At a Glance
- Tasks: Lead personalised marketing strategies and enhance customer engagement for Yorkshire County Cricket Club.
- Company: Join the iconic Yorkshire County Cricket Club, a leader in the sport's history.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and long-term success.
- Why this job: Be part of an exciting era, shaping the future of cricket and community connections.
- Qualifications: Experience in CRM and marketing, with a passion for sports and audience engagement.
The predicted salary is between 40000 - 50000 £ per year.
For more than 160 years, Yorkshire County Cricket Club has shaped the game and hosted some of cricket’s most iconic moments. As one of the most successful and recognisable clubs in world cricket, Yorkshire holds a unique place in the sport’s history. Through Chasing Glory: 2026–2036, Yorkshire is entering an exciting new era — a long-term strategy focused on returning the Club to the top of the game, strengthening our connection with communities across the county, reenergising Headingley, and building a Club that can thrive for generations to come.
The Marketing function sits at the heart of Yorkshire’s commercial growth strategy, driving audience engagement and revenue across cricket and non-cricket activity. Through integrated campaigns, targeted CRM, digital engagement, and performance marketing, the team converts brand attention into measurable outcomes. The CRM function maximises acquisition, retention, and long-term customer value, creating seamless journeys from initial discovery through to purchase and loyalty.
CRM & Personalised Marketing Manager employer: Yorkshire County Cricket Club
Yorkshire County Cricket Club is an exceptional employer, offering a vibrant work culture that celebrates the rich heritage of cricket while embracing innovation and community engagement. Employees benefit from opportunities for professional growth within a dynamic team dedicated to driving commercial success and enhancing fan experiences, all set against the backdrop of the iconic Headingley stadium. Join us in shaping the future of cricket and making a lasting impact in our communities.
Contact Details:
Yorkshire County Cricket Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Personalised Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the cricket and marketing industries, especially those connected to Yorkshire County Cricket Club. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for cricket! When you get the chance to chat with potential employers, let your enthusiasm for the game shine through. It’s not just about skills; it’s about being part of the cricket community.
✨Tip Number 3
Prepare for interviews by researching the club's recent campaigns and initiatives. Bring fresh ideas to the table that align with their vision for the future. We want to see how you can contribute to their exciting new era!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace CRM & Personalised Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM & Personalised Marketing Manager role. Highlight relevant experience and skills that align with the job description, especially in audience engagement and performance marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about cricket and how your background can help Yorkshire County Cricket Club achieve its goals. Be genuine and let your personality come through.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven engagement or improved customer journeys in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Yorkshire County Cricket Club
✨Know Your Cricket
Make sure you brush up on your cricket knowledge, especially about Yorkshire County Cricket Club. Familiarise yourself with their history, recent performances, and community initiatives. This will show your genuine interest in the club and help you connect your marketing strategies to their unique identity.
✨Showcase Your CRM Skills
Prepare specific examples of how you've successfully implemented CRM strategies in previous roles. Be ready to discuss tools you've used, campaigns you've led, and the measurable outcomes you've achieved. This will demonstrate your expertise and how you can contribute to Yorkshire's goals.
✨Engagement is Key
Think about how you would enhance audience engagement for the club. Prepare ideas for integrated campaigns that could drive both cricket and non-cricket activities. Presenting innovative concepts will highlight your creativity and strategic thinking.
✨Ask Insightful Questions
Prepare thoughtful questions about the club's future plans and how the marketing team fits into that vision. This not only shows your enthusiasm but also helps you gauge if the role aligns with your career aspirations. It’s a two-way street, after all!
