At a Glance
- Tasks: Lead and scale YOOBIC's demand generation and website performance strategy for impactful growth.
- Company: Join a forward-thinking B2B SaaS company focused on innovation and collaboration.
- Benefits: Flexible working options, competitive salary, and opportunities for professional development.
- Other info: Hybrid work model available; remote applicants considered.
- Why this job: Make a significant impact by redefining modern marketing with cutting-edge AI tools.
- Qualifications: 6–8+ years in demand generation, strong analytical skills, and experience with B2B SaaS.
The predicted salary is between 70000 - 90000 € per year.
This is a high-impact leadership role where you will own and scale YOOBIC's global demand generation engine and website performance strategy – directly influencing pipeline growth and revenue. You won't just optimise existing channels – you'll redefine how modern B2B SaaS marketing works at YOOBIC. From AI‐powered prospecting to advanced ABM and conversion optimisation, you'll build a next‐generation growth engine that connects marketing activity to commercial outcomes. You'll operate at the intersection of strategy and execution, working closely with Sales, SDRs, and RevOps to ensure demand generation is aligned, measurable, and driving real business impact. If you're excited by experimentation, AI‐driven marketing, and building scalable growth systems – this is your opportunity to make a defining impact.
What you'll achieve
- Build and scale a high‐performing demand engine
- Design and execute a multi‐channel demand generation strategy across paid search, paid social, display, and emerging channels
- Drive measurable pipeline growth through high‐quality acquisition and channel optimisation
- Leverage ABM and intent data platforms (6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
- Partner closely with SDR and Sales teams to align inbound and outbound strategies
- Turn the website into a conversion engine
- Own YOOBIC's website strategy, ensuring it drives engagement, conversion, and pipeline impact
- Lead A/B and multivariate testing across landing pages, messaging, and UX
- Implement advanced personalisation strategies using behavioural and intent data
- Continuously improve SEO, AEO, and site performance to capture high‐intent traffic
- Identify and deploy cutting‐edge AI tools to enhance targeting, segmentation, and campaign performance
- Build scalable workflows for experimentation, content testing, and optimisation
- Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
- Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
- Partner with RevOps to connect marketing performance directly to revenue outcomes
- Use data‐driven insights to continuously improve efficiency and effectiveness
What you have
- 6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
- Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
- Strong experience with ABM and intent platforms (6sense, Demandbase, Influ2)
- Familiarity with AI‐powered prospecting and enrichment tools (Seam AI, Clay or similar)
- Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
- Strong WordPress experience and hands‐on experience with CRO tools (VWO, Optimizely)
- Highly analytical with a strong experimentation mindset and focus on continuous optimisation
- Naturally curious about AI and emerging marketing technologies – always testing and learning
- A builder mentality: comfortable owning strategy while staying close to execution
Please note: this role can be based in London or New York on a hybrid working model. We will also consider remote applicants outside of these locations.
We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Head of Demand Generation & Website Performance in London employer: YOOBIC
At YOOBIC, we pride ourselves on being an innovative leader in the B2B SaaS space, offering a dynamic work environment that fosters creativity and collaboration. Our commitment to employee growth is evident through our focus on cutting-edge technologies and data-driven strategies, ensuring that you will not only contribute to but also shape the future of demand generation and website performance. With a hybrid working model available in vibrant locations like London and New York, we provide a flexible and inclusive culture that values diversity and encourages experimentation, making it an exciting place for forward-thinking professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Website Performance in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in demand generation and website performance. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in AI-driven marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Demand Generation & Website Performance in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and website optimisation. We want to see how your skills align with our needs at YOOBIC, so don’t hold back on showcasing your achievements!
Showcase Your Analytical Skills:Since this role is all about driving measurable impact, include examples of how you've used data to optimise campaigns or improve performance. We love a good story about how you turned insights into action!
Be Creative and Innovative:We’re looking for someone who’s not afraid to experiment with new ideas. Share any unique strategies or tools you’ve implemented in past roles that have led to success. Show us your builder mentality!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at YOOBIC
✨Know Your Numbers
For a role like Head of Demand Generation, it's crucial to come prepared with specific metrics that showcase your past successes. Be ready to discuss how you've driven pipeline growth, improved conversion rates, or optimised channel performance. This will demonstrate your analytical mindset and ability to connect marketing efforts to revenue outcomes.
✨Showcase Your AI Savvy
Since the job involves leveraging AI tools for targeting and segmentation, make sure to highlight your experience with AI-driven marketing strategies. Bring examples of how you've implemented AI in your previous roles, and be prepared to discuss the impact it had on your campaigns. This will show that you're not just familiar with the technology but can also apply it effectively.
✨Collaboration is Key
This role requires close collaboration with Sales, SDRs, and RevOps. Prepare to discuss how you've successfully partnered with these teams in the past. Share specific examples of how you aligned inbound and outbound strategies or worked together to achieve common goals. This will illustrate your ability to operate at the intersection of strategy and execution.
✨Be Ready to Experiment
With a focus on experimentation and optimisation, come equipped with ideas for A/B testing or multivariate testing you would implement at YOOBIC. Discuss your approach to continuous improvement and how you've used data-driven insights to refine strategies. This will highlight your builder mentality and commitment to driving measurable results.
