At a Glance
- Tasks: Promote NET-A-PORTER through media, manage PR projects, and support the team.
- Company: Join a leading luxury fashion brand with a dynamic PR team.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative expression.
- Other info: Diverse workplace that values unique backgrounds and perspectives.
- Why this job: Be at the forefront of fashion communications and make an impact in the industry.
- Qualifications: 3-5 years PR experience, strong communication skills, and creativity.
The predicted salary is between 35000 - 45000 £ per year.
SUMMARY OF ROLE
Reporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams. Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.
KEY RESPONSIBILITIES INCLUDE:
- To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.
- Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business. Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
- To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives. Daily updates to be shared with the senior team with market breakdown. Pivot when there is an issue and suggest a plan.
- To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
- Day to day management of the PR Assistant.
- Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner.
- Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad hoc reports when required e.g. post-event.
- Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks. Get into the customer mindset and think about what they are reading and listening to.
- Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.
- Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
- To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
- Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
- Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
- Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.
- Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.
Who you are:
- 3-5 years PR experience, preferably working with luxury fashion brands.
- Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements.
- Proven ability to build and maintain relationships with journalists and key media outlets.
- Good understanding of media landscapes, including digital, print, and broadcast.
- Creative thinker who can generate fresh story ideas and campaign angles.
- Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, self-motivated, and able to work both independently and as part of a team.
- Adobe Photoshop, Indesign, PowerPoint and Excel.
- Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences.
Experience Level: Associate
Workplace Type: Hybrid
PR and Communications Executive @NET-A-PORTER in London employer: Yoox Group
NET-A-PORTER is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong commitment to employee growth, we provide opportunities for professional development and collaboration across global teams, ensuring that every team member can contribute to exciting projects in the luxury fashion sector. Our inclusive culture celebrates diversity and encourages unique perspectives, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land PR and Communications Executive @NET-A-PORTER in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and fashion industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to pitch yourself in interviews, think outside the box. Share unique ideas for campaigns or how you’d approach media relations for NET-A-PORTER. Let them see your flair for storytelling!
✨Tip Number 3
Stay updated on industry trends! Make sure you’re in the loop about what’s happening in the luxury fashion world. This will not only help you in interviews but also show that you’re genuinely passionate about the brand and its market.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're keen and ready to jump into the action. Plus, it’s a great way to ensure your application gets noticed!
We think you need these skills to ace PR and Communications Executive @NET-A-PORTER in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR and Communications Executive role. Highlight your relevant experience in luxury fashion PR and showcase how your skills align with what NET-A-PORTER is looking for.
Show Off Your Creativity:This role is all about generating fresh ideas, so don’t hold back! Include examples of past campaigns or pitches that demonstrate your creative thinking and ability to engage media effectively.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and structure your thoughts well, as strong written communication is key for this position.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Yoox Group
✨Know Your Brand Inside Out
Before the interview, dive deep into NET-A-PORTER's brand values, recent campaigns, and their position in the luxury fashion market. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Media Savvy
Be prepared to discuss your understanding of the media landscape, especially in the UK, EU, and MENA markets. Bring examples of how you've successfully secured media coverage in the past and be ready to pitch a few creative story ideas relevant to NET-A-PORTER.
✨Demonstrate Your Organisational Skills
Since this role involves managing multiple projects, share specific examples of how you've effectively organised tasks and met deadlines in previous positions. Highlight any tools or methods you use to stay on top of your workload.
✨Build Rapport with Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their experiences at NET-A-PORTER and the team dynamics. This not only shows your interest but also helps you assess if the company is the right fit for you.
