Senior Product Designer

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third‑party credentials with organisations and other people. Today, we have over twenty million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e‑signing, AI anti‑spoofing technologies and we continue to think of innovative new offerings. From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

Purpose of the Role

Yoti is growing, and we’re looking for a Senior Product Designer to join us and contribute to our mission to make the internet safer and help people protect their data. The Yoti hub is at the heart of our product suite, where businesses set up, manage and monitor one or many of our identity services. It is integral to our success, and we’re investing in making it easier for customers to self‑serve when setting up and managing our solutions at scale. Working closely with product management, engineering, and UX research, you will be responsible for the full design lifecycle from inception to delivery. We’re looking for a seasoned senior with previous experience in business dashboards, self‑service, business onboarding or other complex products.

Role Dimensions

Part of the product design team, reporting to the Head of Product Design. Working closely with product management, engineering lead and existing mid‑weight designers, you will be responsible for the full design lifecycle for large or complex product areas. As a senior member of the team, you will also actively contribute to the design culture of the team and inspire less experienced team members with your expertise and knowledge.

• Responsible for the user experience design for one of Yoti’s products or teams, ensuring all design deliverables meet high standards and satisfy business and user needs.
• Influencing product strategy by bringing a user‑centred design perspective to roadmap planning and feature prioritisation.
• Collaborating cross‑functionally to plan and deliver design work from discovery and research to developer handover and QA support.
• Contributing actively to design planning meetings, ensuring you fully understand tickets, requirements, and delivery timelines.
• Aligning design work with business objectives, collaborating with product managers, designers, researchers, UX writers, and engineers to create and deliver effective solutions.
• Using both qualitative research and quantitative data — such as user feedback, analytics, and A/B testing — to inform and validate design decisions.
• Contributing to the evolution of Yoti’s design systems to ensure consistency, scalability, and efficiency across products.
• Ensuring designs meet accessibility standards and reflect ethical design practices, with particular attention to privacy, trust, and inclusivity.
• Presenting design concepts and strategic recommendations to senior stakeholders and decision‑makers.
• Giving constructive feedback and informal mentoring to less experienced designers.
• Partnering with the integrations team and product managers to support large clients with feedback on the UX of their integrations.
• Advocating for human‑centred and inclusive design principles within your product team and across Yoti while balancing these with commercial goals.
• Collaborating with lead designers and heads of design to help position Yoti’s design team as an industry leader.

Knowledge, Skills, Qualifications and Experience

• You think strategically about design and understand how your decisions affect both users and business outcomes.
• You have deep experience in designing for complex web apps and are adept at balancing technical constraints, business requirements, and user needs.
• You’re adept at simplifying complex problems and designing intuitive, user‑friendly experiences for transactional or multi‑step journeys.
• You’re highly skilled in Figma and confident in creating UI designs, flows, prototypes, and working within design systems.
• You use AI tools to accelerate your design development and delivery processes.
• You use your tools wisely and know when to move fast with low‑fidelity sketches and prototypes, and when to invest in polished, detailed design.
• You can lead the full design process — from discovery to delivery — and know when to collaborate or work independently.
• You use both data and research to evaluate your work and iterate based on insights.
• You communicate clearly with diverse audiences and explain design decisions in an easy‑to‑understand way.
• You collaborate effectively with engineers and product managers and can advocate for user‑centric thinking in trade‑off discussions.
• You’re confident leading workshops and working sessions with cross‑functional teams.
• You work well with UX copywriters and researchers and can write or run research when needed.
• You design with accessibility in mind and aim to make your work inclusive.
• You’re curious about new tools, including AI, and you want to explore how they can improve your design process.

Interview Process

• Stage 1: Call with a member of the talent acquisition team (30 minutes)
• Stage 2: Interview with Head of Product Design & members of the product design team (1-1.5 hours)
• Stage 3: Interview with Head of Product Design, Product Manager, and Engineering Lead (2 hours)

What’s in it for you?

• Flexible working (Core Hours, Hybrid Working)
• Performance based discretionary annual bonus
• Share Options and Internal Share Market
• Private Medical Insurance (Dental and Optical cover included)
• Life Insurance
• Enhanced Pension
• Cycle to work scheme
• Electric Car Scheme
• Enhanced Parent Policies
• 25 days holiday (plus bank holidays) + Yotiversary Days + Birthday Day off
• 5 fully paid days of Selfie Time - for your own personal development, volunteering, charity events, etc
• Team and company activities, Social clubs.

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We’re looking for people who can adapt to a fast‑paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems.

AI Usage during the recruitment process

Please read our AI Usage in Recruitment policy to know more about how Yoti uses AI in the recruitment process and our stance on how candidates can use AI during the interview process.

We believe in equal opportunities

It takes a diverse community of passionate, talented and committed people to build a simpler, more secure way of proving identity. We’re an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks and experiences. We are proud to be a Disability Confident employer and we’re committed to making our recruitment process as inclusive and accessible as possible. If you have a disability or long‑term condition and need any adjustments or support during the application or interview process, please let us know — we’ll do everything we can to support you and to enable you to bring your best self to our hiring process.

For more information about how we manage your data please read our Applicant Privacy Notice.