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- Tasks: Lead creative marketing campaigns for hotels, driving brand awareness and performance.
- Company: Join YOTEL, a dynamic hospitality brand redefining travel experiences.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Why this job: Be part of an innovative team making waves in the hospitality industry.
- Qualifications: Experience in marketing or PR, strong communication skills, and project management expertise.
- Other info: Exciting role with global reach and collaboration across diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
We are on the search for a passionate, dynamic and charismatic individual to join us at our London Central Support as Regional Marketing Director. This is a fantastic opportunity for someone looking for a new challenge in a hands-on role. You’ll also need to live and breathe our values; be Creative by being playful and inspiring, be Genuine by always being true to who we are, and be Smart by delivering results in a clever and effective way.
We’re looking for a creative and commercially-astute marketing professional to lead our regional marketing activity in line with the commercial objectives for each hotel. You will be responsible for developing and executing the marketing, PR and partnerships plans for all managed hotels in the portfolio, crafting compelling campaigns and content that align with both the YOTEL brand vision and hotel/regional goals. At an exciting time of growth for the company, you will work alongside the Brand, Sales, Revenue and Digital teams to define and deliver marketing tactics that will drive hotel performance and increase regional brand awareness in UK/Europe, Asia and US. This will include creating tactical promotions and packages for hotels and identifying the relevant promotional channels per campaign, liaising with all relevant departments to execute.
Working closely with hotel General Managers, F&B and Sales teams, you will guide the delivery of on-property activations, build relationships with local partners, and manage property-level external agencies. This is an exciting opportunity for an experienced marketer who thrives on collaboration and communication to deliver integrated campaigns that will directly contribute to the performance of our hotels.
Responsibilities
- Develop and implement the local and regional marketing plan for all managed hotels to deliver integrated campaigns across social, PR, brand partnerships, on-property and other offline channels and achieve measurable KPIs.
- Create tactical campaigns, promotions and packages to align with hotel/regional commercial needs and identify relevant promotional channels, liaising with Brand, Sales and Digital teams as relevant to ensure timely activation.
- Support Brand team to deliver brand awareness campaigns at local/regional level.
- Support hotel F&B teams by activating relevant programming and promotions on owned and earned channels.
- Identify and manage requirements for local/regional external agency support (PR and social) in partnership with Brand team.
- Lead hotel PR – including press releases, media relations & activations – in partnership with the Snr. Director Communications.
- Manage hotel-specific photography and videography requirements (campaign / interiors / lifestyle / sales), working with Brand team to create briefs and ensuring brand standards.
- Manage all hotel and F&B content across YOTEL owned channels (including website, social media & newsletter).
- Manage hotel content on OTAs and other third-party sites.
- Final approval on hotel collateral and design assets (including posters, factsheets and menus).
Skills required to be successful in the role
Essential:
- Excellent written English.
- Marketing or PR experience in-house or agency.
- Efficient across Microsoft Office.
- Proven track record of developing and implementing integrated marketing / communications plan(s).
- Demonstrated project management experience involving complex projects with multiple internal and external stakeholders.
- Ability to travel.
Desired:
- PR and social media management experience, or experience managing PR and social agencies.
- Experience with CMS and social media content platforms.
- Understanding of digital marketing and managing paid social efforts.
- Experience working across multiple global markets and regions.
- Understanding of hotel operations and commercial functions.
About YOTEL
With 23 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports, YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non-Stop.
Regional Marketing Director employer: Yotel
Contact Detail:
Yotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best marketing campaigns or projects. This is your chance to demonstrate how you can think outside the box and deliver results that align with their brand vision.
✨Tip Number 3
Be genuine in your conversations. Employers love candidates who are authentic and true to themselves. Share your passion for marketing and how it aligns with their values. It’s all about building that connection and showing them you’re the right fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s make it happen together!
We think you need these skills to ace Regional Marketing Director
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your innovative approach to marketing. We want to see how you can bring our brand values to life.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and PR. Connect your past roles to the responsibilities listed in the job description. This helps us see how you can hit the ground running in this hands-on role.
Be Genuine: Authenticity is key! Share your true self in your application. We appreciate candidates who are honest about their experiences and values, as it aligns with our commitment to being genuine in everything we do.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Yotel
✨Know Your Stuff
Before the interview, dive deep into YOTEL's brand values and recent marketing campaigns. Familiarise yourself with their unique approach to hospitality and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your answers with their vision.
✨Showcase Your Creativity
As a Regional Marketing Director, creativity is key! Prepare examples of past campaigns you've led that demonstrate your ability to think outside the box. Bring along visuals or case studies if possible, as this can really make your ideas pop during the discussion.
✨Emphasise Collaboration Skills
YOTEL values teamwork, so be ready to discuss how you've successfully collaborated with different departments in previous roles. Share specific instances where your communication skills helped bridge gaps between teams, especially in executing integrated marketing strategies.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific marketing challenges or scenarios. Think about potential campaigns for YOTEL and how you would approach them. This will demonstrate your strategic thinking and ability to deliver results in line with their commercial objectives.