passion for audio technology.
The predicted salary is between 65000 - 70000 £ per year.
We’re looking for a B2B Lead, who will be responsible for maximising opportunities with our retailers and B2B partners to get our incredible Yoto products to customers through targeted and strategic relationship development.
About Yoto
Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels — think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re over 200 employees spread across the world… and growing!
Yoto’s B2B Team
It’s a really exciting time to join Yoto – we’re moving fast, and there are a lot to achieve. Having primarily grown through direct‑to‑consumer channels, we are now looking to expand our B2B offering (and there are no shortage of opportunities to do so!). We are looking for someone to lead our retail and B2B growth in UK&I, and no two days will be the same.
What you’ll be doing:
- Own and execute the B2B commercial strategy across retail, education, wholesale, and B2B platforms in the UK & Ireland.
- Identify, develop, and execute new business opportunities across key accounts, mid‑tier partners, educational institutions, and independents.
- Act as the lead commercial contact for B2B platforms and strategic partners across the territory.
- Drive sustainable growth across key accounts through optimisation of:
- Pricing & promotional strategy
- Product range and distribution
- Merchandising (online and in‑store)
- Retail marketing and partner support initiatives
Cross‑Functional Collaboration:
- Partner with Procurement to support accurate forecasting and inventory planning for retail channels.
- Collaborate with Marketing to optimise online and in‑store brand presence and retail marketing execution.
- Liaise with Sales Operations to ensure efficient order processing and operational excellence.
- Work closely with Commercial, Content and Marketing teams on strategic promotions, exclusive launches and partner‑specific initiatives.
Operational & Relationship Management:
- Manage backend retailer systems and B2B platforms to ensure accuracy and efficiency.
- Oversee escalated commercial customer feedback and ensure timely, effective resolution.
- Build and maintain expert knowledge of products, industry trends, market dynamics, and competitive landscape.
What you’ll bring:
- 5+ years’ commercial sales experience managing large retail accounts, ideally within FMCG, toys, gifts or consumer electronics.
- Proven track record in B2B sales with a strong commercial mindset.
- Highly data‑driven with a strong analytical approach to decision‑making.
- Confident communicator with excellent presentation skills.
- Able to balance strategic, big‑picture initiatives with day‑to‑day execution.
- Strong organisational skills and keen attention to detail.
- Collaborative and personable, with the ability to build lasting relationships.
- Resourceful problem‑solver with a proactive, hands‑on attitude.
- Up to date with the latest B2B technologies and industry trends.
- Genuine passion for audio content and technology.
Salary: £65,000 – £70,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working – expectation of 1 day a week on average in our London office; you are welcome to come in more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks a year. Summer Hours policy to use between June and August.
- Financial: Receive Income Protection covering long‑term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one. Workplace Pension offering up to 3% employer contributions after probation. Generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited dental advice via Toothfairy. Bike‑to‑work scheme.
- Time Off: 25 days of holiday per year, plus bank holidays. Birthday off, plus 1 extra day of holiday for every year worked after the 2‑year anniversary, up to 5 extra days. After 4 years of service you are eligible for our sabbatical policy offering up to 3 months unpaid.
- Helping Families: Variety of family‑friendly leave including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme for preschool‑aged children.
- People & Planet: Up to 2 volunteer days a year. Book Allowance of up to £50 a year for professional development.
- Fun Perks: Receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest.
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive—both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences — we celebrate them. We share audio content from a vibrant and diverse community of creators. We are building a team that reflects that diversity and invite candidates from all walks of life to explore opportunities with us.
B2B Lead, UK&IE (12 month FTC) employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Lead, UK&IE (12 month FTC)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that B2B Lead role!
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in managing large retail accounts and your knack for building relationships. When you get the chance to chat with someone from Yoto, make sure they see how you can drive growth for their B2B strategy.
✨Tip Number 3
Research, research, research! Dive deep into Yoto’s products and their market position. Knowing the ins and outs of their audio platform will not only impress them but also help you tailor your approach when discussing potential partnerships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Yoto team and contributing to our exciting journey.
We think you need these skills to ace B2B Lead, UK&IE (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B Lead role. Highlight your experience in managing retail accounts and any relevant achievements that showcase your commercial mindset. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Yoto and how your skills align with our mission. Be sure to mention any specific experiences that relate to building relationships with B2B partners.
Showcase Your Analytical Skills: Since we’re looking for someone who’s data-driven, don’t forget to include examples of how you've used data to drive decisions in previous roles. This will help us see your analytical approach in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Yoto
✨Know Your Yoto
Before the interview, make sure you’re well-versed in Yoto's products and their unique selling points. Familiarise yourself with the audio players, the catalogue of titles, and recent achievements. This will not only show your enthusiasm but also help you discuss how you can maximise opportunities with retailers and B2B partners.
✨Showcase Your B2B Experience
Prepare to discuss your previous B2B sales experiences in detail. Highlight specific examples where you've successfully managed large retail accounts or developed strategic relationships. Use data to back up your claims, as being highly data-driven is crucial for this role.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical approach, be ready to talk about how you've used data to inform decisions in past roles. Bring examples of how you’ve forecasted sales, identified growth opportunities, or optimised pricing strategies. This will illustrate your ability to drive sustainable growth.
✨Be Personable and Collaborative
Yoto values collaboration, so during the interview, focus on your interpersonal skills. Share stories that demonstrate your ability to build lasting relationships with partners and colleagues. Show that you can balance strategic initiatives with day-to-day execution while maintaining a positive attitude.