PR & Advocacy Manager, UK&IE

We're looking for a PR & Advocacy Manager to lead Yoto’s earned media and advocacy activity across the UK & Ireland. Working closely with the Global PR team, you will own the UK & Ireland PR activations, translating global strategy into locally relevant, high‑impact execution that drives sustained earned visibility. You’ll bring strong media relationships, a sharp understanding of the media landscape, and the ability to turn global brand moments into culturally resonant local stories.

About Yoto: Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots. We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures.

What you’ll be doing:

• UK&I PR Ownership: Lead and execute the UK&I PR and Advocacy plan, aligned with global growth strategy. Localise global campaigns, launches, and messaging to ensure relevance and impact within the UK&I market. Act as the key UK&I contact for PR within the business, collaborating closely with the Global PR team. Identify local media opportunities, cultural moments, and storytelling angles to drive incremental earned coverage. Manage any PR agencies we choose to work with and lead on briefs.
• Media Relations: Build, nurture, and maintain strong relationships with UK and Irish media across parenting, lifestyle, music, tech, education, and business sectors. Proactively pitch stories, product launches, and brand news to secure high‑quality earned coverage. Draft and distribute press releases, pitches, and media materials. Manage reactive media enquiries and support corporate communications where required.
• Advocacy & Influencer Relationships: Identify, recruit, and nurture organic brand advocates and key opinion leaders within the UK&I. Develop and manage a strategic organic gifting programme to support long‑term advocacy. Build and maintain a database of key advocates, tracking engagement, relationship health, and impact. Partner with the Influencer Marketing and Community teams to ensure alignment between organic and paid advocacy efforts. Focus on long‑term relationship building that delivers sustained earned visibility.
• Partnerships & Events: Lead the planning and execution of UK&I PR and influencer events. Represent the brand at industry and media events where appropriate.
• Reporting & Performance: Monitor and report on UK&I PR performance against agreed KPIs. Track coverage quality, reach, advocacy growth, and engagement. Provide insights and recommendations to optimise activity and improve results.

What you’ll bring:

• 5 to 7 years’ experience in PR and communications (agency or in‑house).
• Strong understanding of the UK&I media and influencer landscape.
• Proven experience securing earned media coverage in the UK.
• Experience localising campaigns or adapting global messaging for a local market.
• Demonstrable experience building and managing long‑term advocate or influencer relationships.
• Excellent written and verbal communication skills.
• Strong organisational and project management skills.
• Data‑driven, comfortable reporting on KPIs and relationship ROI.
• Confident collaborator who can work cross‑functionally and within a global team structure.
• Strong judgement and ability to represent the brand externally.

Salary: £50,000 - £55,000 based on experience.

What you can expect from Yoto:

• Flexibility: Hybrid working – expectation of 1 day a week in our London office, but you can come in more. You may work from anywhere for up to 6 weeks a year. Summer Hours policy allows use between June and August.
• Financial: Income Protection covering long‑term sickness for up to 2 years, company sick pay increasing with length of service, Life Assurance cover from day one, Workplace Pension with up to 3% employer contributions after probation, generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited dental advice via Toothfairy. Bike to work scheme.
• Time Off: 25 days of holiday per year plus bank holidays, a birthday off, one extra day of holiday per year after 2 years, up to 5 extra days. After 4 years you can take up to 3 months unpaid sabbatical.
• Helping Families: Variety of family‑friendly leave: enhanced maternity, paternity, adoption, fertility, pregnancy loss, carers leave. Workplace nursery scheme for parents of preschool‑aged children.
• People & Planet: Up to 2 volunteer days a year. Book Allowance up to £50 a year.
• Fun Perks: Your own Yoto player and starter pack of cards. Company socials and celebrations, including annual YotoFest.

Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences – we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.