At a Glance
- Tasks: Drive marketing initiatives and engage with the badminton community to boost brand loyalty.
- Company: Join Yonex, a leading sports brand known for innovation and quality.
- Benefits: Gain hands-on experience in marketing with opportunities for travel and networking.
- Other info: Flexible working environment with potential for career growth in the sports industry.
- Why this job: Be part of a dynamic team that connects players and enhances their game.
- Qualifications: Experience in marketing or promotions, especially in badminton, is a plus.
The predicted salary is between 30000 - 40000 € per year.
Yonex is a globally renowned sports brand, recognised for technological innovation and premium performance products across badminton, tennis, and golf. In badminton, Yonex combines player-focused Japanese craftsmanship and exceptional attention to detail with cutting-edge materials to deliver equipment that enhances feel, control, and confidence on court for players at every level.
Yonex UK is seeking a driven and creative Badminton Marketing Executive to support the continued growth of our badminton division by developing and delivering consumer-focused marketing initiatives. This role will focus on engaging players, building brand loyalty, and strengthening Yonex’s connection with the badminton community across the UK and Ireland.
The Badminton Marketing & Promotion Executive supports the planning and execution of all badminton-related marketing, promotional, and player-support activities. The role works closely with internal teams, retailers, coaches, sponsored players, and national/local badminton organisations to drive brand awareness, product engagement, and sales growth.
- Assist the Marketing Manager in delivering badminton marketing activities that support annual sales and brand objectives.
- Coordinate with internal teams, external agencies, and suppliers to ensure marketing projects are delivered on time and within budget.
- Conduct retailer and coach seminars, including product training and on-court play-testing sessions.
- Visit key badminton retailers to provide staff training and support during new product launches.
- Build and maintain effective relationships with governing bodies, county associations, clubs, and coaching networks to identify partnership and grassroots opportunities.
- Maintain accurate and organised records for marketing operations and player/coach activity.
- Ensure proper care and accountability for all company products and assets provided for promotional use.
Experience in a marketing, promotion, or field-based role (ideally within badminton). Excellent interpersonal and relationship-building skills. Self-starter with the ability to manage a remote workload and potential travel. Proficient in Microsoft Office (especially Excel and PowerPoint) and comfortable with CRM tools. Full UK driving licence and flexibility to travel and work some weekends. Basic understanding of digital marketing or content creation for events.
Badminton Marketing & Promotions Executive employer: YONEX U.K. LIMITED
At Yonex UK, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and passion for badminton thrive. Our commitment to employee growth is evident through tailored training programmes and opportunities to engage with the vibrant badminton community across the UK and Ireland. Join us in a role that not only supports your professional development but also allows you to make a meaningful impact in the world of sports marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Badminton Marketing & Promotions Executive
✨Tip Number 1
Network like a pro! Reach out to people in the badminton community, attend events, and connect with coaches and players. Building relationships can open doors to opportunities that aren’t advertised.
✨Tip Number 2
Show your passion for badminton! When you get the chance to chat with potential employers, share your love for the sport and any personal experiences. It’ll help you stand out as someone who truly understands the brand.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to Yonex directly through our website, express your interest, and ask about upcoming opportunities. It shows initiative and enthusiasm!
✨Tip Number 4
Prepare for interviews by researching Yonex’s latest products and marketing strategies. Being knowledgeable about what we do will impress interviewers and demonstrate your commitment to the role.
We think you need these skills to ace Badminton Marketing & Promotions Executive
Some tips for your application 🫡
Show Your Passion for Badminton:When you're writing your application, let your love for badminton shine through! Share any personal experiences or achievements in the sport that highlight your connection to the community and how it fuels your desire to work with Yonex.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our goals at Yonex, so don’t hold back on showcasing relevant marketing experience!
Highlight Your Teamwork Skills:Since this role involves working closely with various teams and stakeholders, emphasise your ability to collaborate effectively. Share examples of past projects where you’ve successfully built relationships and worked towards a common goal.
Keep It Professional Yet Engaging:While we love a friendly tone, remember to keep your application professional. Use clear language and structure your application well. And don’t forget to apply through our website – it’s the best way to ensure your application gets noticed!
How to prepare for a job interview at YONEX U.K. LIMITED
✨Know Your Badminton Stuff
Make sure you brush up on your badminton knowledge before the interview. Understand Yonex's products, their unique selling points, and how they stand out in the market. Being able to discuss specific equipment and how it enhances player performance will show your passion and expertise.
✨Show Off Your Marketing Skills
Prepare examples of past marketing initiatives you've been involved in, especially those related to sports or community engagement. Be ready to discuss how you can apply those experiences to develop consumer-focused marketing strategies for Yonex.
✨Build Relationships Like a Pro
Since this role involves working with various stakeholders, think about how you’ve successfully built relationships in previous roles. Have anecdotes ready that demonstrate your interpersonal skills and ability to collaborate with teams, retailers, and players.
✨Be Ready to Talk Digital
With a basic understanding of digital marketing being essential, prepare to discuss any experience you have with social media campaigns or content creation. Highlight how you can leverage digital platforms to engage the badminton community and promote Yonex products effectively.
