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- Tasks: Lead our CRM strategy using HubSpot to engage and retain customers.
- Company: Join Yorkshire Dental Suite, a leading innovative dental brand in the UK.
- Benefits: Enjoy a creative work environment with career growth opportunities and a competitive salary.
- Why this job: Make a real impact on customer loyalty while working in a supportive team.
- Qualifications: Experience in CRM or Email Marketing, ideally in a B2C setting, with strong copywriting skills.
- Other info: This is a full-time, office-based role in Leeds.
The predicted salary is between 39000 - 65000 £ per year.
We are hiring a CRM Manager. If you would like to know more about this opportunity, please read the following job information.
Location: Leeds LS12 | Full-Time | Office-Based
Salary: £45-£55k DOE
Are you a CRM pro with a knack for storytelling, automation, and turning clicks into loyal customers? Yorkshire Dental Suite, one of the UK’s most innovative dental brands, is looking for a full-time, office-based CRM Manager to join us at our Leeds HQ. We are growing fast and need a strategic thinker with hands-on HubSpot experience who can lead our CRM efforts, engage our audience, and help turn first-time patients into lifelong brand advocates.
What You’ll Be Doing:
- Own our end-to-end CRM strategy using HubSpot - email marketing, segmentation, automation, and lifecycle journeys.
- Write engaging, on-brand emails that educate, convert, and delight.
- Build smart, data-driven workflows that guide customers from first enquiry to long-term retention.
- Partner with our marketing, sales, and design teams to keep CRM activity aligned with campaigns.
- Report on CRM performance (opens, CTR, conversions, retention) and optimise for real results.
- Manage list hygiene, segmentation, and testing to ensure timely, relevant communications.
- Stay on top of CRM best practices and compliance (GDPR included).
- Add value to campaign ideation and bring the voice of the patient into everything we do.
What You’ll Bring:
- Experience in a CRM or Email Marketing Manager role - ideally in a B2C or high-growth environment.
- HubSpot expertise - confident building automations, segmenting lists, and digging into dashboards.
- Strong copywriting skills - you know how to write copy that gets clicks and builds trust.
- A head for strategy and a love of data - comfortable using metrics to make smart decisions.
- Brilliant organisation and time management - you can juggle multiple projects and keep your cool.
- A collaborative attitude and a passion for customer experience.
- Marketing or communications background.
What You’ll Get:
- A leading role in one of our most powerful marketing channels.
- The opportunity to help shape the future of CRM at Yorkshire Dental Suite.
- A creative, supportive, and fast-paced working environment.
- Career growth opportunities - including building out a CRM team.
If you are ready to take ownership of a high-impact channel and bring world-class CRM strategy to one of the UK’s most exciting dental brands, we want to hear from you.
Customer Relationship Management Manager employer: Yorkshire Dental Suite
Contact Detail:
Yorkshire Dental Suite Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Familiarise yourself with HubSpot's features and functionalities. Since the role specifically requires hands-on experience with HubSpot, showcasing your knowledge of its automation tools and reporting capabilities during any discussions will set you apart.
✨Tip Number 2
Prepare to discuss your previous CRM strategies and their outcomes. Be ready to share specific examples of how you've successfully engaged customers and improved retention rates, as this will demonstrate your strategic thinking and data-driven approach.
✨Tip Number 3
Network with professionals in the dental or healthcare marketing space. Engaging with others in similar roles can provide insights into industry-specific challenges and trends, which you can reference in your conversations with us.
✨Tip Number 4
Stay updated on the latest CRM best practices and compliance regulations, especially GDPR. Being knowledgeable about these topics will not only enhance your credibility but also show that you are proactive and committed to ethical marketing.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing, particularly with HubSpot. Use specific examples that demonstrate your ability to engage customers and drive conversions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your storytelling skills. Explain why you are passionate about CRM and how your background aligns with the role at Yorkshire Dental Suite. Mention any specific achievements in previous roles that relate to the job description.
Showcase Your Copywriting Skills: Since strong copywriting is essential for this role, consider including a brief writing sample or a link to your portfolio. This will give them a taste of your ability to create engaging content that converts.
Highlight Data-Driven Decision Making: In your application, emphasise your experience with data analysis and how you've used metrics to inform your CRM strategies. Provide examples of how your data-driven approach has led to successful outcomes in past roles.
How to prepare for a job interview at Yorkshire Dental Suite
✨Showcase Your HubSpot Expertise
Make sure to highlight your hands-on experience with HubSpot during the interview. Be prepared to discuss specific automations you've built, how you've segmented lists, and any insights you've gained from analysing dashboards.
✨Demonstrate Your Copywriting Skills
Since strong copywriting is crucial for this role, bring examples of your previous work. Discuss how your writing has successfully engaged customers and led to conversions, showcasing your ability to craft compelling messages.
✨Prepare Data-Driven Insights
Be ready to talk about how you've used data to inform your CRM strategies in the past. Discuss specific metrics you've tracked, such as open rates and conversion rates, and how you've optimised campaigns based on these insights.
✨Emphasise Collaboration
This role requires working closely with marketing, sales, and design teams. Share examples of how you've successfully collaborated with other departments in previous roles, highlighting your teamwork and communication skills.
