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- Tasks: Lead B2B growth and develop strategic relationships with retailers and partners.
- Company: Join Yoto, a fast-growing tech company revolutionising audio for kids.
- Benefits: Enjoy hybrid working, generous holiday, and health perks.
- Why this job: Make a real impact in a dynamic environment focused on childhood creativity.
- Qualifications: 5+ years in B2B sales with strong analytical and communication skills.
- Other info: Be part of a diverse team committed to innovation and inclusion.
The predicted salary is between 65000 - 75000 £ per year.
We’re looking for a B2B Lead, who will be responsible for maximising opportunities with our retailers and B2B partners to get our incredible Yoto products to customers through targeted and strategic relationship development.
About Yoto
Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
Yoto’s B2B Team
It’s a really exciting time to join Yoto – we’re moving fast, and there’s a lot to achieve. Having primarily grown through direct‑to‑consumer channels, we are now looking to expand our B2B offering (and there are no shortage of opportunities to do so!). We are looking for someone to lead our retail and B2B growth in UK&I, and no two days will be the same. You will be responsible for maximising opportunities with our retailers and B2B partners to get our incredible Yoto products to customers through targeted and strategic relationship development.
What you’ll be doing
- Own and execute the B2B commercial strategy across retail, education, wholesale, and B2B platforms in the UK & Ireland.
- Identify, develop, and execute new business opportunities across key accounts, mid‑tier partners, educational institutions, and independents.
- Act as the lead commercial contact for B2B platforms and strategic partners across the territory.
- Drive sustainable growth across key accounts through optimisation of:
- Pricing & promotional strategy
- Product range and distribution
- Merchandising (online and in‑store)
- Retail marketing and partner support initiatives
Cross‑Functional Collaboration
- Partner with Procurement to support accurate forecasting and inventory planning for retail channels.
- Collaborate with Marketing to optimise online and in‑store brand presence and retail marketing execution.
- Liaise with Sales Operations to ensure efficient order processing and operational excellence.
- Work closely with Commercial, Content, and Marketing teams on strategic promotions, exclusive launches, and partner‑specific initiatives.
Operational & Relationship Management
- Manage backend retailer systems and B2B platforms to ensure accuracy and efficiency.
- Oversee escalated commercial customer feedback and ensure timely, effective resolution.
- Build and maintain expert knowledge of products, industry trends, market dynamics, and competitive landscape.
What you’ll bring
- 5+ years’ commercial sales experience managing large retail accounts, ideally within FMCG, toys, gifts, or consumer electronics.
- Proven track record in B2B sales with a strong commercial mindset.
- Highly data‑driven with a strong analytical approach to decision‑making.
- Confident communicator with excellent presentation skills.
- Able to balance strategic, big‑picture initiatives with day‑to‑day execution.
- Strong organisational skills and keen attention to detail.
- Collaborative and personable, with the ability to build lasting relationships.
- Resourceful problem‑solver with a proactive, hands‑on attitude.
- Up to date with the latest B2B technologies and industry trends.
- Genuine passion for audio content and technology.
Salary £65,000 – £75,000 based on experience.
What you can expect from Yoto
- Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
- Summer Hours policy to use between the months of June and August.
- Receive Income Protection, covering long‑term sickness for up to 2 years and company sick pay that increases with length of service.
- Life Assurance cover from day one of your service.
- Workplace Pension offering up to 3% employer contributions, following probation.
- Generous employee referral bonus scheme.
- Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy.
- Bike to work scheme to promote healthier lifestyles.
- 25 days of holiday per year, plus bank holidays.
- On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2‑year anniversary, up to 5 extra days.
- After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
- Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
- Up to 2 volunteer days a year.
- A Book Allowance of up to £50 a year to contribute to your professional development.
- You receive your very own Yoto player and starter pack of cards!
- Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported.
We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
B2B Lead, UK&IE (12 month FTC) employer: Yoto Limited
Contact Detail:
Yoto Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Lead, UK&IE (12 month FTC)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Yoto and its products thoroughly. Understand their B2B strategy and think about how your experience aligns with their goals. Practice common interview questions and come up with some insightful ones of your own to show you’re genuinely interested.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your appreciation and keeps you fresh in their minds. Mention something specific from the interview to make it personal and memorable.
✨Tip Number 4
Don’t just apply anywhere; focus on companies that excite you, like Yoto! Tailor your approach to fit their culture and values. Use our website to find roles that match your skills and passions, and make sure to highlight how you can contribute to their mission.
We think you need these skills to ace B2B Lead, UK&IE (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the B2B Lead role. Highlight your commercial sales experience and any relevant achievements in managing large retail accounts.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about Yoto and how you can contribute to our mission. Be specific about your experience in B2B sales and relationship development.
Showcase Your Analytical Skills: Since we value a data-driven approach, include examples of how you've used analytics to drive sales or improve strategies in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our careers page. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Yoto Limited
✨Know Your Yoto
Before the interview, dive deep into Yoto's products and mission. Familiarise yourself with their audio players and catalogue, especially the popular titles. This will not only show your genuine interest but also help you discuss how you can contribute to their B2B growth.
✨Showcase Your B2B Experience
Prepare specific examples from your past roles where you've successfully managed large retail accounts or developed strategic partnerships. Highlight your analytical skills and how you've used data to drive decisions, as this aligns perfectly with what Yoto is looking for.
✨Be Ready to Discuss Strategy
Think about potential strategies for expanding Yoto's B2B offerings in the UK and Ireland. Be prepared to share your ideas on pricing, promotional strategies, and how to optimise product range and distribution. This will demonstrate your proactive approach and strategic mindset.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your understanding of the role and the company. Inquire about their current B2B challenges or how they envision the future of their partnerships. This not only shows your enthusiasm but also your commitment to contributing to their success.