At a Glance
- Tasks: Lead PR and advocacy for Yoto in the UK & Ireland, translating global strategies into impactful local campaigns.
- Company: Join Yoto, a screen-free audio platform inspiring creativity and learning for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and a supportive wellness programme.
- Other info: Flexible work environment with opportunities for career growth and creative collaboration.
- Why this job: Make a real impact by shaping the narrative of a beloved children's brand.
- Qualifications: 5-7 years in PR, strong media relationships, and excellent communication skills required.
The predicted salary is between 50000 - 55000 € per year.
We're looking for a PR & Advocacy Manager to lead Yoto’s earned media and advocacy activity across the UK & Ireland. Working closely with the Global PR team, you will own the UK & Ireland PR activations, translating global strategy into locally relevant, high‑impact execution that drives sustained earned visibility. You’ll bring strong media relationships, a sharp understanding of the media landscape, and the ability to turn global brand moments into culturally resonant local stories.
About Yoto: Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots. We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
What you’ll be doing:
- UK&I PR Ownership: Lead and execute the UK&I PR and Advocacy plan, aligned with global growth strategy. Localise global campaigns, launches, and messaging to ensure relevance and impact within the UK&I market. Act as the key UK&I contact for PR within the business, collaborating closely with the Global PR team. Identify local media opportunities, cultural moments, and storytelling angles to drive incremental earned coverage. Manage any PR agencies we choose to work with and lead on briefs.
- Media Relations: Build, nurture, and maintain strong relationships with UK and Irish media across parenting, lifestyle, music, tech, education, and business sectors. Proactively pitch stories, product launches, and brand news to secure high‑quality earned coverage. Draft and distribute press releases, pitches, and media materials. Manage reactive media enquiries and support corporate communications where required.
- Advocacy & Influencer Relationships: Identify, recruit, and nurture organic brand advocates and key opinion leaders within the UK&I. Develop and manage a strategic organic gifting programme to support long‑term advocacy. Build and maintain a database of key advocates, tracking engagement, relationship health, and impact. Partner with the Influencer Marketing and Community teams to ensure alignment between organic and paid advocacy efforts. Focus on long‑term relationship building that delivers sustained earned visibility.
- Partnerships & Events: Lead the planning and execution of UK&I PR and influencer events. Represent the brand at industry and media events where appropriate.
- Reporting & Performance: Monitor and report on UK&I PR performance against agreed KPIs. Track coverage quality, reach, advocacy growth, and engagement. Provide insights and recommendations to optimise activity and improve results.
What you’ll bring:
- 5 to 7 years’ experience in PR and communications (agency or in‑house).
- Strong understanding of the UK&I media and influencer landscape.
- Proven experience securing earned media coverage in the UK.
- Experience localising campaigns or adapting global messaging for a local market.
- Demonstrable experience building and managing long‑term advocate or influencer relationships.
- Excellent written and verbal communication skills.
- Strong organisational and project management skills.
- Data‑driven, comfortable reporting on KPIs and relationship ROI.
- Confident collaborator who can work cross‑functionally and within a global team structure.
- Strong judgement and ability to represent the brand externally.
Salary: £50,000 - £55,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working – expectation of 1 day a week in our London office, but you can come in more. You may work from anywhere for up to 6 weeks a year. Summer Hours policy allows use between June and August.
- Financial: Income Protection covering long‑term sickness for up to 2 years, company sick pay increasing with length of service, Life Assurance cover from day one, Workplace Pension with up to 3% employer contributions after probation, generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited dental advice via Toothfairy. Bike to work scheme.
- Time Off: 25 days of holiday per year plus.
PR & Advocacy Manager, UK&IE in London employer: Yoto Limited
Yoto is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to employee well-being, Yoto provides flexible hybrid working arrangements, comprehensive health benefits, and ample opportunities for professional growth. Located in London, the company encourages a culture of innovation and inclusivity, making it an ideal place for passionate individuals to contribute to meaningful projects that inspire children's learning and play.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Advocacy Manager, UK&IE in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and media world. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. Building those relationships can open doors you didn’t even know existed!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PR and advocacy. Include case studies of successful campaigns, press releases, and any media coverage you've secured. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay on top of trends! Keep an eye on the latest news and cultural moments in the UK and Ireland. Being able to pitch timely and relevant stories will set you apart from the competition. Plus, it shows you’re engaged and passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Yoto. Tailor your application to reflect how your experience aligns with our mission and values. Let’s make some magic happen together!
We think you need these skills to ace PR & Advocacy Manager, UK&IE in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR & Advocacy Manager role. Highlight your experience in localising campaigns and building media relationships, as these are key for us at Yoto.
Showcase Your Media Savvy:We want to see your understanding of the UK&I media landscape. Include examples of how you've secured earned media coverage and any strong media relationships you’ve built in the past.
Be Authentic:When writing your application, let your personality shine through! We value authenticity and want to know what makes you passionate about PR and advocacy, especially in the context of our mission at Yoto.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Yoto.
How to prepare for a job interview at Yoto Limited
✨Know Your Media Landscape
Before the interview, dive deep into the UK and Irish media landscape. Familiarise yourself with key publications, influencers, and trends in parenting, lifestyle, and tech. This knowledge will help you demonstrate your understanding of how to localise global campaigns effectively.
✨Showcase Your Relationships
Be ready to discuss your existing media relationships and how you've leveraged them in past roles. Bring examples of successful pitches or campaigns that secured high-quality earned coverage. This will show your potential employer that you can hit the ground running.
✨Prepare for Cultural Relevance
Think about how you can turn global brand moments into culturally resonant stories for the UK and Ireland. Prepare a few ideas or examples of how you would approach this task, as it will highlight your creativity and strategic thinking during the interview.
✨Demonstrate Data-Driven Insights
Since the role involves monitoring KPIs and reporting on performance, be prepared to discuss how you've used data to optimise PR activities in the past. Bring specific metrics or case studies that illustrate your ability to drive results through informed decision-making.
