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- Tasks: Lead marketing strategy and manage a £7m budget for a £100m portfolio.
- Company: Join a dynamic FMCG company with a focus on innovation and growth.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health insurance.
- Why this job: Shape the future of brands and inspire a high-performing team.
- Qualifications: Significant experience in consumer marketing and team leadership required.
- Other info: Collaborative culture with opportunities for personal growth and CSR initiatives.
The predicted salary is between 80000 - 100000 £ per year.
Full responsibility for all marketing activities and budget decisions as well as joint responsibility of leading the country's strategy and activities alongside the rest of the UK leadership team. Leading Team of UK Marketing and Consumer Insights (Headcount of 7). Leads the brands' strategy and market implementation for a £100m portfolio of multiple brands and management of a c. £7m marketing budget.
Develops and implements a clear vision and long-term strategy which contributes to company success. Oversees the development, implementation and effectiveness of media, activation, shopper, PR and e-commerce plans. Manages business performance through relevant analysis and recommendations to drive profitable growth. Ensures portfolio, products, packaging and price are optimised based on market trends and customer needs.
Shapes and sets standards, KPIs, processes and then drives success through compliance and accountability. Stays ahead of consumer trends and competitor activity and uses consumer and shopper insights to identify innovation opportunities on existing products as well as new lines or categories. Influences global team to ensure innovation pipeline is appropriate to UK needs.
Regularly shares knowledge, experience and best practice with international teams to help grow the Yoplait business around the world. Works closely with the Director of Sales and Category to ensure marketing plans align with promotional and customer plans. Plays an active role in business wide leadership initiatives as part of the UK leadership team.
Works closely with cross functional colleagues to shape the organization and role model the right behaviours. Takes the lead on commercial and cultural projects that will create a positive impact on business environment and performance. Inspires, motivates and directly manages a large team to create a high performing team.
Position Criteria
- Significant consumer marketing experience with leading FMCG or other consumer goods companies
- Experience of developing and delivering long term growth strategies
- Strong understanding of the broad spectrum of P&L management, with an ability to analyse and make recommendations
- Proven track record in media management (strategy and planning) as well as comms/activation development
- Consumer-centricity; strong evidence of using insight to develop effective plans and consumer propositions
- Results oriented with a strategic mindset
- Significant people management and team leadership experience; proven to inspire and develop highly effective teams
- Proactive and motivated demeanour
- Entrepreneurial spirit and resistance; ability to work in a fast-paced, dynamic, changing environment
Company's Benefits
- Family-Friendly Policies
- Flexible working schedule 'FlexFriday' (possibility to finish at 3pm and no-meeting Fridays)
- Join our culture Pillar: CSR, personal growth, well-being…there is something for you!
- Collaborative workspace with monthly building events
- Generous matching pension scheme (L&G)
- Company paid Dental Insurance (BUPA)
- Company paid Private Medical Insurance for you and your family (AXA)
- Life Assurance
- 25 days of annual leave + 8 BH Service Scheme (1 additional day off per year from Year 2 until reaching 30 days)
- Buying/ Selling/ Carry over scheme
Marketing Director UK in Uxbridge employer: Yoplait UK
Contact Detail:
Yoplait UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director UK in Uxbridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their brand.
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. Use specific examples that demonstrate your leadership skills and strategic mindset, especially in managing budgets and driving growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Director UK in Uxbridge
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing and consumer insights shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our team at StudySmarter.
Tailor Your Experience: Make sure to highlight your relevant experience in consumer marketing and P&L management. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about making informed decisions, include examples of how you've used data and insights to drive successful marketing strategies. Show us how you’ve turned analysis into action in your previous roles.
Keep It Professional Yet Personal: While we appreciate professionalism, we also value authenticity. Don’t be afraid to inject a bit of your personality into your application. We want to know who you are beyond your CV, so feel free to share your unique perspective!
How to prepare for a job interview at Yoplait UK
✨Know Your Numbers
As a Marketing Director, you'll be expected to manage a significant budget and deliver results. Brush up on your P&L management skills and be ready to discuss how you've used data to drive marketing decisions in the past. Bring specific examples of how your strategies have led to profitable growth.
✨Showcase Your Leadership Style
You'll be leading a team of seven, so it's crucial to demonstrate your people management skills. Prepare to share stories about how you've inspired and developed high-performing teams. Think about your approach to motivating others and how you handle challenges within a team setting.
✨Stay Ahead of Trends
The role requires a strong understanding of consumer trends and competitor activity. Research current market trends in the FMCG sector and be prepared to discuss how you've leveraged insights to identify innovation opportunities. Show that you're proactive and can adapt strategies based on changing market dynamics.
✨Align with Company Culture
This company values collaboration and personal growth, so make sure to highlight your alignment with their culture. Discuss any previous experiences where you've contributed to a positive work environment or led initiatives that fostered teamwork and well-being. Show that you're not just a fit for the role, but for the company as a whole.