At a Glance
- Tasks: Lead global influencer partnerships to connect families with Yoto's amazing audio platform.
- Company: Join Yoto, a fast-growing tech company revolutionising childhood experiences.
- Benefits: Enjoy flexible working, competitive salary, and generous holiday leave.
- Other info: Be part of a diverse team committed to innovation and family-friendly values.
- Why this job: Make a real impact by shaping how families discover Yoto's screen-free adventures.
- Qualifications: Experience in influencer marketing and a passion for creative storytelling.
The predicted salary is between 60000 - 70000 £ per year.
We're looking for a Senior Influencer Manager to join our team to build and scale the creator partnerships that put Yoto in front of the families who'll love it most.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Yoto’s Acquisition Marketing Team: Acquisition Marketing is how new families find Yoto in the first place. This team owns the channels that introduce Yoto to parents who haven't heard of us yet, blending performance thinking with a creative understanding of what cuts through the noise. Influencer and creator partnerships sit at the heart of that: they're often a family's first real introduction to Yoto, so getting the partnerships, the storytelling and the trust right matters enormously to our mission.
What you’ll be doing:
- Own Yoto's Global influencer and creator partnership strategy end-to-end, setting the standard for how we identify, build and measure these relationships across the full funnel.
- Be responsible for owning the global reporting for all influencer activity with all relevant KPIs from Awareness to Purchase, ensuring all learnings are taken forward for future partnerships so that we continue to build.
- Oversee our influencer agencies to build and maintain a network of high-value creator partnerships that drive sustainable, trusted and measurable acquisition.
- Partner closely with Brand & Creative, Communications, Retail, eCommerce and Paid Social to ensure influencer activity is joined up with the wider commercial, acquisition and brand strategies.
- Set the framework for how we brief, measure and report on influencer campaigns, so success is judged on real impact, not just reach.
- Mentor and guide our colleagues in each market working on creator partnerships, sharing your expertise so best practice spreads beyond your own patch.
- Stay ahead of trends in the creator economy and bring a point of view on where Yoto should be showing up next, and why.
What you’ll bring:
- Solid experience in influencer or creator marketing, ideally within a consumer, family, or lifestyle brand.
- A strong existing network of creator and agency relationships, and a track record of analysing data to drive success.
- Comfort setting strategy and standards, not just executing campaigns.
- Strong commercial instincts: you know how to measure and communicate the ROI of creator partnerships to non-specialists.
- Excellent communication skills - you can translate creator-world nuance into a compelling story for the wider business.
- Genuine enthusiasm for Yoto's mission of screen-free, imaginative childhood.
Nice to have:
- Experience working with family or parenting-focused creators specifically.
- Familiarity with running influencer activity across multiple markets.
Salary: £60,000 - £70,000 based on experience.
How we use AI at Yoto: We think using AI to work smarter is part of the job. At Yoto, we use AI to help us move faster and reduce manual work so we can focus our time on creativity, problem-solving and impact.
What you can expect from Yoto:
- Flexibility: Hybrid working - At least 1 day a week on average in our central London office.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year.
- Fun Perks: You receive your very own Yoto player and starter pack of cards!
Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally.
Senior Influencer Manager, Global employer: Yoto Limited
Yoto Limited is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about supply chain management and AI-driven solutions. Located in a vibrant area, we offer competitive benefits, a commitment to employee growth through continuous learning opportunities, and the chance to make a significant impact on our rapidly expanding business. Join us to be part of a forward-thinking team that values collaboration and creativity in driving success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Manager, Global
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yoto Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yoto Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yoto Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yoto Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influencer Manager, Global
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yoto Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yoto Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yoto Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yoto Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yoto Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yoto Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
