At a Glance
- Tasks: Lead marketing strategy, drive digital-first campaigns, and enhance fan engagement.
- Company: Yorkshire County Cricket Club, a historic and iconic cricket club.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to revitalising a legendary club.
- Why this job: Be part of a transformative era in cricket and make a real impact on fan engagement.
- Qualifications: Strong leadership skills, commercial acumen, and experience in digital marketing.
The predicted salary is between 60000 - 80000 € per year.
About Yorkshire CCC
For more than 160 years, Yorkshire County Cricket Club has shaped the game and hosted some of cricket’s most iconic moments. As one of the most successful and recognisable clubs in world cricket, Yorkshire holds a unique place in the sport’s history. Through Chasing Glory: 2026–2036, Yorkshire is entering an exciting new era – a long‑term strategy focused on returning the Club to the top of the game, strengthening our connection with communities across the county, reenergising Headingley, and building a Club that can thrive for generations to come.
Department Overview
The Marketing function is a key driver of Yorkshire’s commercial growth, accelerating audience growth, brand strength, fan engagement and revenue across all major income streams. Working across the Club and group subsidiaries, the team delivers high‑impact campaigns, strengthens fan and customer journeys, and drives both immediate performance and long‑term growth.
Role Overview
The Head of Marketing will lead Yorkshire’s marketing strategy and delivery, driving a more digital‑first, data‑led and commercially focused approach across the Club. The role will oversee planning, campaigns, brand, audience growth, and performance marketing, ensuring activity supports wider commercial and strategic objectives across ticketing, hospitality, memberships, and partnerships. It will play a key role in growing revenue, improving conversion, and strengthening fan engagement. The successful candidate will combine strategic leadership with strong commercial instinct and operational discipline. They will build a high‑performing function, improve planning and accountability, and work closely with senior stakeholders to unlock the Club’s audience and revenue potential.
Why This Role Matters
This role will be central to Yorkshire’s commercial transformation. The Head of Marketing will help modernise how the Club engages audiences, drives revenue, and builds long‑term relevance. By embedding a more digital‑first, insight‑led and commercially accountable approach, this role will strengthen Yorkshire’s ability to grow its fanbase, improve conversion across key revenue streams, enhance partner value and support the delivery of the Club’s wider ten‑year strategy.
Please note that this vacancy may close earlier than the advertised closing date if a sufficient number of applications are received. We therefore encourage interested candidates to apply as soon as possible.
Key Responsibilities
- Brand
Head of Marketing employer: Yorkshire County Cricket Club
Yorkshire County Cricket Club is an exceptional employer, offering a dynamic work environment that champions innovation and community engagement. With a strong focus on employee growth and development, the Club provides unique opportunities to shape marketing strategies in a historic setting, all while being part of a passionate team dedicated to revitalising cricket in the region. The collaborative culture fosters creativity and accountability, making it an ideal place for those looking to make a meaningful impact in the world of sports marketing.
Contact Detail:
Yorkshire County Cricket Club Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the cricket and marketing industries, especially those connected to Yorkshire CCC. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Use data to back up your successes and demonstrate how you can drive revenue and engagement. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to Yorkshire CCC or similar organisations and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Make sure to tailor your application to highlight how your experience aligns with our goals at Yorkshire CCC, especially in driving audience growth and fan engagement.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Cricket:When writing your application, let your love for cricket shine through! We want to see how your enthusiasm aligns with Yorkshire CCC's rich history and future ambitions. Share any personal experiences or connections you have with the sport.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific requirements of the Head of Marketing role. Highlight your relevant experience in digital marketing, audience engagement, and commercial growth. We’re looking for someone who can hit the ground running!
Be Data-Driven:Since this role is all about a data-led approach, don’t forget to include examples of how you've used data to drive marketing strategies in the past. We want to see your analytical skills in action and how they can benefit Yorkshire CCC.
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way to ensure your application gets into the right hands quickly. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Yorkshire County Cricket Club
✨Know Your Cricket
Make sure you brush up on your knowledge of Yorkshire CCC and its history. Understanding the club's legacy and its current goals will show your passion for the role and help you connect with the interviewers.
✨Showcase Your Digital Savvy
Since the role focuses on a digital-first approach, be prepared to discuss your experience with digital marketing strategies. Bring examples of successful campaigns you've led that demonstrate your ability to drive audience growth and engagement.
✨Prepare for Strategic Discussions
Think about how you would approach the marketing strategy for Yorkshire CCC. Be ready to share your ideas on improving fan engagement and revenue streams, as well as how you would measure success in these areas.
✨Engage with Stakeholders
Highlight your experience working with senior stakeholders. Discuss how you’ve built relationships and collaborated with different departments to achieve common goals, as this will be crucial for the Head of Marketing role.
