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- Tasks: Lead data-driven strategies to enhance Yolo's commercial objectives across iGaming brands.
- Company: Join Yolo, a dynamic player in the iGaming industry, focused on innovation and growth.
- Benefits: Enjoy flexible working options and a vibrant team culture that values creativity.
- Why this job: Be at the forefront of analytics, influencing key decisions and driving impactful projects.
- Qualifications: 3+ years in iGaming with strong skills in SQL, Python, and data storytelling.
- Other info: No relocation support available; ideal for those passionate about data and gaming.
The predicted salary is between 48000 - 72000 £ per year.
Our Product Analytics team is growing, and we are looking for a new team member to join us on our journey! The Lead Strategic Analyst will work across various parts of the business to maximise value from projects supporting Yolo’s commercial objectives across our different iGaming brands. They will be validating and proposing data-driven strategies to support Yolo’s commercial objectives across our different iGaming brands.
Key Responsibilities:
- Partnering with key stakeholders to maximise value and improve decision-making across marketing, strategy, and product teams.
- Lead and define greenfield data & analytics projects from inception to delivery, aligning with business objectives across marketing and commercial domains.
- Design and brief in front-to-back analytics architecture including data collection, transformation, modeling, and visualisation.
- Act as a strategic partner to senior stakeholders; influence decisions through compelling data storytelling.
- Lead the end-to-end analytics roadmap for user acquisition & retention, player engagement, and commercial KPIs.
- Collaborate with experimentation & innovation teams to identify opportunities, hypothesise, and support a culture of evidence-based decision-making.
- Develop data integrations and reporting layers to aggregate different data sources and deliver self-service reporting / insights.
- Deliver insights on customer behavior, conversion funnels, LTV, and campaign effectiveness.
- Integrate and analyse data from marketing platforms (e.g., paid search, affiliates) to support marketing teams in optimising channels and campaigns.
- Champion best practices for analytics, experimentation, and data literacy across commercial and marketing teams.
Your background and mindset:
- Minimum 3+ years of experience in iGaming, sports betting, or online casino environments.
- Deep understanding of industry-specific user behavior, acquisition channels, and regulatory considerations.
- Proven experience delivering greenfield analytics projects in a dynamic, data-driven organisation.
- Strong understanding of analytics infrastructure, data pipelines, and measurement frameworks.
- Demonstrated ability to define strategy and influence stakeholders across technical and non-technical functions.
- Expert in data storytelling, with the ability to translate complex data into clear, compelling narratives, and build rapport with stakeholders across different disciplines.
- Experience supporting or working directly with experimentation teams and A/B testing processes.
- Strong track record in commercial analytics and marketing performance analysis.
- Solid proficiency in SQL and Python for data analysis.
- Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms.
- Hands-on experience working with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools.
Please note, we don’t offer relocation support for this position.
Lead Strategic Analyst employer: Yolo Group
Contact Detail:
Yolo Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Strategic Analyst
✨Tip Number 1
Familiarise yourself with the iGaming industry and its specific user behaviours. Understanding the nuances of player engagement and acquisition channels will help you speak the same language as potential stakeholders during interviews.
✨Tip Number 2
Brush up on your data storytelling skills. Being able to translate complex data into compelling narratives is crucial for influencing decisions, so practice presenting data insights in a clear and engaging way.
✨Tip Number 3
Network with professionals in the iGaming sector. Attend industry events or join relevant online communities to connect with others who can provide insights or even refer you to opportunities within their organisations.
✨Tip Number 4
Gain hands-on experience with tools like Google Analytics and SQL if you haven't already. Familiarity with these platforms will not only enhance your skill set but also demonstrate your commitment to the role when discussing your background.
We think you need these skills to ace Lead Strategic Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in iGaming, sports betting, or online casino environments. Emphasise your skills in data storytelling and analytics infrastructure, as these are crucial for the Lead Strategic Analyst role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Yolo's commercial objectives and how your background aligns with their needs. Use specific examples of past projects where you led analytics initiatives or influenced stakeholders through data-driven strategies.
Showcase Technical Skills: Clearly outline your proficiency in SQL and Python, as well as any experience with tools like Google Analytics and FullStory. Mention any hands-on experience with digital marketing platforms to strengthen your application.
Highlight Collaboration Experience: Since the role involves partnering with key stakeholders, include examples of how you've successfully collaborated with different teams in previous roles. This will show your ability to influence decisions and drive value across various business functions.
How to prepare for a job interview at Yolo Group
✨Showcase Your Data Storytelling Skills
As a Lead Strategic Analyst, your ability to translate complex data into compelling narratives is crucial. Prepare examples of how you've influenced decisions through data storytelling in previous roles, and be ready to discuss these during the interview.
✨Demonstrate Your Understanding of iGaming
With a minimum of 3 years' experience required in iGaming or related fields, ensure you can discuss industry-specific user behaviour and acquisition channels. Familiarise yourself with current trends and regulatory considerations to show your expertise.
✨Prepare for Technical Questions
Expect questions about analytics infrastructure, data pipelines, and measurement frameworks. Brush up on your SQL and Python skills, and be prepared to discuss how you've used these tools in past projects to deliver insights.
✨Highlight Your Collaborative Experience
This role involves partnering with various stakeholders. Be ready to share examples of how you've successfully collaborated with marketing, strategy, and product teams to drive value and improve decision-making in your previous positions.
