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For Companies At a Glance
- Tasks: Lead creative campaigns that engage customers and drive results in a dynamic marketing team.
- Company: Join YBS, a member-focused financial services company that values inclusivity and personal growth.
- Benefits: Enjoy flexible working hours, 25 days holiday, bonuses, and comprehensive health benefits.
- Why this job: Make a real impact while developing your skills in a supportive, innovative environment.
- Qualifications: Experience with CRM platforms is essential; creativity and strong communication skills are a must.
- Other info: This is a 12-month fixed-term contract role with opportunities for career development.
The predicted salary is between 28800 - 43200 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
We are excited to offer a fantastic opportunity for a Campaign Manager to join our Marketing & Digital Channels team. As a key player in our marketing team, you\’ll craft compelling customer communications that are not only on-brand but also drive meaningful engagement and business results.
This is your chance to influence outcomes, champion our values, and make a real impact in a dynamic, customer-first environment.
About the role
As a Campaign Manager at YBS you will have the following key accountabilities:
- Develop and deliver customer communications within a specified field of responsibility, ensuring that work is rigorously managed in line with relevant policies and procedures
- Think creatively to ensure that communication outputs are on-brand, effective and supportive of delivering a remarkable customer and colleague experience
- Ensure that work produced aligns to the wider Marketing plan and that any efficiencies in working across teams, media or channels are taken
- Actively use market, consumer and colleague insight to continually improve the effectiveness of marketing activities, innovating around new opportunities and ideas
- Engage stakeholders effectively at all levels, using influencing skills to ensure good customer and business outcomes
- Comply with Group Financial Promotions Policy and Procedures
Please note that this is a 12 month fixed term contract role.
About you
You\’ll bring creativity and insight to the table, using data and collaboration to shape strategies that enhance both customer and colleague experiences. With a sharp eye on compliance and a passion for innovation, you\’ll help steer marketing efforts that align with our broader strategic goals. Alongside this you will have:
- Experience of working in the Financial Services industry is useful, but not essential
- Experience using large scale CRM & Email Platforms to create data led campaigns is essential
- Familiarity with Adobe Analytics and related analytical platforms would be ideal
- Ability to use data to inform marketing strategy and plans that align to corporate goals
- Take direction from senior leaders to help deliver customer facing communications that deliver against required goals (Education, Conversion etc)
- Ability motivate others to support delivery of activity
- Excellent communication, engagement and influencing skills
- Ability to effectively represent YBS through building collaborative relationships
About us
At YBS we don\’t have shareholders, we have members. We care about people and that includes you. So here, you\’ll be respected for who you are, you\’ll be able to bring your whole self to work, and you\’ll have everything you need to build a long and rewarding career.
Flexibility. We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it\’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you. We\’re happy to talk flexible working and you can reach out to us anytime during the recruitment process to discuss this.
Development. We want you to feel challenged here. Whatever your ambitions, we\’re committed to helping you develop your skills and move ahead in your career journey. From day one, we\’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.
Inclusivity. We\’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you\’ll go the extra mile to help our members, you\’ll fit right in and feel you belong here.
About our Benefits
We offer lots of fantastic rewards that you can make the most of in and out of work, including:
- Holiday. You\’ll get 25 days plus Bank Holidays, as well as the option to buy up to a further 5 days.
- Bonus. At YBS we work collaboratively and share in our success together, so when we reach our goals were all rewarded with an on target bonus of 7% of eligible pay (with the opportunity to earn up to a maximum 15%).
- Pension. We know how important it is to save towards the future, that\’s why we\’ll contribute up 11% into your YBS pension.
- Healthcare. Health and wellbeing are an important part of life at YBS, when you join us you\’ll have access to a range of health benefits to suit your life including private medical insurance, dental and healthcare plans.
- My Benefits. When you join YBS you\’ll have access to our self-service benefits portal, where you can access a range of retail, hospitality and health discounts.
Ready to apply?
If you\’re excited about this role and want to be part of the YBS team, apply now to send us your application.
Want more information?
If you have any questions about this role, please contact Careers@ybs.co.uk
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Campaign Manager- 12 Month FTC employer: Yorkshire Building Society
Contact Detail:
Yorkshire Building Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager- 12 Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in customer communications and marketing strategies, especially within the financial services sector. This knowledge will help you demonstrate your understanding of the industry during interviews.
✨Tip Number 2
Network with professionals in the marketing and financial services fields. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at YBS.
✨Tip Number 3
Showcase your experience with CRM and email platforms by preparing examples of successful campaigns you've managed. Be ready to discuss how you used data to inform your strategies and improve engagement.
✨Tip Number 4
Prepare to discuss how you would engage stakeholders effectively. Think of specific examples where you've influenced outcomes in previous roles, as this will highlight your communication and collaboration skills.
We think you need these skills to ace Campaign Manager- 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaign management and marketing, especially any work with CRM and email platforms. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and how your creativity can contribute to YBS's marketing goals. Mention specific examples of past campaigns you've managed and the results achieved.
Showcase Your Analytical Skills: Since the role requires using data to inform marketing strategies, include examples of how you've used analytics tools like Adobe Analytics in previous roles. Highlight any data-driven decisions that led to successful outcomes.
Demonstrate Stakeholder Engagement: Provide examples of how you've effectively engaged and influenced stakeholders in past roles. This could include collaboration with teams or presenting ideas to senior leaders, showcasing your communication skills.
How to prepare for a job interview at Yorkshire Building Society
✨Showcase Your Creativity
As a Campaign Manager, creativity is key. Prepare examples of past campaigns where you used innovative ideas to engage customers. Be ready to discuss how you think outside the box while still aligning with brand values.
✨Demonstrate Data-Driven Decision Making
Since the role requires using data to inform marketing strategies, come prepared with specific instances where you've successfully leveraged data analytics tools, like Adobe Analytics, to drive campaign results.
✨Engage Stakeholders Effectively
The ability to influence and engage stakeholders is crucial. Think of examples where you've successfully collaborated with different teams or departments to achieve a common goal, and be ready to share these stories.
✨Understand Compliance and Policies
Familiarise yourself with the Group Financial Promotions Policy and Procedures. During the interview, express your understanding of compliance in marketing and how it impacts campaign delivery.