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For Companies At a Glance
- Tasks: Promote NET-A-PORTER through media, manage PR projects, and support the team.
- Company: Join a leading luxury fashion brand with a dynamic PR team.
- Benefits: Competitive salary, hybrid work model, and opportunities for creative expression.
- Other info: Diverse workplace that values unique backgrounds and perspectives.
- Why this job: Be at the forefront of luxury fashion communications and make an impact.
- Qualifications: 3-5 years PR experience, strong communication skills, and creativity.
The predicted salary is between 35000 - 45000 £ per year.
SUMMARY OF ROLE
Reporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams. Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.
KEY RESPONSIBILITIES INCLUDE:
- To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.
- Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business. Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
- To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives. Daily updates to be shared with the senior team with market breakdown. Pivot when there is an issue and suggest a plan.
- To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
- Day to day management of the PR Assistant.
- Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner.
- Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad hoc reports when required e.g. post-event.
- Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks. Get into the customer mindset and think about what they are reading and listening to.
- Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.
- Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
- To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
- Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
- Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
- Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.
- Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.
Who you are
- 3-5 years PR experience, preferably working with luxury fashion brands.
- Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements.
- Proven ability to build and maintain relationships with journalists and key media outlets.
- Good understanding of media landscapes, including digital, print, and broadcast.
- Creative thinker who can generate fresh story ideas and campaign angles.
- Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, self-motivated, and able to work both independently and as part of a team.
- Adobe Photoshop, Indesign, PowerPoint and Excel.
- Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences.
PR and Communications Executive @NET-A-PORTER employer: Yoox Group
Contact Detail:
Yoox Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Communications Executive @NET-A-PORTER
✨Tip Number 1
Network like a pro! Reach out to people in the PR and fashion industry, especially those connected to NET-A-PORTER. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with fresh ideas for campaigns or media pitches that align with NET-A-PORTER's brand. This will demonstrate your passion and understanding of their market.
✨Tip Number 3
Stay updated on industry trends! Regularly read up on luxury fashion news and competitor activities. This knowledge will not only help you in interviews but also show that you're genuinely interested in the role and the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the NET-A-PORTER team. Don’t miss out on this opportunity!
We think you need these skills to ace PR and Communications Executive @NET-A-PORTER
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PR and Communications Executive role. Highlight your relevant experience in luxury fashion PR and showcase how your skills align with what NET-A-PORTER is looking for.
Show Off Your Creativity: This role is all about storytelling, so don’t be shy! Include examples of creative campaigns or press releases you've worked on. We want to see how you can think outside the box and generate fresh ideas.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. Remember, we want to understand your experience and skills without having to decipher complex sentences!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re keen to join the NET-A-PORTER team!
How to prepare for a job interview at Yoox Group
✨Know Your Brand Inside Out
Before the interview, dive deep into NET-A-PORTER's brand values, recent campaigns, and media coverage. This will not only help you answer questions confidently but also show your genuine interest in the company.
✨Craft Compelling Stories
Prepare a few examples of how you've successfully generated media coverage or managed PR campaigns in the past. Be ready to discuss your creative process and how you tailor pitches for different markets, especially the UK, EU, and MENA.
✨Stay Updated on Industry Trends
Familiarise yourself with current trends in luxury fashion and PR. Being able to discuss recent news or competitor activities will demonstrate your industry knowledge and proactive mindset.
✨Showcase Your Communication Skills
Since strong written and verbal communication is key for this role, practice articulating your thoughts clearly. You might even want to prepare a mock press release or pitch to showcase your writing skills during the interview.