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For Companies At a Glance
- Tasks: Lead creative growth strategies and develop impactful marketing campaigns.
- Company: Join a dynamic team at Yonda, a forward-thinking company in London.
- Benefits: Competitive salary, hybrid work model, and a commitment to diversity.
- Other info: Opportunity to work with freelancers and explore innovative marketing tools.
- Why this job: Make a real impact by driving growth and shaping brand messaging.
- Qualifications: Proven experience in B2B growth marketing and strong copywriting skills.
The predicted salary is between 80000 - 100000 £ per year.
We’re looking for a Head of Growth Marketing to build and own our creative, messaging, and paid growth engine. This is a hands‑on, high‑impact role. You’ll be responsible for how we communicate with our market, how we test ideas, and how we turn creative into scalable growth.
Responsibilities
- Creative Strategy & Campaign Development
- Own creative strategy across paid social (LinkedIn and Meta)
- Develop and test new messaging angles and campaign ideas
- Write ad hooks, scripts, and campaign concepts
- Launch and iterate on high‑volume creative testing (20–40+ creatives per month)
- Partner with performance marketing to scale winning campaigns
- Messaging & Conversion
- Improve landing page messaging and conversion rates
- Develop high‑intent content pages (comparison, use‑case, and solution pages)
- Help shape overall product positioning and narrative
- Identify and articulate core customer pain points and personas
- Content & Production
- Work with freelancers (e.g. video editors) to produce ad creative
- Develop structured creative testing frameworks and processes
- Capture and showcase client testimonials and proof points
You’ll Need
- A hands‑on approach, comfortable owning both strategy and execution
- A bias toward creating, testing, and iterating quickly, rather than purely managing
- Proven experience owning growth or demand generation in a B2B environment
- Strong experience generating campaign ideas and messaging angles (not just execution)
- Deep understanding of B2B buyer psychology
- Excellent copywriting and communication skills
- Experience running paid social campaigns (LinkedIn and/or Meta)
- A track record of creating and testing ad creatives that drive pipeline
It’s a Bonus If You Have
- B2B SaaS experience (particularly SMB or mid‑market)
- Experience with video or UGC‑style creative
- Landing page optimisation (CRO) experience
- Basic SEO understanding (keyword intent, page types)
- Experience working with freelancers or small teams
- Familiarity with AI tools in marketing and creative workflows
You’ll Be Measured On
- Creative testing velocity (volume of creatives launched)
- Pipeline generated from paid social
- Landing page conversion rates
- Identification of scalable messaging angles
- CAC improvement
What Success Looks Like
- Establish a repeatable creative testing engine
- Identify and scale winning messaging angles
- Increase pipeline from paid social
- Improve CAC and conversion rates
Head of Growth employer: Yonda
Contact Detail:
Yonda Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on platforms like LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Head of Growth role.
✨Tip Number 2
Show off your creative side! Prepare a portfolio or case studies showcasing your past campaigns and successes. We want to see how you’ve turned ideas into growth, so make sure to highlight your hands-on experience.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about growth strategies and campaign development. We recommend doing mock interviews with friends or mentors to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Show Your Creative Side: When applying for the Head of Growth role, let your creativity shine through! Share examples of your past campaigns and how you developed unique messaging angles. We want to see how you think outside the box!
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your hands-on approach and any relevant B2B growth experience. This helps us see why you're the perfect fit!
Be Clear and Concise: We appreciate clarity! When writing your application, keep it straightforward and to the point. Use bullet points if necessary to make your achievements stand out. We want to quickly grasp your strengths!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Yonda
✨Know Your Creative Strategy
Before the interview, dive deep into the company's current marketing strategies. Familiarise yourself with their messaging and campaign ideas, especially on platforms like LinkedIn and Meta. Be ready to discuss how you would enhance their creative strategy and bring fresh ideas to the table.
✨Showcase Your Testing Mindset
This role is all about testing and iterating quickly. Prepare examples of past campaigns where you’ve launched multiple creatives and how you measured their success. Highlight your hands-on approach and be ready to discuss how you would implement a structured creative testing framework.
✨Understand B2B Buyer Psychology
Brush up on B2B buyer psychology and be prepared to articulate core customer pain points. Think about how you can improve landing page messaging and conversion rates. Bring specific examples of how you've successfully identified and addressed these in previous roles.
✨Communicate Clearly and Confidently
As a Head of Growth, excellent copywriting and communication skills are crucial. Practice articulating your thoughts clearly and confidently. Prepare to discuss your experience with ad hooks and scripts, and how you’ve used storytelling to drive engagement and conversions.