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- Tasks: Create and manage engaging digital marketing strategies for exciting events and venues.
- Company: Join a charity-driven organisation supporting farmers through innovative event marketing.
- Benefits: Competitive salary, flexible working hours, and a chance to make a difference.
- Why this job: Be part of a passionate team promoting unique venues while supporting a great cause.
- Qualifications: Experience in digital marketing, content creation, and social media management.
- Other info: Opportunity for growth in a dynamic environment with a focus on creativity.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a passionate and creative digital marketing expert who specialises in events and hospitality to promote our two venues, the Great Yorkshire Events Centre and Pavilions of Harrogate as well as the Harrogate Caravan Park. The commercial businesses are all based on the Great Yorkshire Showground and profits generated go to the Yorkshire Agricultural Society, a registered charity supporting farmers.
The role is site-based 9.00am to 5.00pm, 5 days over 7 to ensure social channels, enews and websites have a constant stream of engaging content, stories and blogs to raise profile and drive footfall. This is a one-year maternity cover post which will start in April 2026.
Our USPs:
- Our profits go to charity Yorkshire Agricultural Society to support farmers
- 250 acres of green space
- Thousands of free car parking spaces
- Award winning and passionate teams dedicated to helping you create the perfect event
- Two versatile events venues that can host a range of events
Objective:
- For 2026, we aim to increase the number of corporate conferences, meetings, roadshows and product launches coming to the Great Yorkshire Events Centre
- For 2026, we aim to increase the number of socials, weddings and corporate bookings for Pavilions of Harrogate.
What we need:
- A digital marketing expert who can reach a mix of potential clients in both B2B and B2C, from the corporate, wedding and events sector.
- A flexible approach, to support other parts of the business if needed - to include Fodder and Great Yorkshire Show, all part of the Yorkshire Agricultural Society family.
Skillset:
- Create a digital marketing strategy along with the sales team to help achieve our objectives
- Identify trends, insights, and opportunities to improve digital performance and innovate across platforms.
- Manage and create content for the social media channels across all platforms- specifically targeting Linked In and organise paid adverts.
- Devise and write regular blogs and enews for B2B and B2C
- Oversee the marketing plan 2026 and ensure deadlines are hit for the planned advertising strategy
- Understand the events and hospitality sector and how best to reach those markets
- Come up with creative ways to reach our target markets and see new business opportunities.
Skills:
- Wordpress
- Sprout Social
- Mailchimp
- SEO
- PPC
- Website & SEO Management
Maintain and optimise websites, ensuring they are up-to-date, user-friendly, and high performing. Provide input into SEO best practices, keyword strategy, and content optimisation to support visibility and search rankings. Collaborate with external SEO specialists or agencies where appropriate, offering guidance to align efforts with marketing goals.
PPC: Collaborate with external PPC specialists or agencies where appropriate, offering guidance to align efforts with marketing goals, as well as reviewing and reporting results.
Email Marketing:
- Plan and implement email campaigns to segmented databases using MailChimp.
Analytics & Reporting:
- Set and monitor KPIs for digital activity.
- Use tools like Google Analytics 4, and social platform insights to measure and report on performance.
- Provide reports and identify actionable insights and areas for improvement.
Personal Skills:
- Excellent verbal and written communication skills.
- Knowledge of the Microsoft Office Software Suite.
- Polite and approachable.
- Focus, thoroughness, and keen attention to detail.
- Good level of written skills and ability to produce reports.
- Has a 'can do/will do' attitude.
- Excellent planning & organisational skills.
- Analysis of own performance and takes steps to improve this.
- Remains focused when faced with competing demands.
- Keeps people informed of progress on key tasks.
- Adapts their communication style to suit their customer/colleagues, responding to their feedback or queries.
- Work to tight deadlines.
- Accepts new ideas and change initiatives.
- Always conducts themselves in a courteous and professional manner.
- Always maintains the strictest levels of confidentiality.
Digital Marketing Manager in Harrogate employer: Yorkshire Agricultural Society
Contact Detail:
Yorkshire Agricultural Society Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Harrogate
✨Tip Number 1
Network like a pro! Attend industry events, workshops, and meet-ups to connect with potential employers and other professionals. Don’t be shy; introduce yourself and share your passion for digital marketing!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in digital marketing. Include case studies, blogs, and any successful campaigns you've run to impress hiring managers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to engage with companies you're interested in. Share relevant content, comment on posts, and connect with key decision-makers to get your name out there.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who align with our mission. Tailor your application to highlight how your skills can help us achieve our goals in the events and hospitality sector.
We think you need these skills to ace Digital Marketing Manager in Harrogate
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing and the events sector shine through. We want to see that you’re not just ticking boxes but genuinely excited about promoting our venues and supporting farmers through the Yorkshire Agricultural Society.
Tailor Your Content: Make sure to customise your application to highlight your experience in both B2B and B2C marketing. We’re looking for someone who understands how to engage different audiences, so share specific examples of your past successes in these areas.
Be Creative: Don’t be afraid to showcase your creativity in your written application. Whether it’s through a unique approach to your cover letter or innovative ideas for digital marketing strategies, we love fresh perspectives that can help us stand out in the events and hospitality sector.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Yorkshire Agricultural Society
✨Know Your Venues
Before the interview, make sure you research the Great Yorkshire Events Centre and Pavilions of Harrogate. Understand their unique selling points and how they fit into the events and hospitality sector. This will show your passion and help you tailor your answers to align with their goals.
✨Showcase Your Digital Skills
Be ready to discuss your experience with digital marketing tools like WordPress, Mailchimp, and analytics platforms. Prepare examples of successful campaigns you've managed, especially in B2B and B2C contexts. Highlight how you’ve used data to drive decisions and improve performance.
✨Creative Content Ideas
Think of some innovative content ideas that could engage potential clients for both venues. Whether it’s blog topics or social media campaigns, having a few creative suggestions up your sleeve will demonstrate your proactive approach and understanding of the target audience.
✨Prepare Questions
Have a list of thoughtful questions ready to ask at the end of the interview. Inquire about their current marketing strategies, challenges they face, or how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
