Senior Salesforce Administrator in London

We’re looking for a Senior Salesforce Administrator to own the day-to-day management, maintenance, and ongoing evolution of our Salesforce environment. Salesforce is at the centre of our go-to-market operations, and this role will be responsible for ensuring the platform is scalable, reliable, well-governed, and aligned to the needs of our Sales, Marketing, Customer Success, and Finance teams. You will act as the primary owner for Salesforce administration and architecture, translating business requirements into practical, scalable solutions while maintaining strong data quality, process consistency, and system usability. Alongside Salesforce, you will also support and manage other GTM tools and systems, ensuring they are well-integrated, adopted effectively, and supporting efficient end-to-end revenue workflows. This is an ideal role for an experienced Salesforce Administrator who is ready to take greater ownership of platform architecture, governance, automation, and cross-functional GTM systems in a fast-paced SaaS environment.

Responsibilities

• Salesforce Ownership & Architecture (Core Focus)
  • Own the design, structure, and ongoing evolution of our Salesforce architecture.
  • Configure and maintain objects, fields, page layouts, validation rules, and Flows.
  • Design scalable data models and processes across pipeline, renewals, and customer lifecycle.
  • Ensure best practices are followed to maintain data integrity and avoid technical debt.
  • Translate business requirements into robust, scalable Salesforce solutions.
  • Manage user access, roles, profiles, and permissions.
• GTM Systems Ownership
  • Own and manage the broader GTM tech stack (e.g. HubSpot, Salesloft, Attention, intent tooling, and others).
  • Ensure systems are well integrated, aligned, and support end-to-end GTM workflows.
  • Maintain system health, performance, and reliability.
• Automation, AI & Process Improvement
  • Build and optimise automations across Salesforce and other tools to improve efficiency.
  • Identify opportunities to reduce manual work and streamline processes.
  • Continuously improve workflows across the revenue organisation.
  • Leverage AI tools to improve productivity, accelerate analysis, support documentation, and streamline operational workflows.
  • Identify practical opportunities to apply AI across reporting, system administration, enablement, and user support.
• Tool Adoption & Enablement
  • Drive adoption and effective usage of systems across Sales, Marketing, and Customer Success.
  • Deliver training, documentation, and best practices.
  • Act as the primary point of contact for system-related support and queries.
• Data Quality & Reporting
  • Ensure high standards of data accuracy and consistency across systems.
  • Structure systems to enable clear, reliable reporting and forecasting.
  • Support the creation of dashboards and reporting frameworks for revenue teams.
• Change Management & Tool Rollout
  • Lead the rollout of new tools, features, and system changes.
  • Manage communication, training, and adoption across stakeholders.
  • Ensure smooth implementation of new processes and systems.
• Operational Support
  • Support day-to-day operational needs across GTM teams.
  • Help manage incoming requests and prioritisation (e.g. ticketing/backlog).
  • Partner with RevOps on broader initiatives and projects.

What Success Looks Like in the Role

• Salesforce is well-structured, scalable, and trusted as the source of truth.
• Systems are clean, efficient, and aligned with business processes.
• Teams are fully enabled and consistently using tools effectively.
• Data is accurate, reliable, and supports strong decision-making.
• New tools and changes are rolled out smoothly with high adoption.

Requirements

• 2–5 years of experience as a Salesforce Administrator or similar role.
• Strong experience working in a B2B SaaS environment.
• Proven experience designing and managing Salesforce architecture and data models.
• Experience configuring Salesforce (Flows, objects, validation rules, automation).
• Exposure to broader GTM tools (e.g. HubSpot, Salesloft, Gong, 6sense) is a plus.

Skills

• Strong understanding of Salesforce architecture, data models, and automation best practices.
• Ability to translate business needs into scalable system solutions.
• Strong analytical thinking and attention to detail.
• Comfortable working with Google Sheets / Excel.
• Comfortable using AI tools to improve productivity, analyse information, support documentation, and streamline operational workflows.
• Strong problem-solving skills and ability to manage multiple priorities.
• Excellent communication and stakeholder management skills.

Mindset

• Ownership mentality — takes responsibility for systems end-to-end.
• Proactive and solutions-oriented.
• Curious and continuously looking to improve systems and processes.
• Comfortable working across multiple teams in a fast-paced environment.
• Interested in how technology, automation, and AI can enable revenue growth.

Preferred Qualifications

• Salesforce Administrator certification (ADM201 or equivalent).
• Experience with Salesforce integrations and SaaS tools.
• Familiarity with sales methodologies (e.g. MEDDPICC).
• Experience working in a scale-up environment.
• Exposure to using AI tools to improve operational efficiency, reporting, documentation, or enablement.

Why This Role Is Exciting

• Own and shape the core systems powering the revenue engine.
• Play a key role in scaling a high-growth SaaS business.
• Work across Sales, Marketing, and Customer Success.
• Build deep expertise in Salesforce architecture, automation, and RevOps strategy.
• Have a direct impact on how the business operates and grows.