Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the user journey, ensuring seamless navigation and engagement on our luxury fashion site.
- Company: Join NET-A-PORTER, the leading luxury fashion destination for women.
- Benefits: Enjoy flexible working, private healthcare, and exclusive staff discounts.
- Other info: Be part of a diverse team that values innovation and creativity.
- Why this job: Make a real impact in luxury retail by optimising user experiences.
- Qualifications: Proven experience in digital content placement and user journey optimisation.
The predicted salary is between 60000 - 80000 £ per year.
NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women. Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe. NET-A-PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
To support our NET-A-PORTER Site team we are searching for a Head of User Journey (f/m/d) to be based in our London office.
WHAT YOU WILL DO- Champion the site experience, ensuring seamless user pathways from entry to purchase and owning how customers navigate and engage across the site, connecting editorial, promotional content, and product into cohesive and commercially effective journeys.
- Accountable for cross-linking, promotional content placements, and circular journeys that drive engagement and return visits.
- Collaborate closely with Trading on navigation, PLPs, and catalogue structure, providing informed feedback and recommendations to optimise commercial impact while respecting Trading ownership.
- Lead site journey planning and design, ensuring content placements, campaigns, and promotional messaging are effective and aligned to customer behaviour.
- Define and own site performance metrics including content CTR, onward journeys, message relevance, and circular impact, using these to continuously optimise the experience.
- Analyse user engagement and journey performance across the site in Google Analytics and Content Square, translating insights into actionable recommendations and sharing these through weekly feedback loops and monthly business round-ups.
- Partner with Head of Content on what is possible on-site, providing clear guidance on feasibility and optimisation opportunities, and ensuring loops customers back into the shopping journey.
- Partner with Head of Content to own the overall site content plan for all HP layouts, additional assets, campaign rollouts as well as reactive placements to drive commercial goals.
- Oversee site planning for all commercial and service messaging, ensuring CMS workflows, calendar adherence, and high-quality delivery and testing through the team for all customer types.
- Lead, coach, and inspire the Site Content team, fostering a culture of entrepreneurial thinking, solution orientation, and end-to-end ownership. Direct reports include Senior Content Executive, Content Coordinators and Senior Content Producer.
- Ensure operational excellence and efficiency in daily site management while continuously identifying opportunities for innovation.
- Work closely with Editorial teams to share engagement analysis and optimise templates, flexing the capabilities of the CMS to create both engaging experiences and functional journeys.
- Content Click-Through Rate (CTR) and attractiveness
- Onward journeys and circular impact (page-to-page engagement)
- Attributed conversion rate (CVR) and message relevance
- Site efficiency and CMS workflow adherence
- Team performance, delivery quality, and innovation contributions
- Strong strategic mindset with excellent problem-solving and creative judgement
- Deep understanding of luxury digital retail and customer behaviours
- Proven experience in planning and optimising user journeys, digital content placement, or equivalent
- Data-driven, able to translate insights into actionable improvements
- Excellent organisational skills and operational oversight capabilities
- Digitally fluent, with a strong understanding of CMS, web, and app ecosystems
- Strong communicator and influencer, able to align stakeholders and provide clear guidance
- Experienced in leading high-performing teams, fostering innovation and entrepreneurial culture
- Proactive, adaptable, and accountable with a sense of ownership over outcomes
- Performance bonus schemes dependent on the type of role you are in.
- A pension that both you and the company contribute to.
- A portal with an array of discounts on things like theme park and cinema tickets.
- Our famous staff discount along with exclusive staff sales.
- Private healthcare for you and your family.
- Flexible working.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior level
Workplace Type: Hybrid
Head of User Journey @NET-A-PORTER employer: Yoox Group
Contact Detail:
Yoox Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of User Journey @NET-A-PORTER
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at NET-A-PORTER. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or a coffee meeting where you can discuss your ideas on user journeys and how you’d enhance the site experience.
✨Tip Number 3
Prepare for interviews by diving deep into NET-A-PORTER’s site. Analyse their user journey and think of ways to improve it. Bring these ideas to the table during your interview to show you mean business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the NET-A-PORTER family.
We think you need these skills to ace Head of User Journey @NET-A-PORTER
Some tips for your application 🫡
Show Your Passion for User Experience: When writing your application, let your enthusiasm for creating seamless user journeys shine through. Share specific examples of how you've improved user experiences in the past, and why you’re excited about the opportunity at NET-A-PORTER.
Be Data-Driven: Since this role is all about optimising user journeys, make sure to highlight your experience with data analysis. Mention any tools you've used, like Google Analytics, and how you've translated insights into actionable improvements in previous roles.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and skills mentioned in the job description. Show us how your background aligns perfectly with what we’re looking for in the Head of User Journey.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re genuinely interested in joining our team at NET-A-PORTER!
How to prepare for a job interview at Yoox Group
✨Know the Brand Inside Out
Before your interview, dive deep into NET-A-PORTER's brand values, their unique selling points, and recent campaigns. Understanding their luxury positioning and customer base will help you articulate how your vision for the user journey aligns with their goals.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to optimise user journeys in the past. Bring examples of metrics you've tracked, like CTR and conversion rates, and how you've translated insights into actionable strategies. This will demonstrate your data-driven approach.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges related to user journeys. Think about potential scenarios, such as improving engagement on a particular product page or enhancing the checkout process, and outline your strategic approach.
✨Highlight Team Leadership Experience
As a Head of User Journey, you'll be leading a team. Share your experiences in coaching and inspiring teams, fostering innovation, and driving results. Use specific examples to illustrate how you've built a culture of ownership and accountability in previous roles.