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- Tasks: Build and optimise high-performing e-commerce experiences for families using Next.js and React.
- Company: Join Yoto, a fast-growing tech company creating screen-free audio platforms for kids.
- Benefits: Enjoy hybrid working, private medical insurance, generous holiday, and fun perks like a Yoto player!
- Why this job: Make a real impact on childhood experiences while working with innovative technology.
- Qualifications: Experience in React, Next.js, and modern frontend patterns is essential.
- Other info: Be part of a diverse team committed to flexibility and inclusion.
The predicted salary is between 48000 - 56000 £ per year.
We’re looking for a Mid-Level Frontend Engineer to join our team to build and optimise high‑performing e‑commerce experiences that help new families discover, understand, and confidently become part of the Yoto family.
About Yoto: Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
The Family Acquisition team is one of the mission‑based teams we have at Yoto that work on our core product. These are cross‑functional teams designed to work as autonomously as possible. The team brings new families to Yoto by improving how people discover our products and how confidently they can purchase. We focus on conversion‑driving experiences across the storefront – Player pages, Bundles, the Homepage, Basket and Discounts – plus the purchasing journey all the way through to an integrated Shopify checkout. We’re highly iterative and data‑informed, running CRO initiatives and A/B tests to reduce friction, sharpen clarity, and increase conversion.
What you’ll be doing:
- Build and maintain a modern headless e‑commerce storefront using Next.js and React, integrated with Shopify (including Shopify checkout).
- Deliver polished and accessible UI using CSS Modules and a Storybook‑based design system, contributing components and patterns as you go.
- Improve conversion and purchase clarity across key journeys (Homepage → PDP → Basket → Checkout), shipping incremental enhancements with measurable impact.
- Implement and support CRO and A/B testing, working with product and analytics to define hypotheses, instrument events, and evaluate outcomes.
- Collaborate closely with design and product to translate intent into reliable, performant experiences—balancing speed of iteration with quality.
- Maintain a high engineering bar through code review, testing, documentation, and thoughtful technical decisions (performance, SEO, maintainability).
What you’ll bring:
Essential:- Experience building production web apps with React and modern frontend patterns (components, hooks, state management, performance).
- Hands‑on experience with Next.js (routing, server/client rendering concepts, data fetching, performance and SEO fundamentals).
- Strong CSS skills and experience with modular CSS approaches (e.g. CSS Modules, BEM, design tokens, responsive layouts).
- Comfort working with a component library / design system and ideally contributing to it (Storybook familiarity is a plus).
- Experience integrating with APIs and third‑party platforms; you can navigate unfamiliar systems and ship reliable integrations.
- A pragmatic, collaborative mindset: you communicate clearly, take ownership, and enjoy iterating based on feedback and data.
- Experience with Shopify (Storefront API, Shopify Functions/Discounts, checkout integration, themes/headless patterns).
- Experience running or implementing experimentation (ABTasty, Optimizely, Statsig, homemade frameworks) and analytics instrumentation (GA4, Heap, Snowplow, etc.).
Salary: £60,000 – £70,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Take advantage of a ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
- Summer Hours policy to use between June and August.
- Receive Income Protection covering long‑term sickness for up to 2 years and company sick pay that increases with length of service.
- Life Assurance cover from day one of your service.
- Workplace pension offering up to 3% employer contributions after probation.
- Generous employee referral bonus scheme.
- Private medical insurance via Aviva or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited dental advice via Toothfairy.
- Bike‑to‑work scheme to promote healthier lifestyles.
- 25 days of holiday per year plus bank holidays. On top of this you also receive your birthday off and 1 extra day of holiday for every year worked after your 2nd anniversary, up to 5 extra days.
- After 4 years of service you are also eligible for a sabbatical policy offering up to 3 months of unpaid sabbatical.
- Variety of family‑friendly leave (enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave).
- Unlock savings with our workplace nursery scheme designed to support parents of preschool‑aged children.
- Up to 2 volunteer days per year.
- Book Allowance of up to £50 a year to contribute to your professional development.
- You receive your own Yoto player and starter pack of cards!
- Regular company socials and celebrations, including our annual YotoFest.
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported.
Mid-Level Frontend Engineer employer: Yoto Limited
Contact Detail:
Yoto Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid-Level Frontend Engineer
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with Yoto employees on LinkedIn. A personal touch can make all the difference when it comes to landing that interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially projects using React and Next.js. This is your chance to shine and demonstrate how you can contribute to Yoto's mission.
✨Tip Number 3
Prepare for the interview by understanding Yoto’s products and values. Familiarise yourself with their e-commerce platform and think about how you can improve user experiences. This will show you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Yoto family!
We think you need these skills to ace Mid-Level Frontend Engineer
Some tips for your application 🫡
Show Your Passion for E-commerce: When writing your application, let us know why you're excited about building e-commerce experiences. Share any personal projects or experiences that highlight your enthusiasm for creating engaging online shopping journeys.
Highlight Your Technical Skills: Make sure to showcase your experience with React, Next.js, and CSS. We want to see how you've used these technologies in real-world applications, so don’t hold back on the details!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your skills and experiences quickly.
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Yoto Limited
✨Know Your Tech Stack
Make sure you’re well-versed in React and Next.js, as these are crucial for the role. Brush up on your understanding of modern frontend patterns, including components and hooks, so you can confidently discuss your experience during the interview.
✨Showcase Your Problem-Solving Skills
Be prepared to discuss specific challenges you've faced in previous projects and how you overcame them. Yoto values a pragmatic mindset, so sharing examples of how you iterated based on feedback or data will demonstrate your collaborative approach.
✨Familiarise Yourself with Yoto’s Mission
Understand Yoto's mission to inspire independent play and how their products help families. This will not only show your enthusiasm for the company but also allow you to align your answers with their core values during the interview.
✨Prepare Questions About Team Dynamics
Since the Family Acquisition team works cross-functionally, think of questions that reflect your interest in collaboration. Ask about how they integrate feedback from design and product teams, or how they measure success in their conversion-driving initiatives.
