At a Glance
- Tasks: Lead the growth strategy for Yoplait across Convenience, Out of Home, and Wholesale channels.
- Company: Join Yoplait, a pioneer in dairy with a rich history and global presence.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health insurance.
- Other info: Collaborative culture with opportunities for personal growth and well-being.
- Why this job: Make a real impact in a dynamic environment while driving innovation in the dairy sector.
- Qualifications: Proven sales leadership in FMCG and strong understanding of UK retail trade required.
The predicted salary is between 70000 - 90000 € per year.
Since 1965, Yoplait, the brand affectionately known as 'the little flower', has been spreading French dairy know-how throughout the world. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. Our brands are present in more than 50 countries and we are the world's second largest player in fresh dairy products. Innovation runs through our DNA. We were the first to launch fruit yoghurts, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube. Our brands such as Petits Filous, Frubes, Wildlife or Yop are iconic and are staples in UK homes.
Position Overview
Lead the development and execution of a high‑growth channel strategy across Convenience, Out of Home, and Wholesale. The role is accountable for delivering profitable revenue growth, expanding distribution, and building strong customer partnerships in these channels.
Key Responsibilities
- Channel Strategy & Growth Roadmap: Define and execute a clear channel strategy for Convenience, OOH, and Wholesale aligned to overall business objectives. Identify and unlock growth opportunities across sub‑channels. Lead entry and expansion into new routes to market and new customers.
- Customer Leadership & Commercial Delivery: Foster senior relationships with key customers. Lead Joint Business Plans with top customers to unlock mutual growth. Deliver Net Sales, Volume, and Profit targets across all channels.
- Route‑to‑Market & Execution Excellence: Define optimal route‑to‑market models. Ensure execution excellence and OSA (on‑shelf availability) across fragmented customer and channel landscape.
- Portfolio & Channel Differentiation: Shape channel‑specific propositions in partnership with RGM, Category & Marketing teams. Drive innovation tailored to channel needs.
- Financial & Performance Management: Own full P&L for channels, including revenue, margin, and investment. Manage trade spend and ensure ROI‑driven investment decisions. Track and report performance vs KPIs and implement corrective actions.
- Cross‑Functional Leadership: Partner with Marketing, Supply Chain, Finance, Category & RGM teams. Ensure alignment on forecasting, supply, and demand planning.
- Team Leadership & Capability Building: Lead and develop a high‑performing sales team. Build capability in negotiation, channel strategy, and execution excellence.
Position Criteria
- Proven senior sales leadership experience within FMCG.
- Strong understanding and experience of UK retail trade.
- Strong track record in Convenience, Wholesale and OOH channels.
- Excellent communication, negotiation and influencing skills.
- Strong commercial acumen with P&L ownership.
- Ability to operate both strategically and operationally.
- Experience leading and developing high‑performing teams.
- Degree calibre.
Leadership Profile
- Externally focused - deeply understands customers, shoppers, and channels.
- Growth mindset - constantly seeks new opportunities.
- Execution obsessed - turns strategy into reality.
- Resilient and agile - thrives in fast‑moving, complex environments.
- Collaborative leader - brings teams together to deliver results.
Company's Benefits
- Family‑Friendly Policies.
- Flexible working schedule.
- Generous matching pension scheme.
- Company paid Dental Insurance.
- Company paid Private Medical Insurance for you and your family.
- Life Assurance.
- 25 days of annual leave + 8 BH.
- Buying/ Selling/ Carry over scheme.
Head of Channels, UK in London employer: Yoplait UK
Yoplait is an exceptional employer, offering a dynamic work culture that prioritises innovation and employee well-being. With flexible working arrangements, generous benefits including private medical insurance and a robust pension scheme, employees are empowered to thrive both personally and professionally. The collaborative environment fosters growth opportunities, making it an ideal place for those looking to make a meaningful impact in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Channels, UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent innovations, especially in the dairy sector. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Yoplait family and ready to contribute to their growth in the UK market.
We think you need these skills to ace Head of Channels, UK in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Channels role. Highlight your experience in FMCG and any specific achievements in Convenience, OOH, and Wholesale channels. We want to see how you can bring value to Yoplait!
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in sales leadership. Use it to showcase your understanding of the UK retail trade and how you've successfully driven growth in similar roles. Let us know why you're excited about this opportunity!
Showcase Your Achievements:Quantify your successes! Whether it's revenue growth, successful negotiations, or team leadership, we love numbers that tell a story. Make sure to include these in both your CV and cover letter to grab our attention.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Yoplait family!
How to prepare for a job interview at Yoplait UK
✨Know Your Channels
Before the interview, dive deep into the Convenience, Out of Home, and Wholesale channels. Understand the current trends, key players, and potential growth opportunities. This knowledge will help you demonstrate your expertise and show that you're ready to lead Yoplait's channel strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past, especially in FMCG. Highlight your experience in managing fragmented routes to market and how you've fostered strong customer relationships. This will illustrate your capability to build and lead a high-performing sales team.
✨Master the Financials
Brush up on your P&L management skills. Be ready to discuss how you've managed trade spend and delivered profitable growth in previous roles. Showing that you can balance volume and margin will be crucial for this position.
✨Be Ready to Collaborate
Yoplait values cross-functional teamwork, so prepare to discuss how you've worked with marketing, supply chain, and finance teams in the past. Share specific examples of how collaboration has led to successful outcomes, as this will resonate well with their culture.
