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For Companies At a Glance
- Tasks: Lead creative communications strategies and elevate YOTEL's brand presence across various audiences.
- Company: Join YOTEL, a dynamic hospitality brand redefining travel experiences.
- Benefits: Full-time role with opportunities for growth in a vibrant industry.
- Why this job: Be a key player in shaping YOTEL's innovative narrative and making an impact.
- Qualifications: 10+ years in communications, PR, and marketing, preferably in hospitality or lifestyle.
- Other info: Collaborative environment with a focus on creativity and strategic storytelling.
The predicted salary is between 48000 - 84000 ÂŁ per year.
We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ as Senior Director, Communications & Development Marketing. This is a fantastic opportunity for someone looking for a new challenge in a hands‑on role. You’ll also need to live and breathe our values; be creative by being playful and inspiring, authentic by always being true to who we are, and smart by delivering results in a clever and effective way.
About the role
The Senior Director, Communications & Development Marketing plays a key leadership role in bringing YOTEL’s brand and growth story to life across all audiences — consumers, media, partners, owners, investors, and crew (employees). Reporting to the Senior Vice President, Brand, Culture & Growth, this role leads the strategy, planning, and execution of corporate, consumer, and internal communications; hotel development marketing and investor events. This role provides managerial oversight of brand social media and communications support to the hotel marketing teams. The Senior Director acts as the marketing engine behind YOTEL’s growth strategy, driving proactive communication and industry presence to position us as the best choice for owners and developers.
The successful applicant will be both a strategic storyteller and a hands‑on operator — able to craft compelling narratives that build brand awareness, drive engagement, and reinforce YOTEL’s position as a smart, design‑led, innovative hospitality brand. This role requires a strong balance of creativity, commercial understanding, and cultural insight.
Responsibilities
- Develop and execute integrated communications strategies across corporate, consumer, and internal audiences that bring YOTEL’s brand purpose and strategy to life.
- Lead awareness driving consumer communications strategy that brings to life YOTEL’s positioning across key media markets with creative storytelling and strategic partnerships.
- Lead media relations, thought leadership, and executive communications to elevate YOTEL’s reputation in hospitality, travel, and innovation.
- Oversee crisis and issue communications in partnership with the SVP, Brand, and leadership team.
- Support hotel-level communications initiatives, ensuring global consistency and local relevance.
- Partner with the Development and Design teams to market YOTEL’s brands to potential owners, investors, and partners.
- Create and manage development marketing materials, digital assets, and presentations that showcase YOTEL’s value proposition.
- Lead trade PR strategy in key markets ensuring YOTEL is positioned as a partner of choice in the industry.
- Oversee YOTEL’s presence at industry conferences, exhibitions, and events, ensuring every touchpoint reflects the brand’s distinct identity and spirit.
- Support Development team in building and engaging the owner and investor community.
Desired Experiences / Skills
- 10+ years’ experience in communications, PR, and marketing — ideally in hospitality, travel, lifestyle, or related industries.
- Proven experience managing integrated communications across consumer, corporate, and internal audiences.
- Strong background in social media strategy and brand storytelling.
- Experience developing marketing materials and positioning for B2B audiences (e.g., hotel development, investor relations, real estate).
- Exceptional writing, editing, and presentation skills.
- Confident project manager and collaborator, comfortable leading agencies and cross‑functional teams.
About YOTEL
With properties in sought‑after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non‑Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non‑Stop.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing, Public Relations, and Advertising
Industries: Hospitality
Senior Director Communications & Development Marketing in England employer: Yotel
Contact Detail:
Yotel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director Communications & Development Marketing in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. Attend events, webinars, or even casual meet-ups to get your name out there and make those valuable connections.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share compelling narratives about your past experiences. Make sure to highlight how your creativity and strategic thinking have led to successful outcomes in your previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Research companies you admire, like YOTEL, and reach out directly. Express your interest in their mission and how you can contribute to their growth story. You never know what opportunities might arise!
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform to streamline your application process. It’s a great way to ensure your application stands out and gets noticed by the right people. Plus, we’re here to support you every step of the way!
We think you need these skills to ace Senior Director Communications & Development Marketing in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for communications and marketing shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the role and what YOTEL stands for.
Be Authentic: Stay true to yourself in your application. Use your own voice and style to convey your experiences and ideas. We appreciate authenticity and want to know the real you, so don’t be afraid to let your personality come through!
Craft Compelling Narratives: As a strategic storyteller, your application should reflect your ability to weave compelling narratives. Highlight your past experiences with storytelling and how they’ve driven engagement and brand awareness in your previous roles.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Yotel
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you’re well-versed in YOTEL’s brand values and mission. Familiarise yourself with their unique selling points and recent developments in the hospitality industry. This will not only show your enthusiasm but also help you align your answers with their vision.
✨Craft Your Storytelling Skills
As a Senior Director, you'll need to be a strategic storyteller. Prepare examples of how you've successfully crafted narratives in previous roles. Think about specific campaigns or projects where your storytelling made a significant impact, and be ready to discuss these in detail.
✨Demonstrate Your Leadership Style
This role requires strong leadership skills. Be prepared to share your approach to managing teams and collaborating across departments. Highlight instances where you’ve led cross-functional projects or navigated challenges, showcasing your ability to inspire and drive results.
✨Prepare for Crisis Management Scenarios
Given the responsibilities around crisis communications, think through potential scenarios that could arise in the hospitality sector. Be ready to discuss how you would handle these situations, demonstrating your strategic thinking and ability to maintain brand integrity under pressure.
