At a Glance
- Tasks: Build relationships, drive sales, and grow brand visibility in the West Midlands.
- Company: Leading UK FMCG manufacturer with a strong reputation.
- Benefits: Competitive salary, bonus, company car, pension, and ongoing training.
- Other info: Exciting career development opportunities in a well-respected company.
- Why this job: Join a dynamic team and make an impact in the drinks and hospitality sectors.
- Qualifications: Field sales experience in FMCG or hospitality, strong relationship-building skills.
The predicted salary is between 35000 - 45000 £ per year.
Location: West Midlands
Salary: Competitive + Bonus + Company Car/Car Allowance + Benefits
Yolk Recruitment is supporting a leading UK FMCG manufacturer in the search for an experienced Regional Account Manager to cover the West Midlands. This is an excellent opportunity for a commercially driven field sales professional with experience within the drinks, FMCG or hospitality sectors. You'll be responsible for developing existing customer relationships, winning new business, and driving brand growth across pubs, bars, hospitality venues and regional wholesale partners throughout your territory. If you're passionate about building long-term customer relationships, enjoy being out in the field, and thrive in a target-driven commercial environment, we'd love to hear from you.
What you'll be doing
As Regional Account Manager, you'll take ownership of a defined territory, working closely with customers, wholesale partners and internal sales teams to maximise sales performance and increase brand visibility. Key responsibilities include:
- Developing strong relationships with regional wholesalers, distributors and On Trade customers.
- Identifying and securing new business opportunities across pubs, bars, restaurants and hospitality venues.
- Managing a portfolio of existing regional accounts while protecting and growing market share.
- Delivering against sales, revenue and profitability targets.
- Working collaboratively with National Account Managers and wider commercial teams to execute regional sales strategies.
- Increasing product distribution, visibility and brand presence within customer outlets.
- Ensuring promotional materials, point of sale equipment and branded assets are effectively utilised.
- Maintaining accurate customer records and activity through the CRM system.
- Following up sales leads and converting new opportunities into long-term customers.
- Providing excellent product knowledge and commercial support to customers.
- Planning and managing an effective territory journey plan to maximise customer coverage.
What we're looking for
We're looking for a motivated sales professional who enjoys building relationships and identifying commercial opportunities. You'll ideally have:
- Previous field sales experience within drinks, FMCG, hospitality or a similar sector.
- Strong knowledge of the UK On Trade market.
- Experience working with wholesalers, distributors or route-to-market partners.
- A proven track record of achieving sales targets and developing customer accounts.
- Excellent relationship-building and negotiation skills.
- Strong commercial awareness with the ability to spot growth opportunities.
- Confidence using CRM systems and Microsoft Office.
- Excellent communication and organisational skills.
- The ability to work independently while contributing to a wider sales team.
- A full UK Driving Licence.
- The flexibility to travel across your designated region.
What's in it for you?
- Competitive salary
- Performance-related bonus
- Company car or car allowance
- Pension scheme
- Employee benefits package
- Ongoing training and career development
- Opportunity to join an established and well-respected UK manufacturing business with a portfolio of recognised brands
Regional Account Manager in Wolverhampton employer: Yolk Recruitment
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StudySmarter Expert Advice🤫
We think this is how you could land Regional Account Manager in Wolverhampton
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Yolk Recruitment as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Yolk Recruitment and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Yolk Recruitment’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Regional Account Manager in Wolverhampton
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Yolk Recruitment, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Yolk Recruitment, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Yolk Recruitment.
How to prepare for a job interview at Yolk Recruitment
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Yolk Recruitment offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Yolk Recruitment but also helps you get a feel for whether you’d thrive in that environment.
