At a Glance
- Tasks: Lead the growth strategy for Yoplait across Convenience, Out of Home, and Wholesale channels.
- Company: Join Yoplait, a pioneering brand in dairy with a rich history since 1965.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health insurance.
- Other info: Collaborative culture with opportunities for personal growth and well-being.
- Why this job: Make a real impact in a dynamic environment while driving innovation in the dairy sector.
- Qualifications: Proven sales leadership experience in FMCG and strong understanding of UK retail trade.
The predicted salary is between 80000 - 100000 £ per year.
Since 1965, Yoplait, the brand affectionately known as 'the little flower', has been spreading French dairy know-how throughout the world. We want everyone to have access to the nutritional benefits and delicious taste of our yoghurts. Our brands are present in more than 50 countries and we are the world's second largest player in fresh dairy products. Innovation runs through our DNA. We were the first to launch fruit yoghurts, the first to launch a drinking yoghurt and the first to launch yoghurt in a tube. Our brands such as Petits Filous, Frubes, Wildlife or Yop are iconic and are staples in UK homes.
Position Overview
Lead the development and execution of a high‑growth channel strategy across Convenience, Out of Home, and Wholesale. The role is accountable for delivering profitable revenue growth, expanding distribution, and building strong customer partnerships in these channels.
Key Responsibilities
- Channel Strategy & Growth Roadmap: Define and execute a clear channel strategy aligned to overall business objectives. Identify and unlock growth opportunities across sub‑channels. Lead entry and expansion into new routes to market and new customers.
- Customer Leadership & Commercial Delivery: Foster senior relationships with key customers. Lead Joint Business Plans with top customers to unlock mutual growth. Deliver Net Sales, Volume, and Profit targets across all channels.
- Route‑to‑Market & Execution Excellence: Define optimal route‑to‑market models. Ensure execution excellence and on‑shelf availability across fragmented customer and channel landscape.
- Portfolio & Channel Differentiation: Shape channel‑specific propositions in partnership with RGM, Category & Marketing teams. Drive innovation tailored to channel needs.
- Financial & Performance Management: Own full P&L for channels, including revenue, margin, and investment. Manage trade spend and ensure ROI‑driven investment decisions.
- Cross‑Functional Leadership: Partner with Marketing, Supply Chain, Finance, Category & RGM teams. Ensure alignment on forecasting, supply, and demand planning.
- Team Leadership & Capability Building: Lead and develop a high‑performing sales team. Build capability in negotiation, channel strategy, and execution excellence.
Position Criteria
- Proven senior sales leadership experience within FMCG.
- Strong understanding and experience of UK retail trade.
- Strong track record in Convenience, Wholesale and OOH channels.
- Excellent communication, negotiation and influencing skills.
- Strong commercial acumen with P&L ownership.
- Experience leading and developing high‑performing teams.
Leadership Profile
- Externally focused - deeply understands customers, shoppers, and channels.
- Growth mindset - constantly seeks new opportunities.
- Execution obsessed - turns strategy into reality.
- Resilient and agile - thrives in fast‑moving, complex environments.
- Collaborative leader - brings teams together to deliver results.
Company's Benefits
- Family‑Friendly Policies.
- Flexible working schedule.
- Generous matching pension scheme.
- Company paid Dental Insurance.
- Company paid Private Medical Insurance for you and your family.
- Life Assurance.
- 25 days of annual leave + 8 BH.
- Service Scheme (1 additional day off per year from Year 2 until reaching 30 days).
Head of Channels, UK employer: Yoplait UK
Yoplait is an exceptional employer that champions innovation and employee well-being, offering a flexible working environment and a strong focus on personal growth. With a commitment to family-friendly policies and a collaborative workspace, employees are empowered to thrive both professionally and personally. The company's generous benefits package, including comprehensive health insurance and a robust pension scheme, further enhances its appeal as a rewarding place to work in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Channels, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Yoplait’s values and how they align with your own. This will help you answer questions confidently and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Head of Channels role. Highlight your experience in FMCG and your understanding of the UK retail trade. Keep it concise but impactful!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Head of Channels, UK
Some tips for your application 🫡
Show Your Passion for Dairy:When you're writing your application, let your love for dairy shine through! Talk about why you’re excited about Yoplait and how you can contribute to our mission of spreading deliciousness and nutrition.
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG and the channels we care about. Use specific examples that demonstrate your success in Convenience, OOH, and Wholesale to show us you’re the right fit.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Yoplait.
How to prepare for a job interview at Yoplait UK
✨Know Your Channels
Before the interview, dive deep into the Convenience, Out of Home, and Wholesale channels. Understand the current trends, key players, and potential growth opportunities. This knowledge will help you demonstrate your expertise and show that you're ready to lead Yoplait's channel strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past, especially in FMCG. Highlight your experience in managing fragmented routes to market and how you've fostered strong customer relationships. This will illustrate your capability to build and develop a high-performing sales team.
✨Master the Art of Negotiation
Since negotiation is key in this role, come equipped with specific examples of successful negotiations you've conducted. Discuss your approach to trading terms and promotional plans, and be ready to explain how you ensure mutually beneficial outcomes for both the company and its customers.
✨Align with Company Values
Familiarise yourself with Yoplait's commitment to innovation and customer focus. Be prepared to discuss how your personal values align with their culture, particularly around CSR and collaboration. This will show that you're not just a fit for the role, but also for the company's ethos.
