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- Tasks: Lead the user journey, ensuring seamless navigation and engagement on our luxury fashion site.
- Company: Join NET-A-PORTER, the leading destination for luxury fashion and lifestyle.
- Benefits: Enjoy flexible working, private healthcare, and exclusive staff discounts.
- Other info: Be part of a diverse team that values creativity and entrepreneurial thinking.
- Why this job: Shape the online shopping experience for discerning customers and drive innovation.
- Qualifications: Proven experience in digital content placement and user journey optimisation.
The predicted salary is between 60000 - 80000 £ per year.
NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women. Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe. NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
To support our NET-A-PORTER Site team we are searching for a Head of User Journey (f/m/d) to be based in our London office.
WHAT YOU WILL DO- Champion the site experience, ensuring seamless user pathways from entry to purchase and owning how customers navigate and engage across the site, connecting editorial, promotional content, and product into cohesive and commercially effective journeys.
- Accountable for cross-linking, promotional content placements, and circular journeys that drive engagement and return visits.
- Collaborate closely with Trading on navigation, PLPs, and catalogue structure, providing informed feedback and recommendations to optimise commercial impact while respecting Trading ownership.
- Lead site journey planning and design, ensuring content placements, campaigns, and promotional messaging are effective and aligned to customer behaviour.
- Define and own site performance metrics including content CTR, onward journeys, message relevance, and circular impact, using these to continuously optimise the experience.
- Analyse user engagement and journey performance across the site in Google Analytics and Content Square, translating insights into actionable recommendations and sharing these through weekly feedback loops and monthly business round-ups.
- Partner with Head of Content on what is possible on-site, providing clear guidance on feasibility and optimisation opportunities, and ensuring loops customers back into the shopping journey.
- Partner with Head of Content to own the overall site content plan for all HP layouts, additional assets, campaign rollouts as well as reactive placements to drive commercial goals.
- Oversee site planning for all commercial and service messaging, ensuring CMS workflows, calendar adherence, and high-quality delivery and testing through the team for all customer types.
- Lead, coach, and inspire the Site Content team, fostering a culture of entrepreneurial thinking, solution orientation, and end-to-end ownership. Direct reports include Senior Content Executive, Content Coordinators and Senior Content Producer.
- Ensure operational excellence and efficiency in daily site management while continuously identifying opportunities for innovation.
- Work closely with Editorial teams to share engagement analysis and optimise templates, flexing the capabilities of the CMS to create both engaging experiences and functional journeys.
- Content Click-Through Rate (CTR) and attractiveness
- Onward journeys and circular impact (page-to-page engagement)
- Attributed conversion rate (CVR) and message relevance
- Site efficiency and CMS workflow adherence
- Team performance, delivery quality, and innovation contributions
- Strong strategic mindset with excellent problem-solving and creative judgement
- Deep understanding of luxury digital retail and customer behaviours
- Proven experience in planning and optimising user journeys, digital content placement, or equivalent
- Data-driven, able to translate insights into actionable improvements
- Excellent organisational skills and operational oversight capabilities
- Digitally fluent, with a strong understanding of CMS, web, and app ecosystems
- Strong communicator and influencer, able to align stakeholders and provide clear guidance
- Experienced in leading high-performing teams, fostering innovation and entrepreneurial culture
- Proactive, adaptable, and accountable with a sense of ownership over outcomes
- Performance bonus schemes dependent on the type of role you are in.
- A pension that both you and the company contribute to.
- A portal with an array of discounts on things like theme park and cinema tickets.
- Our famous staff discount along with exclusive staff sales.
- Private healthcare for you and your family.
- Flexible working.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior level
Workplace Type: Hybrid
Head of User Journey @NET-A-PORTER in London employer: Yoox Group
Contact Detail:
Yoox Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of User Journey @NET-A-PORTER in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at NET-A-PORTER. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you have a portfolio or examples of your work, bring them along to interviews. Demonstrating your expertise in user journeys can really set you apart from the crowd.
✨Tip Number 3
Prepare for the interview by understanding NET-A-PORTER's brand and customer experience. Tailor your answers to show how you can enhance their site experience and engage their EIPs effectively.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the NET-A-PORTER team.
We think you need these skills to ace Head of User Journey @NET-A-PORTER in London
Some tips for your application 🫡
Show Your Passion for User Experience: When writing your application, let us see your enthusiasm for creating seamless user journeys. Share specific examples of how you've improved user experiences in the past and what excites you about the role at NET-A-PORTER.
Be Data-Driven: We love numbers! Highlight your experience with data analysis and how you've used insights to drive decisions. Mention any tools you're familiar with, like Google Analytics, to show you're ready to dive into performance metrics.
Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the posting to demonstrate that you understand what we're looking for in a Head of User Journey. This shows us you’re serious about the role!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and it helps us keep track of all applications. Plus, you’ll get to see more about our culture and values while you’re at it!
How to prepare for a job interview at Yoox Group
✨Know the Brand Inside Out
Before your interview, dive deep into NET-A-PORTER's brand values, their unique selling points, and recent campaigns. Understanding their luxury positioning and customer base will help you articulate how your vision aligns with theirs.
✨Showcase Your Data Savvy
As a Head of User Journey, you'll need to demonstrate your ability to analyse user engagement metrics. Be prepared to discuss specific examples where you've used data to optimise user journeys or improve content placement in previous roles.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to user journeys. Think about potential scenarios, such as improving CTR or enhancing customer navigation, and outline your strategic approach to tackle these issues.
✨Highlight Leadership Experience
Since this role involves leading a team, be ready to share your experiences in coaching and inspiring others. Discuss how you've fostered innovation and accountability within your teams, and how you plan to bring that culture to NET-A-PORTER.