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- Tasks: Lead creative marketing strategies for hotels, driving brand awareness and performance.
- Company: Join YOTEL, a dynamic hospitality brand redefining travel experiences.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Why this job: Be part of an innovative team making waves in the hospitality industry.
- Qualifications: Experience in marketing or PR, strong communication skills, and project management expertise.
- Other info: Exciting role with global reach and collaboration across diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
We are on the search for a passionate, dynamic and charismatic individual to join us at our London Central Support as Regional Marketing Director. This is a fantastic opportunity for someone looking for a new challenge in a hands-on role. You will need to live and breathe our values; be Creative by being playful and inspiring, be Genuine by always being true to who we are, and be Smart by delivering results in a clever and effective way.
We are looking for a creative and commercially-astute marketing professional to lead our regional marketing activity in line with the commercial objectives for each hotel. You will be responsible for developing and executing the marketing, PR and partnerships plans for all managed hotels in the portfolio, crafting compelling campaigns and content that align with both the YOTEL brand vision and hotel/regional goals.
At an exciting time of growth for the company, you will work alongside the Brand, Sales, Revenue and Digital teams to define and deliver marketing tactics that will drive hotel performance and increase regional brand awareness in UK/Europe, Asia and US. This will include creating tactical promotions and packages for hotels and identifying the relevant promotional channels per campaign, liaising with all relevant departments to execute.
Working closely with hotel General Managers, F&B and Sales teams, you will guide the delivery of on-property activations, build relationships with local partners, and manage property-level external agencies. This is an exciting opportunity for an experienced marketer who thrives on collaboration and communication to deliver integrated campaigns that will directly contribute to the performance of our hotels.
Responsibilities
- Develop and implement the local and regional marketing plan for all managed hotels to deliver integrated campaigns across social, PR, brand partnerships, on-property and other offline channels and achieve measurable KPIs.
- Create tactical campaigns, promotions and packages to align with hotel/regional commercial needs and identify relevant promotional channels, liaising with Brand, Sales and Digital teams as relevant to ensure timely activation.
- Support Brand team to deliver brand awareness campaigns at local/regional level.
- Support hotel F&B teams by activating relevant programming and promotions on owned and earned channels.
- Identify and manage requirements for local/regional external agency support (PR and social) in partnership with Brand team.
- Lead hotel PR – including press releases, media relations & activations – in partnership with the Snr. Director Communications.
- Manage hotel-specific photography and videography requirements (campaign / interiors / lifestyle / sales), working with Brand team to create briefs and ensuring brand standards.
- Manage all hotel and F&B content across YOTEL owned channels (including website, social media & newsletter).
- Manage hotel content on OTAs and other third-party sites.
- Final approval on hotel collateral and design assets (including posters, factsheets and menus).
Skills required to be successful in the role
Essential:
- Excellent written English.
- Marketing or PR experience in-house or agency.
- Efficient across Microsoft Office.
- Proven track record of developing and implementing integrated marketing / communications plan(s).
- Demonstrated project management experience involving complex projects with multiple internal and external stakeholders.
- Ability to travel.
Desired:
- PR and social media management experience, or experience managing PR and social agencies.
- Experience with CMS and social media content platforms.
- Understanding of digital marketing and managing paid social efforts.
- Experience working across multiple global markets and regions.
- Understanding of hotel operations and commercial functions.
About YOTEL
With 23 properties in sought-after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non-Stop. From buzzing cities to bustling airports, YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non-Stop.
Regional Marketing Director in London employer: Yotel
Contact Detail:
Yotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with examples of your past campaigns and how they drove results. Bring a portfolio if you can, and make sure to highlight your ability to think outside the box.
✨Tip Number 3
Research the company inside out! Understand YOTEL’s brand values and recent marketing initiatives. This will not only help you tailor your responses but also show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining us at YOTEL and ready to contribute to our exciting journey.
We think you need these skills to ace Regional Marketing Director in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your innovative approach to marketing. We want to see how you can inspire and connect with our brand values.
Tailor Your Experience: Make sure to highlight your relevant marketing and PR experience in a way that aligns with the role. We’re looking for someone who understands the hospitality industry, so share specific examples of how you've driven results in similar environments.
Be Genuine: Authenticity is key! Be true to yourself in your application. Share your passion for marketing and why you want to join us at YOTEL. We appreciate candidates who are honest and straightforward about their experiences and aspirations.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Yotel
✨Know Your Stuff
Before the interview, dive deep into the company’s values and recent marketing campaigns. Understand how they align with the role of Regional Marketing Director. This will help you demonstrate your passion and knowledge during the conversation.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led that showcase your creativity and commercial acumen. Be ready to discuss how you crafted compelling content and executed successful promotions that drove results.
✨Be a Team Player
Highlight your experience in collaborating with various teams, such as Sales and Digital. Share specific instances where your teamwork led to successful integrated campaigns, showing that you thrive in a collaborative environment.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future marketing strategies and how they measure success. This not only shows your interest but also gives you insight into their expectations and culture.