At a Glance
- Tasks: Create and manage engaging social media content for multiple brands.
- Company: Join the vibrant team at the Great Yorkshire Showground.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be a storyteller and connect with diverse audiences across Yorkshire.
- Qualifications: Experience in social media management and content creation.
The predicted salary is between 24000 - 24000 £ per year.
Location: Yorkshire Agricultural Society, Great Yorkshire Showground, Harrogate HG2 8NZ
Hours: 35 hours per week
Salary: £24,000
Reports to: Digital Marketing Manager
Are you a creative storyteller with a passion for social media, content creation and connecting with different audiences? We're looking for a Social Media Executive to help bring the Great Yorkshire Showground's brands to life online. This is an exciting opportunity to nurture and grow social media channels across the Great Yorkshire Showground, with a particular focus on Fodder, while also supporting the Great Yorkshire Show, Great Yorkshire Events Centre, Pavilions of Harrogate and Harrogate Caravan Park accounts.
About the role
You'll plan, create, schedule and report on engaging content across a range of social media platforms. Working closely with colleagues across the showground, you'll help develop lively, relevant and creative campaigns that build brand awareness, increase engagement and support our wider marketing activity. You’ll need to be confident adapting tone of voice for a variety of audiences, from corporate clients and consumers to farmers, producers and show visitors.
What you'll be doing
- Creating lively, interesting and engaging social media campaigns across multiple brands and platforms.
- Producing content including copy, photography, video, Reels, Stories, TikToks and simple graphics using tools such as Canva.
- Editing ready‑to‑post short‑form video content using CapCut or a preferred editing tool.
- Scheduling content and supporting the day‑to‑day management of social media channels.
- Tracking audience engagement and responding directly to online conversations where appropriate.
- Liaising with teams across the showground to support a joined‑up and effective online marketing strategy.
- Monitoring, analysing and reporting on social media performance using tools such as Sprout Social and Facebook/Instagram insights.
About you
We’re looking for someone who is creative, organised and confident working across different types of content and audiences. You’ll enjoy working with people, be comfortable handling challenges and bring fresh ideas to help our brands stand out online.
What we’re looking for
- Experience managing social media channels including Facebook, Instagram, LinkedIn, X and TikTok.
- Experience creating, filming and editing content for social media.
- Confidence using social media scheduling, reporting and analytics tools.
- Experience with Sprout Social or a similar social media management platform.
- A demonstrable track record of delivering high‑quality social media campaigns.
- A personable, proactive approach and a natural ability to build relationships across teams.
- Experience creating, filming and editing content and ability to use CapCut or preferred video editing tool.
Why join us?
You'll be part of a busy, creative and varied environment at the heart of the Great Yorkshire Showground, helping to tell stories that reach a wide range of audiences across Yorkshire and beyond. If you’re ready to bring energy, ideas and creativity to a varied social media role, we’d love to hear from you.
Social Media Executive in Harrogate employer: Yorkshire Agricultural Society
Join the Great Yorkshire Showground team as a Social Media Executive and immerse yourself in a vibrant, creative environment where your storytelling skills can shine. With a focus on employee growth and collaboration, you'll have the opportunity to work alongside passionate colleagues while crafting engaging content that resonates with diverse audiences. Enjoy a fulfilling career in a location that celebrates Yorkshire's rich agricultural heritage, all while benefiting from a supportive work culture that values innovation and creativity.
Contact Details:
Yorkshire Agricultural Society Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Harrogate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yorkshire Agricultural Society and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yorkshire Agricultural Society are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yorkshire Agricultural Society on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yorkshire Agricultural Society. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Harrogate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yorkshire Agricultural Society. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yorkshire Agricultural Society:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yorkshire Agricultural Society’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yorkshire Agricultural Society
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yorkshire Agricultural Society will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yorkshire Agricultural Society, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
