At a Glance
- Tasks: Lead strategic marketing and communications to influence physical activity and tackle inequality.
- Company: Join Yorkshire Sport Foundation, a trusted voice in sports and community engagement.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Dynamic role with the chance to lead innovative campaigns across Yorkshire.
- Why this job: Make a real difference in communities while shaping impactful communications.
- Qualifications: Experience in strategic communications and stakeholder engagement required.
The predicted salary is between 48221 - 52656 £ per year.
Organisation Yorkshire Sport Foundation Salary £48,221 - £52,656 Location Morley, Leeds Contract type Permanent (Full time) Closing date 2 August 2026 Job Description
- Strategic comms leadership
- Develop and lead a long-term strategic marketing and communications approach aligned to our Active Partnership role and Sport England priorities.
- Use behavioural science, audience insight and evidence to shape how the system understands physical activity and inequality.
- Identify the beliefs, motivations and barriers of key audiences and design communications that influence action.
- Ensure all communications activities support YSF to influence strategic stakeholders.
- Advise the organisation on how messaging can support policy, investment and system change.
- Develop Yorkshire Sport Foundation’s reputation as a trusted strategic voice.
- Influence & stakeholder engagement
- Shape communications that influence policy, investment and practice across local authorities, health and education systems.
- Support senior leaders to land key messages with senior stakeholders.
- Equip partners with messaging that helps them to demonstrate and amplify the impact they make.
- Translate complex insight and evaluation into clear narratives and messages.
- Insight-led communications
- Embed audience insight and behavioural science into messaging.
- Combine data, evaluation and lived experience to demonstrate impact while ensuring communications reflect communities authentically.
- Build a learning approach to testing, adapting and improving messaging effectiveness.
- Organisational leadership
- Lead and develop the strategic marketing and communications function.
- Set standards for when communications activity should, and should not, happen.
- Maintain humility while strengthening clarity of impact and purpose.
- Channels & delivery
- Plan and deliver integrated marketing and communications campaigns across digital, media, content and internal channels, ensuring activity aligns with organisational objectives and brand standards.
- Produce and oversee high-quality content (copy, press materials, web, social, email and collateral) while coordinating agencies, suppliers and internal stakeholders to meet deadlines and budgets.
- Monitor performance using analytics and insight, report on outcomes and continuously optimise campaigns and messaging to improve engagement and reach.
- Other
- Lead on YSF public affairs and policy work in partnership with the CEO.
- Strategic comms planning with the Active Partnership National Organisation and other leading Active Partnerships ensuring consistency of messaging across England.
- Support the marketing of events across Yorkshire.
- Work flexibly to respond to changing organisational requirements and carry out any other duties which may arise from time to time.
- Follow policies and procedures in relation to other matters, e. g. Health and safety, safeguarding, GDPR, financial procedures, etc.
- #J-18808-Ljbffr
Head Of Commuications And Marketing in Ledston employer: Yorkshire Sport Foundation
The Yorkshire Sport Foundation is an exceptional employer, offering a dynamic work environment in Morley, Leeds, where innovation and community impact are at the forefront of our mission. We prioritise employee growth through continuous learning opportunities and foster a collaborative culture that values diverse perspectives, ensuring that every team member can contribute to meaningful change in physical activity and health equity. With competitive salaries and a commitment to work-life balance, we empower our staff to thrive both personally and professionally while making a significant difference in the communities we serve.
Contact Details:
Yorkshire Sport Foundation Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Commuications And Marketing in Ledston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yorkshire Sport Foundation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yorkshire Sport Foundation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yorkshire Sport Foundation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yorkshire Sport Foundation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Commuications And Marketing in Ledston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yorkshire Sport Foundation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yorkshire Sport Foundation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yorkshire Sport Foundation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yorkshire Sport Foundation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yorkshire Sport Foundation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yorkshire Sport Foundation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
