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- Tasks: Lead and develop marketing strategies across retail, catering, and play sectors.
- Company: Join a growing group of garden centres with a friendly and positive culture.
- Benefits: Enjoy flexible hours, bonuses, discounts, and career development opportunities.
- Why this job: Shape the marketing function and influence well-loved brands in a dynamic environment.
- Qualifications: Proven experience in senior marketing roles and strong people management skills.
- Other info: Be part of a team that values well-being and community support.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Tong Garden Centre (with travel to our other sites)
Working Hours: Full time; Monday – Friday
Reporting to: Managing Director
We are looking for an experienced and strategic Group Marketing Manager to lead and develop our Marketing function across the business. This is a Group leadership role with responsibility for setting and delivering a cohesive marketing strategy that supports growth across our key business areas: Retail, Catering and Play. You will lead, coach and develop the marketing team, ensuring activity is well planned, aligned and performance-driven, while maintaining strong brand consistency across all channels.
Key Responsibilities:
- Marketing Leadership & Strategy
- Lead the Marketing function to develop and deliver the overall marketing strategy and annual plan
- Support and develop the team to deliver effective marketing activity across each business area
- Ensure we have a deep understanding of our customer by business area so that we can be highly efficient with our effort and marketing investment
- Coordinate and plan activity across the team where necessary, including Green Card and social media channels
- Team Development
- Coach, support and develop all members of the marketing team
- Create a collaborative, high-performance culture with clear objectives and accountability
- Budget & Performance Management
- Develop, implement and monitor a clear set of KPIs for each business area (Food, Catering, Play)
- Manage and allocate the marketing budget across the team
- Report regularly on spend and performance to the Finance Director
- Brand & Channel Ownership
- Overall ownership and development of the Green Card brand
- Overall ownership and development of the YGC brand
- Manage the presentation of the YGC corporate brand across social channels
- Work with People & Culture to ensure consistent and engaging presentation of the YGC brand to our team
- Content & External Relationships
- Manage content for the YGC magazine
- Work closely with our buying group Marketing teams to learn from and share best practice
- Select, manage and develop relationships with relevant external agencies
About You
You will be a confident marketing leader with a strong track record of delivering results through people, planning and performance management. You’ll be commercially minded, organised and comfortable working across multiple brands and business areas. You will ideally have:
- Proven experience in a senior marketing leadership role
- Strong people management and coaching skills
- Experience managing marketing budgets and reporting on ROI
- Excellent brand management and stakeholder engagement skills
- The ability to balance strategic thinking with hands‑on delivery
Why Join Us?
Over the last 10 years, Yorkshire Garden Centres have grown from a single site to a group which now runs 7 centres with 630 staff and a turnover of £38m. Our business has plans to keep growing through further acquisitions and the development of our current estate which presents several opportunities. This role offers a fantastic opportunity to shape and lead the marketing function across a diverse and growing business, with real influence at a senior level and the chance to develop strong, well‑loved brands.
What perks are also instore for you…
- A GREAT Place to Work: Friendly, fun, and down‑to‑earth – we cultivate a positive team spirit every day.
- Work‑Life Balance: All roles operate within daytime hours – so your evenings stay yours.
- Bonus Opportunity: A Bonus Scheme recognising and rewarding our great business outcomes.
- Up to 33% Staff Discount: Treat yourself to garden and home favourites.
- Free On‑Site Parking: Arrive stress‑free with plenty of parking.
- GREAT Values & Recognition: We live our values and celebrate yours with monthly awards and shout‑outs.
- Monthly Team Engagement Events: From information sharing to free food – we love bringing the team together.
- Enhanced Holiday Allowance: More time off that grows with your length of service, plus the chance to buy additional holiday hours.
- Grow Your Career: We support your development with company‑sponsored training to help you flourish in your role.
- Well‑being Support to Help You Thrive: Employee Assistance Programme including 24/7 GP access, funeral concierge, and mental health support – we’re here when you need us.
- 5% Pension Contributions: Helping you plant the seeds for a secure future.
- Supporting Causes That Matter to Our Team: Through our Kindness Pot, we donate to charities and local causes close to our team’s hearts – planting seeds of kindness in the community.
Take a look at our People and Culture page to learn more about what makes us tick!
Group Marketing Manager in Bradford employer: Yorkshire Garden Centres
Contact Detail:
Yorkshire Garden Centres Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Manager in Bradford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your answers to show how your experience aligns with their goals – it’ll make you stand out!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Group Marketing Manager in Bradford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Group Marketing Manager role. Highlight your relevant experience in marketing leadership, team development, and budget management to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven results in previous roles, especially in areas like brand management and performance metrics.
Be Authentic: Let your personality shine through in your application. We value a friendly and down-to-earth approach, so don’t hesitate to express your passion for marketing and how you align with our company culture.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Yorkshire Garden Centres
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategies and campaigns. Understand their brand positioning across retail, catering, and play. This will help you discuss how your experience aligns with their goals and how you can contribute to their growth.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership and coaching abilities. Discuss how you've developed teams in the past and created a high-performance culture. Be ready to explain how you would approach team development in this new role.
✨Be Budget Savvy
Brush up on your budget management skills. Be prepared to discuss how you've successfully managed marketing budgets in previous roles, including how you tracked ROI and adjusted strategies based on performance metrics. This will show your financial acumen and strategic thinking.
✨Engage with Their Brand
Familiarise yourself with the Green Card and YGC brands. Think about how you would enhance their presence across social channels and other platforms. Bring fresh ideas to the table during the interview to demonstrate your passion for brand management and innovation.
