Content Marketing Lead

We are looking for a creative, data-driven Content Marketing Lead to spearhead our marketing of Yoto’s content proposition. At Yoto we are building a world of imagination, screen‑free learning, and family rituals, with brilliant content (over 1000 cards!) at its heart. This role owns and executes our strategy for how we use content to acquire new families to Yoto (both through new releases and existing catalogue), and to drive loyalty from existing families by helping them build a library of content that they love.

About Yoto

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest‑growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest‑growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company\’s Most Innovative Companies in 2024; and featured in the Sifted 100 fastest‑growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

What you’ll be doing

• Develop and execute a multi‑channel content roadmap that supports product launches & seasonal campaigns, localising for regional or market specific nuances as appropriate.
• Work with Acquisition marketing team to maximise the potential of our content proposition in acquiring new families to Yoto, by deeply understanding which content properties are family acquisition drivers.
• Work closely with the Retention, Organic Social & Community teams to grow LTV of our existing families, bringing our content to life & enabling them to build a library they love.
• Identify and execute strategic partnerships, collaborations, and activations.
• Work closely with the Brand Marketing team to champion our unique value proposition—the power of audio for children’s entertainment & development. You’ll find innovative ways to tell stories about stories.
• Be the “glue” between our Content, Brand and Acquisition & Retention Marketing teams to ensure a unified roadmap & communications strategy for our content across all customer touchpoints.

What you’ll bring

• 6+ years of experience in content marketing, preferably within a high‑growth DTC, EdTech, or Media environment.
• Omnichannel marketing experience, with a deep understanding of how to use each channel most effectively for impactful storytelling.
• A deep understanding of the nuances of marketing to parents (the buyers) while keeping the joy of the child (the user) at the center of everything.
• Proven experience launching new products effectively across multiple international markets, localising where appropriate.
• Exceptional stakeholder management skills, from external partners to multiple internal teams.
• Highly analytical, comfortable using data to identify and iterate on strategies which have worked.
• Exceptional writing and presentation skills.
• Comfortable in a fast‑paced, constantly evolving scale‑up environment, with a strong bias for action.
• Bachelor\’s degree.
• Experience in the audio, podcasting, or publishing industry.
• A passion for audio content and technology.

Salary: £70,000 – £80,000 based on experience

What you can expect from Yoto

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you\’re happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long‑term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2‑year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months of unpaid sabbatical.
• Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive—both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We\’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences—we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.