Senior B2B Marketing Manager

What’s Yonder?

“It’s as if Time Out, Amex and Monzo had a baby” – Will T, Yonder Member

We’re building the financial membership of the future. Starting with a credit card that has fun and experiences at its core, we’re the antithesis to your dad’s stuffy, corporate, boring credit card.

Whilst tech is revolutionising the finance industry, credit is still stuck in the Stone Age. We want to create a world where financial services are fair and conscious, and the stress of debt is eliminated for everyone.

We’ve raised an additional £23.4M in September 2024 to grow our team, launch even better rewards and fast-track our expansion outside the UK.

Sounds cool. What’s my part in this?

Partnerships power the Experiences that bring our product to life. Whether it’s the latest restaurant opening, a new West End theatre show or a breakout consumer goods brand that is challenging the fashion industry, our members trust us to curate Experiences that empower them to live financially rewarding lives.

We’re looking for a Senior Marketing Manager to lead the development of our B2B marketing strategy, creating demand for our marketing platform, and capturing this demand to grow the partnerships pipeline. You’ll work in lockstep with the Partnerships team to test and determine the right channels and tactics for reaching our ICP to drive Inbound.

What you’ll do

1. There’s probably no such thing as a typical day in this role, since you’ll be responsible for creating demand across a range of categories, from restaurants and hotels, to wellness, and eCommerce brands. You’ll have a foundational understanding of how buyers in each of these categories develop their marketing strategies, how they seek out and evaluate distribution partners for their products, and the best approach to engage them throughout their buying journey.
2. One day might involve building and executing a content marketing strategy to engage long-tail, independent restaurant businesses over a longer campaign period, while another day is spent setting up an industry event where challenger brands in the FMCG space can meet and share best practices – brought together by Yonder. You will experiment and measure the results rigorously to land on the marketing mix that fuels pipeline generation while balancing spend.
3. You will work closely with our Consumer Marketing team to ensure our B2B brand aligns with our consumer brand so that the two are complementary, acting as a force multiplier on the other and driving acquisition for both.

You’re a great fit if you

1. Have 7+ years experience with B2B marketing to a SMB audience. You should have experience across several marketing disciplines, including but not limited to Content, Email, Brand, and Customer. You don’t need to be an expert but you should be comfortable developing an overarching B2B marketing strategy through the results of experimentation with Content, Email and Customer Marketing.
2. Are target driven. You will be accountable for a set share of pipeline coverage, measured both by volume and quality. This means: leads generated, leads qualified, leads converted and post-sale, accounts retained after 1 campaign, and referrals.
3. Are obsessed with partner outcomes. Just as our consumer mission is to empower people to live financially rewarding lives, our B2B brand should be known as a champion of merchants. If you’re doing an incredible job, prospects should be falling over themselves to work with us because they trust that we are ultimately here to help their business thrive. Your efforts are orientated around thriving together .

What’s it like working at Yonder?

We’re office-first, remote-friendly.

We’re based in our Hoxton office, complete with a terrace, breakfast, coffee (from a barista), dogs, beer taps and plenty of comfortable space to do your best work. We ask you to come into the office at least 3 days a week, with everyone coming in on Mondays.

We take a values-led approach.

Our principles are incredibly important to us, so we recommend you check them out here: Our DNA .

We take development really seriously.

We have a pretty structured process for progression, with fortnightly one-on-ones and quarterly peer perspectives. We also take some time at the end of each week to reflect and celebrate what we’ve learned and achieved.

What’s in it for me?

Depending on your skill set and what you can bring from day one, you’ll be looking at:

£65,000-£80,000 salary

£55,000-£70,000 stock options

Plus:

• 35 holidays (27 days annual leave + 8 days public leave)
• Regular team-building trips and activities
• Private healthcare with Vitality, including mental health, dental & vision cover
• 16 weeks enhanced parental leave for all parents after being with Yonder for 1 year
• Learning & training allowance (£750/year) that you can use on books, courses, etc.
• Monthly team breakfast/lunch
• Monthly team events like Mini-golf, Escape Room, Cocktail making
• Cycle-to-work scheme
• Fresh pour-over coffee made by our very own CEO, Tim.

What’s the interview process like?

We take the candidate experience really seriously, so we’ve made the process as transparent as possible. We also promise to be super responsive, and will never leave you wondering where you stand for weeks on end.

Here’s how it works:

1. Stage 1: Intro call (45 mins): You will have an initial Zoom call with Hels to find out more about you and to tell you more about us.
2. Stage 2: Case interview: This will be a Zoom call, comprising 2 parts. You’ll receive a take-home activity 48 hours prior to the interview. During the call, you will present for 20-30mins, and then spend the remainder of the time sharing the thought process behind your presentation.
3. Stage 3: Face-to-face interview (2 hours): Two 60-minute interviews to learn more about how you work. This will also be a great opportunity for you to meet the rest of the team so we would love it if you can come into the office for it! Interviews will be structured as follows:

1. Experience interview: We’ll deep dive into your CV and talk about your past experiences. This stage will be with two people from our wider team.
2. Values interview: We want to learn more about how you work – we’ll ask you questions related to our principles (Our DNA ). This stage will be with two people from our wider team.

Other things to know:

• We love closing the feedback loop at Yonder. You can expect specific feedback on our decision from Stage 2 onwards, and you can always ask for more.
• We must complete the right to work & criminal background checks for every new Yonder-er for compliance purposes because we handle sensitive customer data.
• We also do reference checks, ideally with your most recent manager on the phone.
• We like to move quickly at Yonder, so we will be ready to onboard you once the above checks are complete – the entire process can take between 2 – 6 weeks.

We know that diverse teams build better products. If you’re from an under-represented community, we’d especially love to hear from you.

Even if you don’t feel 100% qualified, please do apply anyway. Your attitude and desire to grow are just as important as your experience.

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