Senior Product Manager - eCommerce

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

What you’ll be doing

• Define, own and champion the product vision for Yoto’s eCommerce experience across Web and App, shaping how families discover, explore and purchase Yoto products and content.
• Improve conversion by continuously refining the path to purchase – removing friction and making the buying experience seamless.
• Help shape the evolution of our eCommerce platform, guiding decisions around tools and architecture (CMS, merchandising, ranking systems) while balancing speed, scalability, and long-term impact.
• Unlock growth by increasing the speed and scale of our eCommerce capabilities – from automating internal processes to enabling faster launches in new markets.
• Partner closely with Engineering, UX/UI, Data and eCommerce teams to prioritise the right opportunities and deliver measurable commercial outcomes.
• Use data, experimentation, and deep customer understanding to guide strategy, combining behavioural insights with strong product judgement.
• Explore how AI can enhance both the product development process and the customer experience for Yoto families.

What you’ll bring

• Strong product management experience, ideally in eCommerce, subscriptions, marketplaces, or other transactional platforms.
• A deep understanding of what makes a great eCommerce experience across Web and App.
• A track record of improving conversion, purchase journeys, or commercial performance at scale.
• Experience working on platform or systems-level problems with multiple stakeholders and competing priorities.
• Strong commercial instinct and familiarity with eCommerce metrics such as CAC, Conversion Rate, AOV and IBP.
• Confidence making build vs buy decisions across the wider eCommerce toolkit (CMS, payments, merchandising tools).
• Experience with Shopify, DatoCMS or headless architectures is a plus.
• A data-driven approach to decision making, using tools such as Google Analytics, Mixpanel or similar.
• A structured, insight-led approach to problem solving that combines data, customer understanding and sound judgement.
• Clear communication skills and the ability to influence across cross‑functional teams.
• Comfort operating in ambiguity and helping create clarity in a scaling organisation.

Salary £80,000 - £90,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out – there’s sometimes flexibility for the right fit!

What you can expect from Yoto

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long‑term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2-year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months’ of unpaid sabbatical.
• Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences – we celebrate them. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.