At a Glance
- Tasks: Lead and scale YOOBIC’s demand generation and website performance strategy for impactful growth.
- Company: Join a forward-thinking B2B SaaS company focused on innovation and collaboration.
- Benefits: Flexible hybrid working model, competitive salary, and commitment to diversity and inclusion.
- Other info: Opportunity to work remotely or in vibrant London/New York offices.
- Why this job: Make a significant impact by redefining modern marketing with cutting-edge AI tools.
- Qualifications: 6-8+ years in demand generation, strong analytical skills, and familiarity with AI-driven marketing.
The predicted salary is between 80000 - 100000 € per year.
This is a high-impact leadership role where you will own and scale YOOBIC’s global demand generation engine and website performance strategy – directly influencing pipeline growth and revenue. You won’t just optimise existing channels – you’ll redefine how modern B2B SaaS marketing works at YOOBIC. From AI‑powered prospecting to advanced ABM and conversion optimisation, you’ll build a next‑generation growth engine that connects marketing activity to commercial outcomes. You’ll operate at the intersection of strategy and execution, working closely with Sales, SDRs, and RevOps to ensure demand generation is aligned, measurable, and driving real business impact. If you’re excited by experimentation, AI‑driven marketing, and building scalable growth systems – this is your opportunity to make a defining impact.
What you’ll achieve
- Build and scale a high‑performing demand engine
- Design and execute a multi‑channel demand generation strategy across paid search, paid social, display, and emerging channels
- Drive measurable pipeline growth through high‑quality acquisition and channel optimisation
- Leverage ABM and intent data platforms (6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
- Partner closely with SDR and Sales teams to align inbound and outbound strategies
- Turn the website into a conversion engine
- Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
- Lead A/B and multivariate testing across landing pages, messaging, and UX
- Implement advanced personalisation strategies using behavioural and intent data
- Continuously improve SEO, AEO, and site performance to capture high‑intent traffic
- Embed AI and innovation into growth
- Identify and deploy cutting‑edge AI tools to enhance targeting, segmentation, and campaign performance
- Build scalable workflows for experimentation, content testing, and optimisation
- Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
- Own performance and revenue impact
- Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
- Partner with RevOps to connect marketing performance directly to revenue outcomes
- Use data‑driven insights to continuously improve efficiency and effectiveness
What you have
- 6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
- Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
- Strong experience with ABM and intent platforms (6sense, Demandbase, Influ2)
- Familiarity with AI‑powered prospecting and enrichment tools (Seam AI, Clay or similar)
- Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
- Strong WordPress experience and hands‑on experience with CRO tools (VWO, Optimizely)
- Highly analytical with a strong experimentation mindset and focus on continuous optimisation
- Naturally curious about AI and emerging marketing technologies – always testing and learning
- A builder mentality: comfortable owning strategy while staying close to execution
Please note: this role can be based in London or New York on a hybrid working model. We will also consider remote applicants outside of these locations. We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Head of Demand Generation & Website Performance employer: YOOBIC
At YOOBIC, we pride ourselves on being an innovative employer that fosters a culture of experimentation and collaboration. As the Head of Demand Generation & Website Performance, you will have the unique opportunity to lead transformative marketing strategies in a dynamic environment, with access to cutting-edge AI tools and a strong focus on professional growth. Our hybrid working model in vibrant locations like London and New York ensures flexibility while promoting a diverse and inclusive workplace where every voice is valued.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Website Performance
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in demand generation and website performance. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Bring fresh ideas to the table that align with their goals – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Head of Demand Generation & Website Performance
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and website optimisation. We want to see how your skills align with our needs at YOOBIC, so don’t hold back on showcasing your achievements!
Showcase Your Analytical Skills:Since this role is all about driving measurable impact, be sure to include examples of how you've used data to optimise campaigns or improve performance. We love a good story about how you turned insights into action!
Demonstrate Your Curiosity:We’re looking for someone who’s naturally curious about AI and emerging marketing technologies. Share any projects or experiments you've undertaken that show your willingness to learn and innovate in the B2B SaaS space.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at YOOBIC
✨Know Your Numbers
For a role like Head of Demand Generation, it's crucial to come prepared with specific metrics that showcase your past successes. Be ready to discuss how you drove pipeline growth, improved conversion rates, or optimised campaigns. Numbers speak volumes, so have them at your fingertips!
✨Showcase Your AI Savvy
Since this position involves embedding AI into growth strategies, make sure to highlight your experience with AI tools and technologies. Discuss any innovative approaches you've taken using AI for targeting or segmentation, and be prepared to share examples of how these strategies led to measurable results.
✨Collaboration is Key
This role requires close collaboration with Sales, SDRs, and RevOps. Be ready to talk about how you've successfully partnered with other teams in the past. Share specific instances where your collaborative efforts led to improved alignment and business impact, as this will demonstrate your ability to work cross-functionally.
✨Stay Ahead of Trends
The B2B SaaS landscape is always evolving, especially with AI advancements. Show your passion for continuous learning by discussing recent trends you've followed or new strategies you've implemented. This will not only reflect your curiosity but also your commitment to staying competitive in the market.
