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For Companies At a Glance
- Tasks: Lead creative communications strategies and elevate YOTEL's brand presence across various audiences.
- Company: Join YOTEL, a dynamic hospitality brand redefining travel experiences.
- Benefits: Full-time role with opportunities for growth in a vibrant environment.
- Why this job: Be a key player in shaping YOTEL's innovative narrative and making an impact.
- Qualifications: 10+ years in communications, PR, and marketing, preferably in hospitality or related fields.
- Other info: Collaborative culture with a focus on creativity and strategic storytelling.
The predicted salary is between 72000 - 108000 ÂŁ per year.
We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ. This is a fantastic opportunity for someone looking for a new challenge in a hands‑on role. You’ll also need to live and breathe our values; be creative by being playful and inspiring, authentic by always being true to who we are, and smart by delivering results in a clever and effective way.
About the role
The Senior Director, Communications & Development Marketing plays a key leadership role in bringing YOTEL’s brand and growth story to life across all audiences — consumers, media, partners, owners, investors, and crew (employees). Reporting to the Senior Vice President, Brand, Culture & Growth, this role leads the strategy, planning, and execution of corporate, consumer, and internal communications; hotel development marketing and investor events. This role provides managerial oversight of brand social media and communications support to the hotel marketing teams. The Senior Director acts as the marketing engine behind YOTEL’s growth strategy, driving proactive communication and industry presence to position us as the best choice for owners and developers. The successful applicant will be both a strategic storyteller and a hands‑on operator — able to craft compelling narratives that build brand awareness, drive engagement, and reinforce YOTEL’s position as a smart, design‑led, innovative hospitality brand. This role requires a strong balance of creativity, commercial understanding, and cultural insight.
Responsibilities
- Develop and execute integrated communications strategies across corporate, consumer, and internal audiences that bring YOTEL’s brand purpose and strategy to life.
- Lead awareness driving consumer communications strategy that brings to life YOTEL’s positioning across key media markets with creative storytelling and strategic partnerships.
- Lead media relations, thought leadership, and executive communications to elevate YOTEL’s reputation in hospitality, travel, and innovation.
- Oversee crisis and issue communications in partnership with the SVP, Brand, and leadership team.
- Support hotel-level communications initiatives, ensuring global consistency and local relevance.
- Partner with the Development and Design teams to market YOTEL’s brands to potential owners, investors, and partners.
- Create and manage development marketing materials, digital assets, and presentations that showcase YOTEL’s value proposition.
- Lead trade PR strategy in key markets ensuring YOTEL is positioned as a partner of choice in the industry.
- Oversee YOTEL’s presence at industry conferences, exhibitions, and events, ensuring every touchpoint reflects the brand’s distinct identity and spirit.
- Support Development team in building and engaging the owner and investor community.
Desired Experiences / Skills
- 10+ years’ experience in communications, PR, and marketing — ideally in hospitality, travel, lifestyle, or related industries.
- Proven experience managing integrated communications across consumer, corporate, and internal audiences.
- Strong background in social media strategy and brand storytelling.
- Experience developing marketing materials and positioning for B2B audiences (e.g., hotel development, investor relations, real estate).
- Exceptional writing, editing, and presentation skills.
- Confident project manager and collaborator, comfortable leading agencies and cross‑functional teams.
About YOTEL
With properties in sought‑after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non‑Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non‑Stop.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Advertising
Industries: Hospitality
Senior Director Communications & Development Marketing employer: Yotel
Contact Detail:
Yotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director Communications & Development Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your authentic self shine through. Share your passion for communications and development marketing, and how you can bring YOTEL’s values to life.
✨Tip Number 3
Prepare for interviews by researching YOTEL’s brand story and recent initiatives. Be ready to discuss how your experience aligns with their goals. Bring creative ideas to the table that could elevate their communications strategy!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the YOTEL family. Let’s make it happen!
We think you need these skills to ace Senior Director Communications & Development Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for communications and marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the role and what YOTEL stands for.
Be Authentic: Stay true to yourself in your application. We value authenticity, so don’t be afraid to share your unique experiences and perspectives. This is your chance to show us who you really are and how you align with our values.
Craft Compelling Narratives: As a strategic storyteller, your application should reflect your ability to create engaging narratives. Use this opportunity to demonstrate your writing skills and how you can effectively communicate ideas that resonate with diverse audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Yotel
✨Know Your Brand Inside Out
Before the interview, dive deep into YOTEL’s brand values and mission. Understand their unique selling points and how they differentiate themselves in the hospitality industry. This will help you articulate how your experience aligns with their vision and demonstrate your genuine interest.
✨Craft Your Storytelling Skills
As a Senior Director, you'll need to be a strategic storyteller. Prepare examples of past campaigns or communications strategies you've led that showcase your creativity and effectiveness. Be ready to discuss how you can bring YOTEL's brand narrative to life through compelling storytelling.
✨Showcase Your Leadership Style
This role requires strong project management and collaboration skills. Think of specific instances where you've successfully led cross-functional teams or managed agencies. Highlight your approach to leadership and how you foster collaboration to achieve results.
✨Prepare for Crisis Scenarios
Given the responsibilities around crisis communications, be prepared to discuss how you've handled challenging situations in the past. Think about a time when you had to manage a PR crisis and what strategies you employed to mitigate the impact on the brand.
