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For Companies At a Glance
- Tasks: Lead creative communications strategies and elevate YOTEL's brand presence across various audiences.
- Company: Join YOTEL, a dynamic hospitality brand redefining travel experiences.
- Benefits: Full-time role with opportunities for growth in a vibrant environment.
- Why this job: Be a key player in shaping YOTEL's innovative narrative and making an impact.
- Qualifications: 10+ years in communications, PR, and marketing, preferably in hospitality or lifestyle.
- Other info: Collaborative culture with a focus on creativity and strategic storytelling.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ. This is a fantastic opportunity for someone looking for a new challenge in a handsâon role. You will need to live and breathe our values; be creative by being playful and inspiring, authentic by always being true to who we are, and smart by delivering results in a clever and effective way.
About the role
The Senior Director, Communications & Development Marketing plays a key leadership role in bringing YOTEL's brand and growth story to life across all audiences â consumers, media, partners, owners, investors, and crew (employees). Reporting to the Senior Vice President, Brand, Culture & Growth, this role leads the strategy, planning, and execution of corporate, consumer, and internal communications; hotel development marketing and investor events. This role provides managerial oversight of brand social media and communications support to the hotel marketing teams.
The Senior Director acts as the marketing engine behind YOTEL's growth strategy, driving proactive communication and industry presence to position us as the best choice for owners and developers. The successful applicant will be both a strategic storyteller and a handsâon operator â able to craft compelling narratives that build brand awareness, drive engagement, and reinforce YOTEL's position as a smart, designâled, innovative hospitality brand. This role requires a strong balance of creativity, commercial understanding, and cultural insight.
Responsibilities
- Develop and execute integrated communications strategies across corporate, consumer, and internal audiences that bring YOTEL's brand purpose and strategy to life.
- Lead awareness driving consumer communications strategy that brings to life YOTEL's positioning across key media markets with creative storytelling and strategic partnerships.
- Lead media relations, thought leadership, and executive communications to elevate YOTEL's reputation in hospitality, travel, and innovation.
- Oversee crisis and issue communications in partnership with the SVP, Brand, and leadership team.
- Support hotel-level communications initiatives, ensuring global consistency and local relevance.
- Partner with the Development and Design teams to market YOTEL's brands to potential owners, investors, and partners.
- Create and manage development marketing materials, digital assets, and presentations that showcase YOTEL's value proposition.
- Lead trade PR strategy in key markets ensuring YOTEL is positioned as a partner of choice in the industry.
- Oversee YOTEL's presence at industry conferences, exhibitions, and events, ensuring every touchpoint reflects the brand's distinct identity and spirit.
- Support Development team in building and engaging the owner and investor community.
Desired Experiences / Skills
- 10+ years' experience in communications, PR, and marketing â ideally in hospitality, travel, lifestyle, or related industries.
- Proven experience managing integrated communications across consumer, corporate, and internal audiences.
- Strong background in social media strategy and brand storytelling.
- Experience developing marketing materials and positioning for B2B audiences (e.g., hotel development, investor relations, real estate).
- Exceptional writing, editing, and presentation skills.
- Confident project manager and collaborator, comfortable leading agencies and crossâfunctional teams.
About YOTEL
With properties in soughtâafter locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; NonâStop. From buzzing cities to bustling airports, YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the NonâStop.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing, Public Relations, and Advertising
Industries: Hospitality
Senior Director Communications & Development Marketing in London employer: Yotel
Contact Detail:
Yotel Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Senior Director Communications & Development Marketing in London
âšTip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Director role. Attend events, webinars, or even casual meet-ups to make those valuable connections that could lead to your next opportunity.
âšTip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share compelling narratives about your past successes in communications and marketing. Make sure to highlight how you've driven brand awareness and engagement in previous roles.
âšTip Number 3
Be proactive! Donât just wait for job openings to pop up. Research companies you admire, like YOTEL, and reach out directly to express your interest. A well-timed email can set you apart from the crowd and show your enthusiasm for their brand.
âšTip Number 4
Utilise our website for applications! Weâve got a streamlined process that makes it easy for you to apply for roles like this one. Plus, it shows youâre serious about joining our team and helps us see your passion right from the start.
We think you need these skills to ace Senior Director Communications & Development Marketing in London
Some tips for your application đ«Ą
Show Your Passion: When writing your application, let your enthusiasm for the role shine through. We want to see that youâre not just looking for a job, but that you genuinely care about YOTEL's mission and values.
Craft Compelling Narratives: As a Senior Director, storytelling is key! Use your application to demonstrate your ability to weave engaging narratives that reflect your experience and how it aligns with our brand's vision.
Be Authentic: Stay true to yourself in your application. We value authenticity, so donât hesitate to share your unique perspective and experiences that make you the right fit for our team.
Apply Through Our Website: Make sure to submit your application through our website. Itâs the best way for us to receive your details and ensures youâre considered for this exciting opportunity!
How to prepare for a job interview at Yotel
âšKnow Your Brand Inside Out
Before the interview, dive deep into YOTEL's brand values and mission. Understand their unique selling points and how they differentiate themselves in the hospitality industry. This will help you align your answers with their vision and demonstrate your genuine interest.
âšCraft Your Storytelling Skills
As a Senior Director, you'll need to be a strategic storyteller. Prepare examples of how you've successfully crafted narratives in previous roles. Think about specific campaigns or projects where your storytelling made a significant impact on brand awareness or engagement.
âšShowcase Your Leadership Style
Be ready to discuss your approach to leading teams and managing cross-functional projects. Highlight experiences where you've collaborated with different departments, especially in communications and marketing, to achieve common goals. This will show that you're not just a hands-on operator but also a strong leader.
âšPrepare for Crisis Management Scenarios
Given the role's responsibility for crisis communications, think of past situations where you've had to manage a crisis or issue. Be prepared to discuss your thought process, the strategies you employed, and the outcomes. This will demonstrate your ability to handle pressure and protect the brand's reputation.
