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- Tasks: Lead innovative marketing campaigns for Accord Mortgages, engaging brokers through various digital channels.
- Company: Join Yorkshire Building Society, a member-focused organisation that values people over profits.
- Benefits: Enjoy flexible working hours, 25 days holiday, and a bonus scheme up to 10%.
- Why this job: Make a real impact in a dynamic environment while developing your skills and career.
- Qualifications: Experience in mortgage marketing and strong communication skills are essential.
- Other info: Inclusive culture where you can be yourself and thrive.
The predicted salary is between 43200 - 72000 £ per year.
Senior Campaign Manager (12 Month FTC)
Yorkshire Building Society Leeds, United Kingdom
Yorkshire Building Society Leeds, United Kingdom
Senior Campaign Manager – Accord Mortgages (12-Month FTC)
We\’re excited to offer a fantastic opportunity for a Senior Campaign Manager to join our Marketing & Digital Channels team, focusing on Accord Mortgages -our intermediary-only mortgage brand. In this role, you\’ll craft compelling, insight-led communications that resonate with brokers and intermediaries, driving engagement and supporting business growth.
This is your chance to influence outcomes, champion our values, and make a real impact in a dynamic, broker-first environment.
About the Role
As a Senior Campaign Manager for Accord Mortgages, your key accountabilities will include:
- Developing and delivering broker communications across Email, CRM, Social and digital channels, ensuring alignment with brand tone and regulatory standards.
- Creating innovative and effective campaigns that support broker education, product awareness, and conversion, while enhancing the overall intermediary experience.
- Collaborating across teams to ensure campaign activity aligns with the broader Accord marketing strategy and leverages efficiencies across media and channels.
- Using broker insights and market data to continuously improve campaign effectiveness and identify new opportunities for engagement.
- Engaging and influencing stakeholders across Marketing, Product, and Sales to ensure campaigns deliver strong customer and business outcomes.
- Ensuring compliance with Financial Promotions Policy and FCA regulations in all communications.
About You
You\’ll bring creativity, strategic thinking, and a broker-centric mindset to the table. With a sharp eye on compliance and a passion for innovation, you\’ll help steer Accord\’s marketing efforts to support our intermediary partners and business goals. You\’ll also have:
- Experience in mortgage or financial services marketing (intermediary experience is a plus).
- Proven ability to use CRM and email platforms to deliver data-led campaigns.
- Familiarity with Adobe Analytics or similar platforms to measure and optimize campaign performance.
- Strong ability to translate data into actionable marketing strategies .
- Confidence to take direction from senior leaders and deliver broker-facing communications that meet strategic objectives.
- Excellent communication and influencing skills , with the ability to build collaborative relationships across teams and with external partners.
About us
At YBS we don\’t have shareholders, we have members. We care about people and that includes you. So here, you\’ll be respected for who you are, you\’ll be able to bring your whole self to work, and you\’ll have everything you need to build a long and rewarding career.
Flexibility. We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it\’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you.
Development. We want you to feel challenged here. Whatever your ambitions, we\’re committed to helping you develop your skills and move ahead in your career journey. From day one, we\’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.
Inclusivity. We\’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you\’ll go the extra mile to help our members, you\’ll fit right in and feel you belong here.
About our Benefits
We offer lots of fantastic rewards that you can make the most of in and out of work, including:
- Holiday. You\’ll get 25 days plus Bank Holidays, as well as the option to buy up to a further 5 days.
- Bonus. We work together to reach for better at YBS, so when we reach our goals we\’re all rewarded, with up to a 10% annual bonus.
- Pension. We know how important it is to save towards the future, that\’s why we\’ll contribute up 11% into your YBS pension.
- Healthcare. Health and wellbeing are an important part of life at YBS, when you join us you\’ll have access to a range of health benefits to suit your life including private medical insurance, dental and healthcare plans.
- My Benefits. When you join YBS you\’ll have access to our self-service benefits portal, where you can access a range of retail, hospitality and health discounts,
Ready to apply?
If you\’re excited about this role and want to be part of the YBS team, click apply now to send us your application.
Want more information?
If you have any questions about this role, please contact Olivia Lambert ( )
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Senior Campaign Manager (12 Month FTC) | Leeds, UK employer: Yorkshire Building Society
Contact Detail:
Yorkshire Building Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Manager (12 Month FTC) | Leeds, UK
✨Tip Number 1
Familiarise yourself with the latest trends in mortgage marketing and broker communications. Understanding what resonates with brokers will help you craft compelling campaigns that align with the expectations of the role.
✨Tip Number 2
Network with professionals in the financial services sector, especially those with experience in intermediary marketing. Building relationships can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your ability to use data analytics tools like Adobe Analytics in conversations or interviews. Being able to discuss how you've used data to drive campaign success will demonstrate your fit for the role.
✨Tip Number 4
Prepare examples of past campaigns you've managed, particularly those that involved collaboration across teams. Highlighting your teamwork skills will resonate well with the collaborative nature of the role at YBS.
We think you need these skills to ace Senior Campaign Manager (12 Month FTC) | Leeds, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mortgage or financial services marketing. Emphasise your ability to create data-led campaigns and your familiarity with CRM and email platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and how your skills align with the job description. Mention specific examples of past campaigns you've managed and how they drove engagement.
Showcase Your Creativity: Since the role requires innovative campaign development, include examples of creative strategies you've implemented in previous roles. This could be through case studies or metrics that demonstrate your impact.
Highlight Compliance Knowledge: Given the importance of compliance in this role, make sure to mention any experience you have with Financial Promotions Policy and FCA regulations. This will show that you understand the regulatory landscape.
How to prepare for a job interview at Yorkshire Building Society
✨Showcase Your Campaign Experience
Be prepared to discuss your previous campaign management experiences, especially in the mortgage or financial services sector. Highlight specific campaigns you've led, the strategies you employed, and the results achieved to demonstrate your capability.
✨Understand the Broker Perspective
Since this role focuses on broker communications, make sure you understand the needs and challenges faced by brokers. Research current trends in the mortgage market and be ready to discuss how your insights can enhance broker engagement.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with CRM and email platforms, as well as analytics tools like Adobe Analytics. Be ready to explain how you've used data to inform your marketing strategies and improve campaign performance in past roles.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with cross-functional teams in the past, and how you can leverage those skills to align campaign activities with broader marketing strategies.
