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- Tasks: Lead and scale YOOBIC's global demand generation and website performance strategy.
- Company: Join a forward-thinking B2B SaaS company focused on innovation and growth.
- Benefits: Flexible hybrid working model, competitive salary, and commitment to diversity.
- Why this job: Make a significant impact by redefining modern marketing with AI-driven strategies.
- Qualifications: 6-8+ years in demand generation, strong analytical skills, and experience with ABM platforms.
- Other info: Opportunity for remote work and a culture that values experimentation and continuous learning.
The predicted salary is between 70000 - 90000 £ per year.
This is a high-impact leadership role where you will own and scale YOOBIC’s global demand generation engine and website performance strategy — directly influencing pipeline growth and revenue. You won’t just optimise existing channels — you’ll redefine how modern B2B SaaS marketing works at YOOBIC. From AI-powered prospecting to advanced ABM and conversion optimisation, you’ll build a next-generation growth engine that connects marketing activity to commercial outcomes. You’ll operate at the intersection of strategy and execution, working closely with Sales, SDRs, and RevOps to ensure demand generation is aligned, measurable, and driving real business impact. If you’re excited by experimentation, AI-driven marketing, and building scalable growth systems — this is your opportunity to make a defining impact.
What you’ll achieve …
- Build and scale a high-performing demand engine
- Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
- Drive measurable pipeline growth through high-quality acquisition and channel optimisation
- Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
- Partner closely with SDR and Sales teams to align inbound and outbound strategies
- Turn the website into a conversion engine
- Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
- Lead A/B and multivariate testing across landing pages, messaging, and UX
- Implement advanced personalisation strategies using behavioural and intent data
- Continuously improve SEO, AEO, and site performance to capture high-intent traffic
- Embed AI and innovation into growth
- Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
- Build scalable workflows for experimentation, content testing, and optimisation
- Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
- Own performance and revenue impact
- Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
- Partner with RevOps to connect marketing performance directly to revenue outcomes
- Use data-driven insights to continuously improve efficiency and effectiveness
What you have...
- 6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
- Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
- Strong experience with ABM and intent platforms (e.g. 6sense, Demandbase, Influ2)
- Familiarity with AI-powered prospecting and enrichment tools (e.g. Seam AI, Clay or similar)
- Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
- Strong WordPress experience and hands‑on experience with CRO tools (e.g. VWO, Optimizely)
- Highly analytical with a strong experimentation mindset and focus on continuous optimisation
- Naturally curious about AI and emerging marketing technologies — always testing and learning
- A builder mentality: comfortable owning strategy while staying close to execution
Please note: this role can be based in London or New York on a hybrid working model. We will also consider remote applicants outside of these locations. We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Head of Demand Generation in London employer: YOOBIC
Contact Detail:
YOOBIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in demand generation and website optimisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its current marketing strategies. Be ready to discuss how you can leverage AI and ABM to drive growth at YOOBIC. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at YOOBIC.
We think you need these skills to ace Head of Demand Generation in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and website optimisation. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Analytical Skills: Since this role is all about driving measurable results, include specific examples of how you've used data to optimise campaigns or improve performance. We love numbers, so if you can quantify your impact, do it!
Be Creative and Innovative: We’re looking for someone who’s not afraid to experiment with new ideas and technologies. Share any unique strategies or tools you’ve implemented in past roles that have led to success. Show us your builder mentality!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at YOOBIC
✨Know Your Demand Generation Inside Out
Before the interview, make sure you’re well-versed in the latest trends and tools in demand generation. Familiarise yourself with AI-powered prospecting, ABM strategies, and the platforms mentioned in the job description. This will not only show your expertise but also your enthusiasm for the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific metrics you've tracked in previous roles, such as MQLs, SALs, and conversion rates. Be ready to share examples of how you've used data-driven insights to optimise campaigns and drive revenue growth. This will demonstrate your analytical mindset and ability to connect marketing performance to business outcomes.
✨Demonstrate a Builder Mentality
Highlight your experience in building and scaling demand generation engines. Share stories that illustrate your hands-on approach to strategy and execution. This will resonate well with the company’s need for someone who can own the strategy while being involved in the day-to-day operations.
✨Prepare for Collaboration Questions
Since this role involves working closely with Sales, SDRs, and RevOps, be prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Think of examples where your teamwork led to measurable success, as this will show you understand the importance of alignment in driving demand generation.