At a Glance
- Tasks: Lead performance marketing strategies and optimise campaigns across multiple platforms.
- Company: Join Yonder, a forward-thinking financial membership brand focused on digital experiences.
- Benefits: Enjoy competitive salary, stock options, generous holidays, and private healthcare.
- Other info: Remote-friendly work environment with excellent team culture and growth opportunities.
- Why this job: Make an impact in a dynamic role while working with innovative marketing strategies.
- Qualifications: Expertise in Meta, TikTok, and Google marketing with strong data analytics skills.
The predicted salary is between 47808 - 62369 € per year.
Yonder is a financial membership brand that combines credit and debit into one membership. We’re focused on delivering a fair, flexible, and enjoyable digital experience.
The Performance Marketing Manager will cover the Senior Performance Marketing Lead during maternity leave on a 12‑month contract, reporting to Shanice, VP Marketing. This role focuses on paid media strategy, budget ownership, campaign optimisation, landing page design, agency management, reporting, and collaboration across marketing, product, finance and legal teams.
Key Responsibilities
- Run Meta end-to-end in-house: campaign setup, audience strategy, creative testing, optimisation and reporting.
- Operate across TikTok, Google and Meta, making the case for each channel fit.
- Own paid budgets of £500k–£1.5m per year, making strategic spend decisions and reporting to Finance.
- Optimise for revenue, lifetime value and payback period, not just cost‑per‑lead.
- Build and test landing pages, ensuring a smooth journey from click to card application.
- Stay updated on platform changes, algorithms and new creative formats.
- Manage day‑to‑day agency relationship, brief clearly and enforce quality standards.
- Work closely with Creative, Content, PR and Designers to align paid and organic assets.
- Own weekly performance reports across all paid channels, making data‑driven decisions.
- Collaborate with leadership on commercial cases for spend and budget allocation.
- Navigate the constraints of marketing a regulated financial product, especially credit advertising.
- Understand the entire funnel, from ad scroll to post‑click customer experience.
Requirements
- Expert‑level Meta experience – set up, structure and optimise campaigns yourself.
- Experience across Meta, TikTok and Google – with receipts.
- Proven optimisation to revenue and LTV, understanding payback period.
- Budget management experience (£500k–£1.5m).
- App‑first and web‑to‑app experience, including handoff to onboarding.
- MMP and attribution experience (Singular).
- Strong data analytics capability – independently draw insights from dashboards.
- Full funnel understanding – from scroll to install.
- Brand‑side experience – in‑house creative capability.
- AI native – use AI to accelerate and refine work.
Preferred
- Marketing of regulated financial products (credit cards, lending) and understanding of compliance constraints.
- Direct agency relationship ownership experience.
- CRM or lifecycle marketing experience – post‑sign‑up behaviour.
- Familiarity with creative and landing page A/B testing.
Compensation & Benefits
- Annual salary: £47,808 – £62,369, depending on experience.
- Stock options: £31,307 – £51,327.
- Benefits include:
- 35 holidays (27 days annual leave + 8 days public leave).
- Two team building offsites per year.
- Private healthcare with Bupa.
- Up to 12 weeks enhanced parental leave.
- Learning & training allowance: £750 per year.
- Regular team breakfasts and lunches.
- Room and board for team events and coffee from CEO.
- Cycle‑to‑work scheme.
Location & Work Schedule
Based in our Hoxton office. Remote‑friendly; expected to work in office at least 3 days per week, including Mondays.
Equal Opportunity Employer
Yonder is an equal opportunity employer and welcomes applications from all backgrounds.
Performance Marketing Manager (12-month Maternity Cover) employer: Yonder Global Group
Yonder is an exceptional employer that prioritises a fair and enjoyable work environment, offering a competitive salary and extensive benefits such as 35 holidays, private healthcare, and a generous learning allowance. With a strong focus on employee growth and collaboration across teams, Yonder fosters a culture of innovation and creativity, making it an ideal place for professionals looking to make a meaningful impact in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (12-month Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Yonder or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! If you’ve got experience with Meta, TikTok, or Google, create a mini portfolio showcasing your best campaigns. This will not only impress but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by understanding Yonder’s mission and values. Tailor your answers to reflect how your experience aligns with their focus on delivering a fair and enjoyable digital experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Yonder team.
We think you need these skills to ace Performance Marketing Manager (12-month Maternity Cover)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience with Meta, TikTok, and Google, and don’t forget to showcase your budget management skills. We want to see how you’ve optimised campaigns for revenue and lifetime value!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Yonder. Mention your understanding of marketing regulated financial products and how you can navigate compliance constraints. Let us know what makes you tick!
Showcase Your Data Skills:We love data-driven decision-making! In your application, include examples of how you've independently drawn insights from dashboards and used them to optimise campaigns. This will show us that you understand the full funnel from ad scroll to post-click experience.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Yonder team!
How to prepare for a job interview at Yonder Global Group
✨Know Your Numbers
As a Performance Marketing Manager, you'll be handling significant budgets. Brush up on your financial metrics and be ready to discuss how you've optimised campaigns for revenue and lifetime value in the past. Bring specific examples that showcase your ability to manage budgets effectively.
✨Master the Platforms
Familiarise yourself with Meta, TikTok, and Google advertising platforms. Be prepared to talk about your hands-on experience with each, including campaign setup and optimisation strategies. Highlight any creative testing you've done and how it impacted performance.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Think of examples where you've successfully collaborated with creative, content, or finance teams. Discuss how you ensured alignment across different departments to achieve marketing goals.
✨Stay Ahead of Trends
The digital marketing landscape is always changing. Demonstrate your knowledge of recent platform updates, algorithm changes, and new creative formats. Share how you've adapted your strategies in response to these changes to keep your campaigns effective.
