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- Tasks: As a Marketing Analyst, you'll drive customer communications and analyse data to enhance strategies.
- Company: Join YBS, a member-focused organisation that values people over profits.
- Benefits: Enjoy flexible working, 25 days holiday, bonuses, and health benefits.
- Why this job: Make a real impact with your data skills in a supportive and inclusive environment.
- Qualifications: Experience in data-driven communications and proficiency in SQL and SAS are essential.
- Other info: This is a hybrid role based in Leeds, perfect for balancing work and studies.
The predicted salary is between 28800 - 43200 £ per year.
If you want to see genuine outcomes from the work you do, you’ll find that here. Your analytical and data expertise are integral to shaping our customer communications and journeys. If using customer data and insights to drive value is your passion, this could be the role for you.
We have an exciting opportunity for a Marketing Analyst on a 12-month fixed-term contract.
This is a hybrid role, combining remote working with on-site collaboration at our central Leeds office.
About the role
As a Marketing Analyst, you will be responsible for advancing strategic initiatives that enhance our customer communications.
Working within a team of four, you will have the opportunity to lead the development of these initiatives. Your responsibilities will include supporting the transition and delivery of statutory communications to ensure compliance and efficiency. As a subject matter expert (SME), you will provide guidance on methodology and communication data requirements to support our diverse, multi-channel communication activities.
You will collaborate closely with the wider Marketing Team and the Customer Communications Team to help YBS achieve its objectives.
By understanding the needs of the business and our members, you will help shape and deliver effective customer communications and analysis
About you
You’ll have strong experience in delivering data-driven communications across multiple channels (including Direct Mail, Email, and SMS), ideally within a CRM multi-channel/multi-brand environment.
You’ll also need a solid understanding of data, with experience in manipulating and analysing large datasets using SQL and SAS.
In addition, you’ll be an excellent communicator with strong attention to detail. You’ll be managing multiple projects simultaneously, so you should be comfortable working in a fast-paced environment and able to build strong working relationships with stakeholders.
About us
At YBS we don’t have shareholders, we have members. We care about people and that includes you. So here, you’ll be respected for who you are, you’ll be able to bring your whole self to work, and you’ll have everything you need to build a long and rewarding career.
Flexibility. We offer a range of flexible working options without unsocial hours, which can help you find a healthy work-life balance. Whether it’s finishing early for an appointment or fitting your studies and hobbies in around your working hours, we can help make it work for you. We’re happy to talk flexible working and you can reach out to us anytime during the recruitment process to discuss this.
Development. We want you to feel challenged here. Whatever your ambitions, we’re committed to helping you develop your skills and move ahead in your career journey. From day one, we’ll set you up for success with a brilliant induction and full training plan, all designed to get you up to speed quickly.
Inclusivity. We’re passionate about creating an inclusive environment where everyone is welcome and able to be themselves. If you’ll go the extra mile to help our members, you’ll fit right in and feel you belong here.
About our Benefits
We offer lots of fantastic rewards that you can make the most of in and out of work, including:
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Holiday. You’ll get 25 days plus Bank Holidays, as well as the option to buy up to a further 5 days.
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Bonus. At YBS we work collaboratively and share in our success together, so when we reach our goals were all rewarded with an on target bonus of 7% of eligible pay (with the opportunity to earn up to a maximum 15%).
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Pension. We know how important it is to save towards the future, that’s why we’ll contribute up 11% into your YBS pension.
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Healthcare. Health and wellbeing are an important part of life at YBS, when you join us you’ll have access to a range of health benefits to suit your life including private medical insurance, dental and healthcare plans.
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My Benefits. When you join YBS you’ll have access to our self-service benefits portal, where you can access a range of retail, hospitality and health discounts.
Ready to apply?
If you’re excited about this role and want to be part of the YBS team, apply now to send us your application.
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Marketing Analyst (12 month contract) employer: Yorkshire Building Society Group
Contact Detail:
Yorkshire Building Society Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst (12 month contract)
✨Tip Number 1
Familiarise yourself with the latest trends in data-driven marketing. Understanding how to leverage customer insights effectively will not only help you in interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with current or former employees of YBS on platforms like LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Brush up on your SQL and SAS skills before the interview. Being able to discuss specific examples of how you've used these tools to analyse large datasets will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your experience with multi-channel communications. Be ready to share specific projects where you successfully managed communications across different platforms, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Marketing Analyst (12 month contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with data-driven communications and your proficiency in SQL and SAS. Use specific examples that demonstrate your analytical skills and ability to manage multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for using customer data to drive value. Mention how your previous experiences align with the responsibilities of the Marketing Analyst role and how you can contribute to the team.
Showcase Your Communication Skills: Since strong communication is key for this role, provide examples in your application that illustrate your ability to convey complex information clearly and effectively, especially in a multi-channel environment.
Highlight Team Collaboration: Emphasise your experience working within teams, particularly in collaborative settings. Discuss how you have successfully partnered with stakeholders to achieve common goals, as this is crucial for the role at YBS.
How to prepare for a job interview at Yorkshire Building Society Group
✨Showcase Your Data Skills
As a Marketing Analyst, your ability to manipulate and analyse large datasets is crucial. Be prepared to discuss your experience with SQL and SAS, and provide specific examples of how you've used data to drive marketing strategies.
✨Demonstrate Communication Expertise
Since the role involves enhancing customer communications, highlight your experience in delivering data-driven communications across various channels. Share examples of successful campaigns you've worked on, focusing on your role in the process.
✨Emphasise Team Collaboration
This position requires close collaboration with different teams. Be ready to discuss how you've successfully worked within a team environment, managed multiple projects, and built strong relationships with stakeholders in previous roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle fast-paced environments. Prepare scenarios where you had to adapt quickly or overcome challenges in your previous roles, particularly related to data analysis and communication.
