Head of Content Operations & Integrity

About Yoto

We’re looking for a Head of Content Operations & Integrity to join us as we scale our content offering at Yoto. This role will act as the architect of Yoto’s content ecosystem, defining the operational frameworks that enable a huge range of audio content to move efficiently and safely through our content platform, and design the trust and safety protocols that protect the Yoto brand as we open our platform to independent creators.

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

Our Content Operations & Integrity team is responsible for ensuring every piece of content – from a Disney classic to the latest music launch – moves seamlessly and safely from its source to families worldwide. The operational engine of the department, this team of system and data experts act as the bridge between Content and our counterparts in Product, Engineering, Design and Supply Chain, and are responsible for the frameworks that allow us to scale our content library efficiently, without compromising trust or safety.

What you’ll be doing

• Head up the Content Operations & Integrity team, with overall responsibility for our systems architecture and automation, the moderation and safety of UGC content, and the delivery of performance and engagement insights.
• Define the global moderation standards that set out exactly what content is allowed on Yoto to ensure the platform remains 100% safe and age-appropriate for children.
• Act as the primary stakeholder for platform trust, managing the balance between creator freedom and brand safety.
• Design the systems and manage the teams that check audio created by independent creators, ensuring ‘bad’ content never reaches the ears of children.
• Architect AI-driven moderation, automated vetting tools and metadata enrichment, moving the business from manual checking to scalable automated workflows.
• Identify manual friction points in current processes and partner with the Content Platform team to design fast, automated content ingestion systems for both Yoto staff and external partners and creators.
• Transition internal and external partners from manual ingestion to self-serve portals, reducing time-to-market for new titles.
• Serve as the Content data ‘Source of Truth’, providing clear reports on performance (revenue and engagement) of catalogue to inform acquisition, production and marketing spend decisions.
• Design and serve the KPIs that enable the wider content team to understand catalogue ROI, engagement patterns, and regional growth.
• Set the high-level standards for how all content is labelled, and standardise how content is structured and enriched to power world-class discovery and personalization for millions of families.
• Ensure the operational systems for licensing and royalty tracking are robust, transparent, and capable of handling a massive increase in contributors.
• Act as the main operational link between the people making the audio (Yoto Studios/Licensors/Creators) and the people building the platform (Engineering/Product).

What you’ll bring

• Expertise in Trust & Safety protocols: Deep, demonstrable experience leading content moderation and Trust & Safety policy for regulated or family-friendly brands, specifically managing the high-stakes balance between brand safety and creator freedom in a UGC environment.
• Operational transformation: Success in leading large-scale transitions from traditional supply chains to digital-to-physical workflows, such as Print on Demand (PoD) or ‘Just in Time’ manufacturing.
• AI & automation mastery: Experience in transitioning teams to AI-driven moderation and to automated processes and tooling, successfully evolving manual workflows to scalable, technology-first operations.
• Strategic leadership: A proven track record of acting as the primary architect for large, complex content ecosystems, with the ability to influence senior leadership on matters of content integrity, systems architecture and operational strategy.
• Cross-functional fluency: Mastery in navigating the intersection of technical engineering discussions and creative strategy, translating complex technical requirements into clear, high-level business outcomes for senior internal stakeholders.
• Data-Driven by design: Experienced and comfortable using a wide range of data sets to drive strategic outcomes, and in delivering thoughtful and compelling insights and analysis to the wider business and team.
• Global scaling experience: Evidence of scaling content pipelines and licensing/royalty frameworks within high-growth media or e-commerce environments.
• Agility in ambiguity: A self-starter mindset with the executive presence to thrive in a rapidly scaling environment.

Salary: £75,000 - £85,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations.

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.